Logo of Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence

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Last updated on

Company health

Employee growth
2% decrease in the last year
Web traffic
4% decrease in the last quarter
Financing
June 2018 - $65M

Ratings

G2
4.4/5
(608)
Glassdoor
2.9/5
(595)

Brandwatch Consumer Intelligence description

Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.


Who is Brandwatch Consumer Intelligence best for

Brandwatch Consumer Intelligence is a social listening tool enabling brands to understand consumer sentiment and market trends. Users praise its customizable dashboards and diverse data sources but note slow data reloading times and sentiment analysis requiring oversight. Best for medium to large businesses in marketing, PR, or consumer goods.

  • Best for medium and large businesses.

  • Ideal for marketing, PR, and consumer goods industries.


Brandwatch Consumer Intelligence features

Supported

Brandwatch offers analytics and reporting for social media platforms like Twitter, Facebook, and Instagram.

Supported

Brandwatch Consumer Intelligence supports real-time data access for brand health metrics.

Supported

Brandwatch offers real-time monitoring with AI-driven sentiment analysis for potential disruptions.

Supported

Brandwatch supports reputation management by monitoring brand mentions and analyzing sentiment.

Supported

Brandwatch Consumer Intelligence supports social listening, enabling targeted outreach and engagement.

Supported

Brandwatch Consumer Intelligence effectively identifies trending topics and conversations on social media.

Supported

Brandwatch analyzes sentiment for brand mentions across platforms.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.14

Customer Service

Rather positive
+0.33

Ease of Use

Strongly positive
+0.78

Reliability and Performance

Neutral
-0.08

Ease of Implementation

Neutral
+0

Scalability

Rather positive
+0.5

Brandwatch Consumer Intelligence reviews

We've summarised 608 Brandwatch Consumer Intelligence reviews (Brandwatch Consumer Intelligence G2 reviews) and summarised the main points below.

Pros of Brandwatch Consumer Intelligence
  • Customizable dashboards for tailored insights.
  • Offers diverse data sources and filters for analysis.
  • Provides valuable consumer insights for marketing and product decisions.
  • Intuitive and user-friendly interface for easy navigation.
Cons of Brandwatch Consumer Intelligence
  • Data reloading times are slow, taking hours in some cases.
  • Sentiment analysis needs improvements and human oversight.
  • Limited Instagram and TikTok integration for data analysis.
  • Occasional bugs and glitches in the platform.

Brandwatch Consumer Intelligence pricing

The commentary is based on 44 reviews from Brandwatch Consumer Intelligence G2 reviews.

Brandwatch Consumer Intelligence offers powerful social listening and analytics capabilities, but at a premium price point. Reviews frequently cite the high cost, particularly for smaller businesses, while acknowledging the platform's value for larger organizations with robust social media monitoring needs. Flexible pricing plans may help mitigate this concern.

Users sentiment

Neutral
-0.14

See the Brandwatch Consumer Intelligence pricing page.


Brandwatch Consumer Intelligence alternatives

  • Logo of Brand24
    Brand24
    Track online mentions, analyze sentiment, protect your reputation.
    Read more
  • Logo of Mention
    Mention
    Monitor your brand and competitors across the web and social media.
    Read more
  • Logo of Meltwater
    Meltwater
    Media intelligence: Understand online chatter, manage your brand.
    Read more
  • Logo of BlueOcean Brand Navigator
    BlueOcean Brand Navigator
    Real-time brand insights to outmaneuver competitors.
    Read more
  • Logo of Talkwalker
    Talkwalker
    Social listening and analytics for smarter marketing decisions.
    Read more
  • Logo of Revuze
    Revuze
    Turns customer reviews into actionable product insights.
    Read more

Brandwatch Consumer Intelligence FAQ

  • What is Brandwatch Consumer Intelligence and what does Brandwatch Consumer Intelligence do?

    Brandwatch Consumer Intelligence is a social listening platform that helps businesses track brand health, monitor consumer sentiment, and identify emerging trends. It analyzes data from millions of online sources, providing insights to inform marketing and product development strategies. Brandwatch is known for its AI-powered analytics and user-friendly interface.

  • How does Brandwatch Consumer Intelligence integrate with other tools?

    Brandwatch Consumer Intelligence integrates with other platforms through its APIs. It connects with popular marketing and analytics tools, though some users report limitations with Instagram and TikTok integration. Its open API allows for custom integrations.

  • What the main competitors of Brandwatch Consumer Intelligence?

    Top alternatives to Brandwatch Consumer Intelligence include Brand24, Mention, and Meltwater. These platforms offer similar social listening and media monitoring capabilities, providing valuable insights into brand mentions and consumer sentiment. HubSpot Marketing Hub and YouScan are also viable alternatives, focusing on broader marketing automation and visual insights, respectively.

  • Is Brandwatch Consumer Intelligence legit?

    Yes, Brandwatch Consumer Intelligence is a legitimate social listening tool trusted by many large companies. It offers AI-powered analysis and real-time monitoring capabilities to help businesses understand consumer sentiment and identify emerging trends. However, some users mention slow data reloading times and sentiment analysis requiring human oversight.

  • How much does Brandwatch Consumer Intelligence cost?

    Brandwatch Consumer Intelligence doesn't publicly disclose its pricing. To get a quote, you'll need to contact their sales team. Consider factors like your specific needs and budget when determining if the product's worth it for you.

  • Is Brandwatch Consumer Intelligence customer service good?

    Brandwatch Consumer Intelligence customer service receives mixed reviews. While some users praise the helpful and responsive support team, others mention slow response times, especially in certain time zones. Despite some slower responses, the overall sentiment leans slightly positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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