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Copernica

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Company health

Employee growth
3% increase in the last year
Web traffic
6% decrease in the last quarter

Ratings

G2
4.9/5
(11)
TrustPilot
3.3/5
(1)

Copernica description

Copernica is a marketing automation platform focusing on email marketing. It allows you to build personalized email campaigns, automate them to save time, and track detailed results. Features include a drag-and-drop email editor, automation workflows, and data collection tools to help tailor your messaging. Copernica is suited for marketers wanting greater control and customization in their email marketing efforts. They offer support in Dutch and English and have a network of over 300 partners.


Who is Copernica best for

We find that Copernica is a robust marketing automation platform, especially strong for email marketing. It is ideal for marketing agencies seeking a white-label solution or any marketing team needing advanced personalization and automation. Users appreciate its drag-and-drop editor and detailed analytics. Plus, with its website tracker, you can automatically gather data to personalize campaigns further.

  • Perfect for marketing teams of any size that require advanced personalization, automation, and data integration capabilities.

  • Especially well-suited for marketing and advertising, this platform offers granular control for advanced email campaign management.


Copernica features

Supported

Personalized messaging via data collection: Copernica allows for data collection to create personalized messages for email campaigns, enhancing user engagement and relevance.

Supported

Easy drag-and-drop editor: Copernica offers an intuitive drag-and-drop editor, empowering users to create visually appealing and effective email templates effortlessly.

Supported

Automated campaigns for efficient workflows: Copernica enables the setup of automated campaigns, which streamlines marketing efforts and improves efficiency by reducing manual intervention.

Supported

Automation module for campaign management: Copernica's automation module empowers users to manage and fine-tune email campaigns effectively, optimizing their performance.

Supported

Detailed results and analytics: Copernica provides detailed results and analytics, allowing users to track campaign performance and make data-driven decisions for optimization.

Supported

Website tracker for targeted personalization: Copernica offers a website tracker that automatically gathers data from the website, enabling targeted personalization in automated campaigns.

Supported

Extensive email designer with advanced features: Copernica features an extensive email designer with drag-and-drop elements, product feeds, countdown timers, and a module library for saving custom blocks.


Copernica pricing

The commentary is based on 3 reviews from Copernica G2 reviews.

We find Copernica offers a free version, which is great for getting started. While the paid version is considered expensive by some, others find the pricing good, especially given the robust features and support.

See the Copernica pricing page.

  • Copernica has a free trial.

Copernica Marketing Software
€275 per user/month

Access to all functionalities, personal onboarding, 1 account, 1 user, unlimited data, 24/7 support.


Copernica alternatives

  • Logo of EmailOctopus
    EmailOctopus
    Simple, affordable email marketing for audience growth.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Customer journey automation for smarter marketing and sales.
    Read more
  • Logo of Klaviyo
    Klaviyo
    Own your data, personalize marketing, and grow faster.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Attract, engage, and delight customers to grow your business.
    Read more
  • Logo of Omnisend
    Omnisend
    Ecommerce email & SMS marketing automation for more sales.
    Read more
  • Logo of Brevo
    Brevo
    Easy email marketing, SMS, chat, CRM, and marketing automation.
    Read more

Copernica FAQ

  • What is Copernica and what does Copernica do?

    We find Copernica to be a powerful marketing automation platform specializing in email marketing. It offers a drag-and-drop editor, automated campaigns, and detailed analytics. In our experience, it's best suited for marketers who value customization and control over their email campaigns.

  • How does Copernica integrate with other tools?

    Copernica integrates with other tools through its API. We find this allows for flexible connections with various systems. While specific integrations aren't listed, the API suggests a capacity for custom connections. This approach offers potential but requires technical expertise.

  • What the main competitors of Copernica?

    We find that Copernica's main competitors include EmailOctopus, ActiveCampaign, Klaviyo, HubSpot Marketing Hub, Omnisend, and Brevo. These alternatives offer similar email marketing and automation features, catering to various business needs and budgets.

  • Is Copernica legit?

    Copernica is a legitimate marketing automation platform specializing in email marketing. We find that their focus on personalization and automation, coupled with positive ratings on G2, makes them a viable option. However, limited reviews on TrustPilot suggest further research is advisable.

  • How much does Copernica cost?

    Copernica's marketing software starts at €275 per user per month. Additional users range from €10-€50 per month depending on the number of users. They also offer add-ons like extra accounts, web pages, dedicated IP addresses, and SMS capabilities.

  • Is Copernica customer service good?

    Based on the reviews, Copernica's customer service is highly responsive and helpful. Users specifically praise the quick response times and the support team's helpfulness in resolving issues and navigating the platform's features.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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