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Demandbase One

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Company health

Employee growth
6% increase in the last year
Web traffic
14% decrease in the last quarter
Financing
November 2022 - $318M

Ratings

G2
4.3/5
(1609)
Capterra
4.4/5
(17)
Glassdoor
4.4/5
(424)

Demandbase One description

Demandbase One is a comprehensive software platform designed to help businesses identify and close more deals. It does this by providing tools for both marketing and sales teams to coordinate their efforts and target the right companies with the right message at the right time. Demandbase One offers a suite of features, including account identification, personalized advertising, website personalization, and sales intelligence, all within a single platform. This helps businesses of all sizes to improve efficiency and increase revenue by aligning their sales and marketing activities.


Who is Demandbase One best for

Demandbase One is a powerful platform ideal for B2B enterprises seeking to boost sales and marketing alignment. Users praise its comprehensive account view and excellent support team. However, some find the platform's flexibility and lead-to-account matching challenging. It's best for medium to large businesses in software, IT, and telecommunications looking to enhance their ABM strategy.

  • Best fit for medium and enterprise companies.

  • Ideal for B2B software, IT, and telecommunications companies.


Demandbase One features

Supported

Demandbase One uses AI to provide insights into market trends and sales opportunities.

Supported

Demandbase One personalizes websites based on visitor characteristics and behavior.

Supported

Demandbase One supports account-based marketing by identifying key decision-makers, facilitating outreach, and improving deal closures.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.16

Customer Service

Strongly positive
+0.94

Ease of Use

Rather positive
+0.58

Reliability and Performance

Rather positive
+0.51

Ease of Implementation

Rather positive
+0.54

Scalability

Neutral
-0.14

Demandbase One reviews

We've summarised 1616 Demandbase One reviews (Demandbase One Capterra reviews and Demandbase One G2 reviews) and summarised the main points below.

Pros of Demandbase One
  • The holistic view of accounts provided by Demandbase One is invaluable.
  • It offers a comprehensive perspective on all relevant information about each account, including the associated people from Salesforce, whether they are leads or contacts, as well as the level and type of engagement.
  • This integrated approach allows for more informed decision-making and abm strategies.
  • Additionally, their CSMs and support team are excellent.
Cons of Demandbase One
  • The platform lacks some flexibility when adapting to specific company needs, which can be limiting.
  • The L2A (Lead-to-Account) Matching engine is not always intuitive, making it challenging to maintain high data quality for lead-to-account associations.
  • Additionally, syncing issues can arise, where data may not update seamlessly.
  • A further downside is the inability to delete old lists if they have been used for advertising campaigns, which can lead to clutter and confusion over time.

Demandbase One pricing

The commentary is based on 80 reviews from Demandbase One Capterra reviews and Demandbase One G2 reviews.

Demandbase One's pricing is customized based on specific needs and requires contacting the sales team for a tailored plan. They offer a platform fee and a per-user fee.

Users sentiment

Rather negative
-0.4

See the Demandbase One pricing page.


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Demandbase One FAQ

  • What is Demandbase One and what does Demandbase One do?

    Demandbase One is a B2B revenue acceleration platform combining sales intelligence, account-based advertising, and website personalization. It helps marketing and sales teams align, target key accounts, and close deals faster. It provides a holistic view of accounts, including engagement data and insights, facilitating informed decision-making and personalized outreach.

  • How does Demandbase One integrate with other tools?

    Demandbase One integrates with other sales and marketing tools, including Salesforce, to provide a holistic view of customer accounts. This integration enhances data synchronization, streamlines workflows, and improves overall sales and marketing alignment. It also offers integrations with other popular business tools to enhance functionality.

  • What the main competitors of Demandbase One?

    Top alternatives to Demandbase One include 6sense, Terminus, RollWorks, and Triblio. These platforms offer similar features such as account identification, personalized advertising, and sales intelligence.

  • Is Demandbase One legit?

    Yes, Demandbase One is a legitimate software platform. It's known for providing a holistic view of accounts and robust sales intelligence features, though some users find the platform's flexibility and lead-to-account matching could be improved. It's generally well-regarded for customer service and ease of use.

  • How much does Demandbase One cost?

    Demandbase One does not publicly disclose pricing information. Contact their sales team to get a customized quote based on your specific needs and the features you require.

  • Is Demandbase One customer service good?

    Demandbase One's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness and helpfulness of the support team and CSMs, highlighting their proactive approach and deep product knowledge. While some onboarding challenges are noted, the overall sentiment towards customer service is highly favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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