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Cognism

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Company health

Employee growth
2% decrease in the last year
Web traffic
15% decrease in the last quarter
Financing
October 2021 - $127M

Ratings

G2
4.6/5
(708)
Capterra
4.6/5
(113)
Glassdoor
4.3/5
(275)

Cognism description

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.


Who is using Cognism?


Who is Cognism best for

Cognism is a sales intelligence platform praised for its GDPR-compliant data, particularly in EMEA. Users appreciate the high-quality data and seamless integrations with sales tools. However, some have noted occasional inaccuracies and the need for bulk saving improvements. Best for mid-sized to large B2B businesses focused on outbound sales and data compliance.

  • Best fit for mid-sized to enterprise-level businesses.

  • Ideal for B2B organizations in software, media, and professional services.


Cognism features

Supported

Cognism prioritizes GDPR and CCPA compliance in its data collection.

Supported

Cognism provides insights into events and activities indicating buying intent.

Supported

Cognism provides phone-verified mobile numbers to ensure high connection rates.

Supported

Cognism integrates with popular CRMs and marketing automation platforms, some via Zapier.

Supported

Cognism supports global data coverage and verification across various regions.

Supported

Cognism enriches contact data with job titles and company details for personalized outreach.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.15

Customer Service

Strongly positive
+0.76

Ease of Use

Strongly positive
+0.96

Reliability and Performance

Neutral
+0.29

Ease of Implementation

Strongly positive
+0.76

Scalability

Neutral
-0.27

Cognism reviews

We've summarised 802 Cognism reviews (Cognism GetApp reviews, Cognism Capterra reviews and Cognism G2 reviews) and summarised the main points below.

Pros of Cognism
  • Provides GDPR compliant contact details.
  • Customer service is great.
  • Integrates easily into our Sales Cadence Software.
  • High quality EMEA data.
Cons of Cognism
  • Some of the phone numbers are personal mobile numbers which most prospects don't like getting calls on.
  • Quite often I find that details get mixed up with other people who have similar names.
  • Some of the contact details can be older so sometimes emails bounce or phones are no longer working.
  • You have to select one page of pospects at a time (25) to save them to a list, instead of being able to select them all.

Cognism pricing

The commentary is based on 70 reviews from Cognism Capterra reviews, Cognism G2 reviews and Cognism GetApp reviews.

Cognism's pricing is tailored to individual business needs and requires contacting them for a custom quote. They offer a free trial of 25 B2B leads. The available packages are Platinum and Diamond, with integrations included in every package.

Users sentiment

Neutral
+0.15

See the Cognism pricing page.

  • Cognism has a free trial.


Cognism alternatives

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  • Logo of ZoomInfo Sales
    ZoomInfo Sales
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    amplemarket
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  • Logo of Apollo.io
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Cognism FAQ

  • What is Cognism and what does Cognism do?

    Cognism is a sales intelligence platform providing B2B contact data, including verified phone numbers and emails. It helps businesses generate leads, connect with prospects, and improve sales outreach, prioritizing GDPR compliance and integrating with popular CRM tools. Cognism is ideal for mid-sized to large businesses focused on outbound sales.

  • How does Cognism integrate with other tools?

    Cognism integrates with popular CRM and marketing automation platforms, some via Zapier, to streamline workflows. This allows for seamless data transfer and enhanced sales and marketing alignment. It offers direct integrations with platforms like Salesforce and HubSpot.

  • What the main competitors of Cognism?

    Alternatives to Cognism include ZoomInfo Sales, Lusha, and HubSpot Sales Hub. These competitors offer similar features such as sales intelligence, lead generation, and contact data enrichment. They also serve similar customer profiles, focusing on mid-sized to large B2B companies.

  • Is Cognism legit?

    Cognism is a legitimate sales intelligence platform known for its GDPR-compliant data and high-quality EMEA contacts. Users appreciate its easy integration with sales tools and excellent customer service. While some contact information may be outdated, Cognism remains a safe and valuable tool for lead generation.

  • How much does Cognism cost?

    Cognism's pricing is not publicly available. You need to contact their sales team for a customized quote based on your specific needs and the size of your business. This makes it difficult to determine if the product is worth the cost without a consultation.

  • Is Cognism customer service good?

    Cognism's customer service receives positive feedback. Users highlight the helpfulness and responsiveness of the support team and account managers. They praise the training and onboarding process, quick response times, and willingness to assist with various issues, including data enrichment and bespoke data extraction.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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