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EmailOctopus

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Company health

Employee growth
56% increase in the last year
Web traffic
1% decrease in the last quarter

Ratings

G2
4.2/5
(31)
Capterra
4.8/5
(442)
TrustPilot
3.4/5
(16)

EmailOctopus description

EmailOctopus is an affordable email marketing platform designed to help businesses grow and engage their audience. It offers a user-friendly interface with tools to create and send visually appealing email campaigns. Key features include customizable email templates, list segmentation for targeted messaging, and automation for welcome emails and drip campaigns. EmailOctopus also provides data insights on campaign performance and integrates with various third-party platforms.


Who is EmailOctopus best for

EmailOctopus is a user-friendly and affordable email marketing platform perfect for small to medium businesses. Users praise its intuitive interface and excellent deliverability, while some have noted limited automation features. It's a great option for those focused on core email marketing needs.

  • Best fit for small to medium-sized businesses seeking affordable email marketing.

  • Ideal for e-commerce, retail, marketing, and other customer-centric industries.


EmailOctopus features

Supported

EmailOctopus tracks email campaign performance, including open and click-through rates.

Supported

EmailOctopus supports branded emails for audience engagement through campaign tools and customization.

Supported

EmailOctopus supports creating contact segments based on various criteria including custom fields.

Supported

EmailOctopus supports growing, managing, and targeting audiences with segmentation, tagging, and personalization.

Supported

EmailOctopus offers a drag-and-drop editor for building and customizing email templates.

Supported

EmailOctopus supports building and hosting landing pages with forms.

Supported

EmailOctopus supports basic email automation, with more advanced features under development.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+0.79

Customer Service

Strongly positive
+0.75

Ease of Use

Strongly positive
+0.88

Reliability and Performance

Rather positive
+0.55

Ease of Implementation

Strongly positive
+0.83

Scalability

Rather positive
+0.5

EmailOctopus reviews

We've summarised 489 EmailOctopus reviews (EmailOctopus GetApp reviews, EmailOctopus TrustPilot reviews, EmailOctopus Capterra reviews and EmailOctopus G2 reviews) and summarised the main points below.

Pros of EmailOctopus
  • User-friendly and simple interface, praised for ease of use.
  • Affordable pricing, especially for smaller lists and nonprofits.
  • Good email deliverability rates, with fewer emails landing in spam compared to some competitors.
  • Excellent and responsive customer support.
Cons of EmailOctopus
  • Account deactivation without explanation is a common complaint.
  • Users have reported unprofessional and rude customer service.
  • Limited landing page templates.
  • Limited automation features, such as scheduling for specific times and lacking advanced workflows.

EmailOctopus pricing

The commentary is based on 153 reviews from EmailOctopus Capterra reviews, EmailOctopus G2 reviews and EmailOctopus TrustPilot reviews.

EmailOctopus is praised for its affordable pricing, especially by users migrating from more expensive platforms. The free plan's generous subscriber allowance and the flexible, usage-based pricing structure are frequently highlighted as major advantages. While some users mention limited features, the value for money is consistently lauded.

Users sentiment

Strongly positive
+0.79

See the EmailOctopus pricing page.


EmailOctopus alternatives

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    BigMailer.io
    Email marketing platform for agencies managing multiple clients.
    Read more
  • Logo of Kasplo
    Kasplo
    Email marketing platform built for sales, loyalty, and growth.
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  • Logo of Cakemail
    Cakemail
    Easy email marketing automation for better engagement and deliverability.
    Read more
  • Logo of Selzy
    Selzy
    Easy email marketing, automation, and analytics for growth.
    Read more
  • Logo of UseINBOX
    UseINBOX
    Email marketing automation: simpler setup, better delivery.
    Read more

EmailOctopus FAQ

  • What is EmailOctopus and what does EmailOctopus do?

    EmailOctopus is an email marketing platform designed for small to medium-sized businesses. It offers affordable and easy-to-use tools for creating, sending, and tracking email campaigns. Key features include customizable templates, list segmentation, automation, and insightful analytics. It's known for its user-friendly interface and responsive customer support.

  • How does EmailOctopus integrate with other tools?

    EmailOctopus integrates with several platforms, including Zapier, Shopify, and WordPress. This enhances its functionality by enabling connections with various other tools for expanded marketing automation and e-commerce capabilities.

  • What the main competitors of EmailOctopus?

    Top EmailOctopus alternatives include Mailchimp, Constant Contact, and ActiveCampaign. These competitors offer similar email marketing features, but with varying levels of automation, pricing, and support. Consider exploring these options if seeking advanced features or different pricing structures.

  • Is EmailOctopus legit?

    Yes, EmailOctopus is a safe and legitimate email marketing platform. It's known for its user-friendly interface and affordable pricing, making it a popular choice for small to medium-sized businesses. However, some users have reported issues with account deactivation and inconsistent customer service.

  • How much does EmailOctopus cost?

    EmailOctopus's pricing details are not available on Gralio. Therefore, I cannot comment on whether it's worth the product pricing or not.

  • Is EmailOctopus customer service good?

    EmailOctopus customer service is generally well-regarded for its helpfulness and responsiveness. Users appreciate the quick and personal support they receive. However, some have reported negative experiences with specific representatives or slow response times.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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