Logo of Drift

Drift

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
22% increase in the last year
Web traffic
17% decrease in the last quarter
Financing
October 2020 - $246M

Ratings

G2
4.4/5
(1251)
Capterra
4.5/5
(198)
Glassdoor
3.8/5
(554)

Drift description

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.


Who is Drift best for

Drift is ideal for B2B companies, particularly those with dedicated sales and marketing teams, seeking to enhance customer engagement and accelerate revenue growth. Users praise Drift for its user-friendly interface and dynamic notifications, which help track prospects and engage with website visitors in real-time. However, some users have reported occasional glitches and challenges with lead routing accuracy. Drift is a powerful tool for businesses looking to leverage conversational marketing and sales to drive business growth.

  • Drift is a good fit for small to enterprise businesses, especially those with dedicated sales and marketing teams.

  • Drift is a strong fit for B2B industries like software, media, and marketing, seeking to enhance their sales funnels.


Drift features

Supported

Drift supports live chat, enabling users to chat with website visitors in real time.

Supported

Drift supports website visit tracking, including identifying companies that visit the website, through its integrations and features like Drift Engage.

Supported

Drift supports real-time notifications when tracked leads interact with your website or content, enabling timely follow-up.

Supported

Drift supports the creation of lead capture forms to capture lead information on websites and landing pages, both through its native features and integrations with other tools.

Supported

Drift offers AI-powered chatbots that automate conversations and can provide instant responses.

Supported

Drift can create automated email sequences triggered by events.

Supported

Drift automatically scores leads based on their behavior and attributes.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.38

Customer Service

Strongly positive
+0.71

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Neutral
+0.14

Ease of Implementation

Rather positive
+0.35

Scalability

Neutral
+0

Drift reviews

We've summarised 1449 Drift reviews (Drift GetApp reviews, Drift Capterra reviews and Drift G2 reviews) and summarised the main points below.

Pros of Drift
  • Its user friendly interface paired with dynamic notifications
  • Drift allows us to track and keep tabs on existing users and prospects
  • Packed with features
  • Provides a platform for customers to connect to me without delay
Cons of Drift
  • The leads and prospects that are routed to me are not in my territory on Salesforce.
  • Leads have been able to book meetings with me outside of my working hours.
  • The prospector dashboard is occasionally glitchy.
  • Notifications are also easy to miss

Drift pricing

The commentary is based on 79 reviews from Drift Capterra reviews, Drift G2 reviews and Drift GetApp reviews.

Drift has been acquired by Salesloft. Pricing information is not available on the website. To get pricing details, a demo can be requested.

Users sentiment

Rather negative
-0.67

See the Drift pricing page.


Drift alternatives

  • Logo of Crisp
    drift vs Crisp
    Multichannel customer messaging, chatbots, and shared inbox for teams.
    Read more
  • Logo of Qualified
    drift vs Qualified
    Instantly qualify leads on your site, book meetings, close deals.
    Read more
  • Logo of Warmly
    Warmly
    Personalized website greetings boost sales; know your visitor.
    Read more
  • Logo of Chatsimple
    Chatsimple
    AI chatbot for sales and support, boosting website conversions.
    Read more
  • Logo of LiveChat
    LiveChat
    Instant website chat: boost sales and delight customers.
    Read more
  • Logo of FreshChat
    FreshChat
    Modern messaging software connecting teams and customers seamlessly.
    Read more

Drift FAQ

  • What is Drift and what does Drift do?

    Drift is a conversational marketing and sales platform that helps businesses engage with website visitors in real-time through live chat, chatbots, and email automation. This AI-powered platform personalizes interactions to improve the buyer's journey and accelerate revenue growth, primarily for B2B companies.

  • How does Drift integrate with other tools?

    Drift integrates with various tools, including Salesforce, Marketo, HubSpot, and Slack. These integrations enhance its functionality by enabling data synchronization, lead management, and streamlined workflows.

  • What the main competitors of Drift?

    Drift competitors include Qualified, Tidio, Intercom, and HubSpot Marketing Hub. These alternatives offer a range of conversational marketing and sales tools, including chatbots, live chat, and marketing automation, often with a focus on B2B companies.

  • Is Drift legit?

    Drift is a legitimate platform used by many businesses for conversational marketing and sales. However, some users have reported issues with lead quality and occasional technical glitches. Consider exploring alternative options as well to ensure the platform aligns with your specific needs and budget.

  • How much does Drift cost?

    There is no information available about Drift pricing.

  • Is Drift customer service good?

    Based on the reviews, Drift customer service receives positive feedback, with users highlighting the responsiveness and helpfulness of the support team. Users mention the Drift team's proactive communication and willingness to assist with questions and concerns.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.