Last updated on
Company health
Ratings
Brandwatch Social Media Management description
Brandwatch Social Media Management (formerly Falcon.io) is a comprehensive platform designed for large companies to manage their social media presence. It enables monitoring of brand mentions and sentiment across various platforms, analyzing audience demographics and engagement, and publishing and scheduling content. The software facilitates in-depth analysis of social media data, identifying trends and informing content strategies for improved brand engagement and customer service. It helps businesses understand consumer conversations, manage their brand reputation, and optimize their social media ROI.
Who is Brandwatch Social Media Management best for
Brandwatch is best for large companies needing in-depth social media management. Users praise its insights into audience sentiment and real-time monitoring. However, some find the interface complex. Consider Brandwatch if you need a centralized platform to understand your customers better, but be prepared for a learning curve.
-
Best fit for large companies seeking a robust social media management solution.
-
Ideal for industries like healthcare, finance, retail, and more.
Brandwatch Social Media Management features
Supported Brandwatch supports sentiment analysis for brand mentions, using AI and customizable dashboards. |
Supported Brandwatch supports tracking engagement metrics, which are related to impressions and reach. |
Supported Brandwatch supports content planning and visualization in a calendar view. |
Supported Brandwatch tracks likes, comments, shares, and other platform-specific metrics. |
Supported Brandwatch supports influencer identification via its Influence module. |
Supported Brandwatch offers customizable reports, dashboards, and advanced analytics like sentiment and competitor analysis. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Brandwatch Social Media Management reviews
We've summarised 836 Brandwatch Social Media Management reviews (Brandwatch Social Media Management G2 reviews) and summarised the main points below.
- In-depth insights into audience sentiment and trends.
- Real-time monitoring of brand mentions and conversations.
- Centralized platform for social media management.
- AI-powered analytics improve campaign performance.
- Useful for tracking content performance and client reporting.
- Complex interface, can be overwhelming for non-technical users.
- Limited customization options for reports.
- Some desired metrics are unavailable in reporting dashboards.
- Occasional bugs and system glitches, impacting workflow.
Brandwatch Social Media Management pricing
The commentary is based on 25 reviews from Brandwatch Social Media Management G2 reviews.
Brandwatch Social Media Management is considered a valuable tool with a good price-performance ratio by some users. However, others find it expensive, especially considering some missing features and occasional bugs. Several reviews highlight its affordability and comprehensive features as key benefits.
Users sentiment
Brandwatch Social Media Management alternatives
Brandwatch Social Media Management FAQ
Brandwatch Social Media Management (formerly Falcon.io) is a social media management platform designed for large enterprises. It allows users to monitor brand mentions, analyze audience engagement and sentiment, and publish content across various platforms. It offers in-depth social media data analysis, trend identification, and reporting capabilities to improve brand engagement and customer service.
What is Brandwatch Social Media Management and what does Brandwatch Social Media Management do?
Brandwatch Social Media Management (formerly Falcon.io) is a social media management platform designed for large enterprises. It allows users to monitor brand mentions, analyze audience engagement and sentiment, and publish content across various platforms. It offers in-depth social media data analysis, trend identification, and reporting capabilities to improve brand engagement and customer service.
Brandwatch Social Media Management integrates with various platforms for a seamless workflow. It supports native integrations with popular social media networks, and its open API allows connections with other marketing and business intelligence tools. This facilitates data sharing and streamlines social media management within a larger ecosystem of applications.
How does Brandwatch Social Media Management integrate with other tools?
Brandwatch Social Media Management integrates with various platforms for a seamless workflow. It supports native integrations with popular social media networks, and its open API allows connections with other marketing and business intelligence tools. This facilitates data sharing and streamlines social media management within a larger ecosystem of applications.
Top alternatives to Brandwatch Social Media Management include Sprinklr Social, Sprout Social, Hootsuite, SOCi, and Socialius. These platforms offer similar features for social media management, analytics, and engagement. They cater to various business sizes and offer diverse functionalities for managing brand presence and social media strategy.
What the main competitors of Brandwatch Social Media Management?
Top alternatives to Brandwatch Social Media Management include Sprinklr Social, Sprout Social, Hootsuite, SOCi, and Socialius. These platforms offer similar features for social media management, analytics, and engagement. They cater to various business sizes and offer diverse functionalities for managing brand presence and social media strategy.
Yes, Brandwatch Social Media Management is a legitimate platform. It's known for in-depth audience insights and real-time brand monitoring. However, some users find the interface complex and report occasional bugs. It's best suited for large companies managing a complex social media presence.
Is Brandwatch Social Media Management legit?
Yes, Brandwatch Social Media Management is a legitimate platform. It's known for in-depth audience insights and real-time brand monitoring. However, some users find the interface complex and report occasional bugs. It's best suited for large companies managing a complex social media presence.
Brandwatch doesn't publicly disclose its social media management product pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Brandwatch is worth the investment for your business.
How much does Brandwatch Social Media Management cost?
Brandwatch doesn't publicly disclose its social media management product pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Brandwatch is worth the investment for your business.
Brandwatch Social Media Management customer service receives positive feedback. Users highlight the helpfulness, responsiveness, and clear communication of the support team. They praise the quick response times and thorough follow-up, making the customer service a standout feature. While users occasionally mention minor technical issues, the customer service team is readily available via chat and email to quickly resolve any problems.
Is Brandwatch Social Media Management customer service good?
Brandwatch Social Media Management customer service receives positive feedback. Users highlight the helpfulness, responsiveness, and clear communication of the support team. They praise the quick response times and thorough follow-up, making the customer service a standout feature. While users occasionally mention minor technical issues, the customer service team is readily available via chat and email to quickly resolve any problems.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.