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Format

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Company health

Employee growth
33% increase in the last year
Web traffic
41% increase in the last quarter

Ratings

G2
4.4/5
(24)
TrustPilot
2.6/5
(7)

Format description

Format is a website builder specifically for creative professionals like photographers and designers to create online portfolios. It offers website templates, client galleries, file transfers, and e-commerce features to showcase work, manage clients, and sell online. Format emphasizes ease of use with its templates and design tools, but also provides SEO tools and custom code editing for more advanced users. It promises a professional online presence with high-quality image rendering and mobile optimization.


Who is Format best for

Format is a website builder designed for creative professionals to showcase and sell their work online. Users praise its easy-to-use interface, modern templates, and client proofing tools. However, some have noted issues with limited customization options and price increases. Format offers various pricing tiers, starting at $96/year.

  • Best for small businesses and freelancers.

  • Ideal for photographers, designers, and other creative professionals.


Format features

Supported

Format offers almost 100 customizable website templates.

Supported

Format supports large file transfers up to 10GB via its PDF Transfer Tool.

Supported

Format supports selling products and services online with self-fulfilled orders and no commission.

Supported

Format supports client galleries where clients can favorite and download images.

Supported

Format offers SEO tools like title customization, alt text, and sitemap generation.


Format reviews

We've summarised 31 Format reviews (Format TrustPilot reviews and Format G2 reviews) and summarised the main points below.

Pros of Format
  • Easy-to-use interface and website builder.
  • Excellent and responsive customer support.
  • Clean, modern, and minimalist website templates.
  • Client proofing and image delivery features.
Cons of Format
  • Poor quality automatic translations, especially in French.
  • Unexpected price increases and difficulty canceling subscriptions.
  • Limited template options and customization, particularly for mobile.
  • Limited HTML/CSS customization without upgrading to a higher tier.

Format pricing

The commentary is based on 2 reviews from Format G2 reviews.

Format offers a 14-day free trial. All plans include features like 24/7 customer support, mobile-optimized website, free mobile app, Lightroom integration, copyright protection, SSL security, SEO tools, social media integration, award-winning templates, and email subscriber form.

See the Format pricing page.

  • Format has a free trial.

Basic
$8 per user/month

10 website pages, 70 high-resolution images, 2 GB file transfers, 10 client galleries, 1 chapter of Photography Business Masterclass.

Pro
$11 per user/month

Unlimited website pages, 1500 high-resolution images, 100GB image storage, 15 minutes hosted video, online store (15 products), custom fonts, free custom domain (first year), 5 GB file transfers, 50 client galleries, 1 chapter of Photography Business Masterclass.

Pro Plus
$13 per user/month

Unlimited website pages, unlimited high-resolution images, 1TB image storage, 120 minutes hosted video, online store (1000 products), custom fonts, free custom domain (first year), priority support, 10 GB file transfers, 250 client galleries, full Photography Business Masterclass.


Format alternatives

  • Logo of Pixpa
    Pixpa
    Build and sell easily with all-in-one portfolio websites.
    Read more
  • Logo of Ucraft
    Ucraft
    Drag-and-drop website builder with e-commerce and SEO tools.
    Read more
  • Logo of Squarespace
    Squarespace
    Build beautiful websites easily, no coding needed.
    Read more
  • Logo of Duda
    Duda
    Build pro websites fast, easy, and at scale.
    Read more
  • Logo of Webador
    Webador
    Easy drag-and-drop website builder with e-commerce and SEO tools.
    Read more
  • Logo of WebWave
    WebWave
    Drag-and-drop website builder with design freedom, no coding.
    Read more

Format FAQ

  • What is Format and what does Format do?

    Format is a website builder designed for creative professionals to showcase and sell their work online. It offers customizable templates, client galleries, e-commerce features, and tools for file sharing and SEO. Format balances ease of use with advanced customization options, aiming for a professional online presence.

  • How does Format integrate with other tools?

    Format integrates with Lightroom for seamless photo importing. It also offers tools for social media integration and SEO optimization. Further integration details are limited, but Format's focus is on providing built-in tools for a streamlined creative workflow.

  • What the main competitors of Format?

    Format's main competitors include portfolio website builders like Portfoliobox and Pixpa, as well as more general website builders like Canva and Limey. Sitegalore, while a website builder, focuses on white-labeling for businesses, not individual portfolios.

  • Is Format legit?

    Format offers user-friendly website templates and client galleries ideal for showcasing creative work. However, some users have reported limited customization options and unexpected price increases. Consider exploring Format alternatives if these are critical factors for your website needs.

  • How much does Format cost?

    Format's pricing includes the Basic plan at $96/year, Pro at $132/year, and Pro Plus at $156/year. A 14-day free trial is available. Add-ons like branded email ($72/year) and website building services are also offered. Is Format worth it with these product pricing options? The value depends on your specific needs and budget.

  • Is Format customer service good?

    Format's customer service is generally considered excellent and responsive. Users frequently praise the helpful and readily available support team. While there are some negative comments regarding pricing and plan cancellation, positive feedback about customer service is more prevalent.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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