Logo of BuzzFeed

BuzzFeed

Website LinkedIn

Last updated on

Company health

Employee growth
5% decrease in the last year
Web traffic
12% decrease in the last quarter
Financing
December 2023 - $696M

Ratings

G2
4.1/5
(51)
Glassdoor
3.6/5
(651)

BuzzFeed description

BuzzFeed is a digital media company known for creating viral content, quizzes, and listicles. It offers brands and agencies the ability to craft and share custom social media posts. BuzzFeed's content is designed to be highly shareable and engaging, often focusing on entertainment, pop culture, and news.


Who is BuzzFeed best for

BuzzFeed is known for shareable content, quizzes, and trending news, targeting a younger audience interested in pop culture. User feedback highlights its engaging quizzes and up-to-date coverage of trends. While some dislike clickbait titles and excessive ads, BuzzFeed remains a solid choice for businesses aiming for viral reach.

  • Best for large enterprises, we find BuzzFeed can also work for medium-sized businesses seeking viral reach.

  • In our experience, BuzzFeed is a strong fit for media, entertainment, and marketing/advertising seeking engaging content.


BuzzFeed features

Supported

Viral Content: BuzzFeed publishes viral content, including news, quizzes, and videos.

Supported

Quizzes: BuzzFeed offers quizzes on various topics, from personality tests to trivia challenges.

Supported

Trending News: BuzzFeed covers trending news stories with a focus on shareable and engaging content.

Supported

Videos: BuzzFeed creates video content across various categories, including food, DIY, and comedy.

Supported

Shopping: BuzzFeed's shopping section features curated product recommendations and deals.

Supported

Community: BuzzFeed's Community section allows users to create and share their own posts and quizzes.

Supported

Food: BuzzFeed creates and shares recipes and cooking videos.

Supported

Lifestyle: BuzzFeed covers a range of lifestyle topics, such as home decor, fashion, and travel.


BuzzFeed reviews

We've summarised 51 BuzzFeed reviews (BuzzFeed G2 reviews) and summarised the main points below.

Pros of BuzzFeed
  • Diverse range of content covering various topics.
  • Engaging quizzes and interactive elements.
  • Easy-to-read articles and concise summaries.
  • Keeps users up-to-date on current trends and pop culture.
Cons of BuzzFeed
  • Clickbait titles and misleading content are common.
  • Excessive ads and intrusive pop-ups disrupt the user experience.
  • Content can be repetitive and lack depth.
  • Overemphasis on celebrity gossip and trivial topics.

BuzzFeed pricing

The commentary is based on 5 reviews from BuzzFeed G2 reviews.

We find that BuzzFeed's core content is generally free to access. However, some users mention that a subscription is needed to access premium features, but feel it's not worth the cost. Others simply dislike the abundance of ads on the platform.

Users sentiment

Strongly negative
-1

BuzzFeed alternatives

  • Logo of Digg
    Digg
    Unearths trending news and stories, voted up by users.
    Read more
  • Logo of Woobox
    Woobox
    Run engaging social contests, giveaways, and coupons easily.
    Read more
  • Logo of Inksprout
    Inksprout
    Turns long articles into short, engaging social videos.
    Read more
  • Logo of Slate
    Slate
    Streamlined social media content creation for brand teams.
    Read more
  • Logo of MarketBeam
    MarketBeam
    Compliant social media for regulated industries. Amplify reach.
    Read more
  • Logo of Clearview Social
    Clearview Social
    Employee social sharing made easy, boosting brand reach and engagement.
    Read more

BuzzFeed FAQ

  • What is BuzzFeed and what does BuzzFeed do?

    BuzzFeed is a digital media company focusing on viral content, quizzes, and listicles. They create easily shareable content on entertainment, pop culture, and news, appealing particularly to a younger demographic. We find this approach effective for brand engagement and reaching a wider audience.

  • How does BuzzFeed integrate with other tools?

    There is no information available regarding BuzzFeed's direct integrations with other tools. It appears to primarily focus on its own platform for content creation and distribution.

  • What the main competitors of BuzzFeed?

    BuzzFeed competes with companies like Digg, known for user-curated trending news, and Woobox, which focuses on social media contests and giveaways. Other competitors include Inksprout, Slate, MarketBeam, and Clearview Social, each offering various social media and content creation tools.

  • Is BuzzFeed legit?

    Yes, BuzzFeed is a legitimate digital media company. While some users find the content repetitive or clickbaity, it's generally considered a safe and reliable source for entertainment, quizzes, and news. We find it's a good option for lighthearted content consumption.

  • How much does BuzzFeed cost?

    BuzzFeed focuses on advertising and branded content partnerships for revenue. We couldn't find specific pricing details for their services on their website.

  • Is BuzzFeed customer service good?

    Based on the reviews, BuzzFeed's customer service interactions are generally positive, with users appreciating the helpful and readily available support. However, some users have expressed concerns regarding clickbait-style headlines.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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