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charles description
Charles is a WhatsApp marketing platform designed for large businesses to improve sales and customer loyalty. It allows you to send targeted marketing messages, automate personalized conversations, and manage customer interactions all within WhatsApp. Charles integrates with your existing business systems and offers analytics to track the effectiveness of your campaigns. It's important to note that while WhatsApp offers a free app for smaller businesses, using the platform for marketing at scale requires a paid business account and comes with additional costs per conversation.
What companies are using charles?
Who is charles best for
We find that Charles is ideal for medium to large businesses seeking to enhance customer loyalty and drive sales through WhatsApp marketing. Users appreciate its seamless integration with tools like Klaviyo and its user-friendly interface. The 'Journeys' feature, enabling interactive message flows, is also a highlight. Keep in mind that the pricing may be a barrier for smaller businesses.
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Perfect for medium to large businesses aiming to boost customer loyalty through WhatsApp marketing.
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In our experience, Charles shines in e-commerce and retail, where personalized customer engagement drives sales.
charles features
Supported Chat-in Bubbles: Charles offers chat-in bubbles, allowing businesses to proactively engage website visitors and guide them towards WhatsApp conversations. This feature enables personalized interactions and facilitates lead generation directly within the website's browsing experience. |
Supported Smart Segmentation: Charles facilitates smart segmentation by enabling businesses to create precise target groups based on various criteria. This refined audience targeting enhances the effectiveness of WhatsApp marketing campaigns by ensuring that messages reach the most relevant customers. |
Supported Interactive Campaigns: With Charles, businesses can create interactive WhatsApp campaigns that foster higher engagement and drive conversions. The platform empowers users to design dynamic and captivating content that encourages meaningful interactions with their audience. |
Supported Automated Journeys: Charles provides automation capabilities through its Journeys feature. Businesses can set up automated message sequences and workflows triggered by specific events, ensuring timely and personalized communication with customers at scale. |
Supported Zero-Party Data Collection: Charles enables businesses to collect valuable zero-party data directly from customers within WhatsApp conversations. This empowers them to gain deeper insights into customer preferences and behavior, enabling more effective personalization and targeted messaging. |
Supported Analytics & Reporting: Charles provides comprehensive analytics and reporting tools that track key metrics, measure campaign performance, and generate actionable insights. Businesses can gain a clear understanding of their WhatsApp marketing effectiveness and optimize strategies for better results. |
Supported Personalized Campaigns: Charles empowers businesses to send personalized WhatsApp campaigns to segmented audiences. This personalized approach ensures that messages resonate with individual customers, fostering stronger engagement and driving higher conversion rates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
charles reviews
We've summarised 49 charles reviews (charles Capterra reviews and charles G2 reviews) and summarised the main points below.
- Excellent and responsive customer support, readily available for assistance.
- User-friendly interface makes it easy to manage campaigns and customer interactions.
- Seamless integration with Klaviyo for multi-channel marketing.
- Effective for personalized marketing messages and automated conversations via WhatsApp.
- The "Journeys" feature allows for creating interactive message flows and campaigns.
- Occasional bugs and technical issues require attention.
- Analytics features need further development for more comprehensive reporting.
- Limited integrations with platforms like Salesforce and Zendesk.
- The pricing can be high, especially for smaller businesses.
- Lack of a mobile app hinders accessibility and responsiveness.
charles pricing
The commentary is based on 2 reviews from charles Capterra reviews.
We find that Charles is considered a bit pricey compared to similar tools, especially given some users note desired features are still in development. However, the value of its unique integrations, like with Klaviyo, seems to justify the cost for some users.
Users sentiment
See the charles pricing page.
charles alternatives
HubSpot Service HubCustomer service platform connecting teams, automating tasks, and improving satisfaction.Read more
Zendesk Support SuiteStreamlined customer service platform connecting conversations across channels.Read more
charles FAQ
Charles is a WhatsApp marketing platform for large businesses. We find that it excels at targeted messaging, personalized conversations, and customer interaction management, all within WhatsApp. It integrates with existing business systems and offers analytics to track campaign effectiveness.
What is charles and what does charles do?
Charles is a WhatsApp marketing platform for large businesses. We find that it excels at targeted messaging, personalized conversations, and customer interaction management, all within WhatsApp. It integrates with existing business systems and offers analytics to track campaign effectiveness.
Charles integrates with Klaviyo for multi-channel marketing efforts. We've found that while it excels in this area, integrations with other platforms like Salesforce and Zendesk are currently limited.
How does charles integrate with other tools?
Charles integrates with Klaviyo for multi-channel marketing efforts. We've found that while it excels in this area, integrations with other platforms like Salesforce and Zendesk are currently limited.
We find that Sendwo, 360dialog, and Kanal are Charles's main competitors. They offer similar WhatsApp marketing and automation features, catering to businesses seeking streamlined communication and enhanced customer engagement on the platform. Gorgias, HubSpot, and Zendesk, while offering customer service features, are not direct competitors as they don't primarily focus on WhatsApp marketing.
What the main competitors of charles?
We find that Sendwo, 360dialog, and Kanal are Charles's main competitors. They offer similar WhatsApp marketing and automation features, catering to businesses seeking streamlined communication and enhanced customer engagement on the platform. Gorgias, HubSpot, and Zendesk, while offering customer service features, are not direct competitors as they don't primarily focus on WhatsApp marketing.
Charles is a legitimate WhatsApp marketing platform. User reviews highlight its excellent customer support and user-friendly interface. However, some users mention occasional bugs and the high price point. We find Charles to be a good fit for medium to large businesses.
Is charles legit?
Charles is a legitimate WhatsApp marketing platform. User reviews highlight its excellent customer support and user-friendly interface. However, some users mention occasional bugs and the high price point. We find Charles to be a good fit for medium to large businesses.
I am sorry, but pricing information for Charles is not available at this moment. We recommend checking their website or contacting their sales team directly.
How much does charles cost?
I am sorry, but pricing information for Charles is not available at this moment. We recommend checking their website or contacting their sales team directly.
We find that users consistently praise Charles's helpful and responsive customer support team. They appreciate the readily available assistance and commitment to addressing their needs, contributing to a positive overall experience.
Is charles customer service good?
We find that users consistently praise Charles's helpful and responsive customer support team. They appreciate the readily available assistance and commitment to addressing their needs, contributing to a positive overall experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.