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Freshmarketer

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Company health

Employee growth
11% increase in the last year
Web traffic
No change in the last quarter
Financing
September 2019 - $484M

Ratings

G2
4.1/5
(16)
Glassdoor
3.4/5
(1891)

Freshmarketer description

Freshmarketer is a marketing automation platform designed for mid-sized businesses. It offers tools to understand customer behavior, automate marketing tasks, and personalize customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots. Freshmarketer helps businesses improve lead generation, nurture customer relationships, and gain insights from marketing campaigns. It can be integrated with Freshsales, a sales automation platform, to improve collaboration between sales and marketing teams.


What companies are using Freshmarketer?

MultiChoice Group is using Freshmarketer
MultiChoice Group
Tata Digital is using Freshmarketer
Tata Digital
Thomas Cook is using Freshmarketer
Thomas Cook
Blue Nile is using Freshmarketer
Blue Nile
Trainline is using Freshmarketer
Trainline
Zapier is used by MultiChoice Group, Tata Digital, Thomas Cook, Blue Nile, Trainline.

Who is Freshmarketer best for

Freshmarketer is a marketing automation platform ideal for mid-sized businesses seeking to streamline marketing efforts and boost customer engagement. It offers tools for behavior analysis, task automation, and personalized interactions. Users appreciate its multi-channel communication features and landing page builder.

  • Best for mid-sized businesses.

  • Suitable for various industries.


Freshmarketer features

Supported

Freshmarketer supports multi-channel communication including email, SMS, chat and social media.

Supported

Freshmarketer supports automated email campaigns based on triggers and subscriber behavior.

Supported

Freshmarketer offers a drag-and-drop landing page builder.

Supported

Freshmarketer automates email marketing and other tasks. Social media and ad campaign automation details are limited.

Supported

Freshmarketer allows sending personalized emails based on customer behavior, preferences, and purchase history.


Freshmarketer pricing

The commentary is based on 5 reviews from Freshmarketer G2 reviews.

Freshmarketer's pricing is generally considered budget-friendly for its features, especially for small to medium-sized businesses. However, some users find certain plans expensive and desire more features in lower-tier pricing. Others find the expense offset by valuable insights and increased conversion rates.

See the Freshmarketer pricing page.

  • Freshmarketer has a free plan.

  • Freshmarketer has a free trial.

Free
0

Shared inbox, team collaboration via threads, and an integrated knowledge base for seamless and efficient customer service

Growth
15

Everything in Free plus reports, real-time dashboards, automation, and customer portal for comprehensive and efficient service management

Pro
49

Everything in Growth plus customized support portals, custom objects, advanced ticketing, custom reporting, and different routing mechanisms

Enterprise
79

Everything in Pro plus audit logs, approval workflows, skills-based assignments, additional security features, and more


Freshmarketer alternatives

  • Logo of ActiveCampaign
    ActiveCampaign
    Customer journey automation for smarter marketing and sales.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Attract, engage, and delight customers to grow your business.
    Read more
  • Logo of SimplyCast 360
    SimplyCast 360
    One platform. Every marketing tool. Automated campaigns.
    Read more
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Email, ads, automation, websites — unified marketing platform.
    Read more
  • Logo of Sugar Market
    Sugar Market
    Marketing automation: simpler campaigns, clearer insights, more sales.
    Read more
  • Logo of emBlue
    emBlue
    Omnichannel marketing automation: personalized messages, better results.
    Read more

Freshmarketer FAQ

  • What is Freshmarketer and what does Freshmarketer do?

    Freshmarketer is a marketing automation platform for mid-sized businesses. It offers tools for customer behavior analysis, marketing task automation, and personalized customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots, helping businesses nurture leads and gain marketing insights.

  • How does Freshmarketer integrate with other tools?

    Freshmarketer integrates with various tools, including its native CRM, Freshsales. It also connects with other platforms to enhance marketing automation and customer relationship management. However, specific integrations beyond Freshsales are not detailed in the provided data.

  • What the main competitors of Freshmarketer?

    Freshmarketer alternatives include Contlo, Act-On, HubSpot Marketing Hub, ActiveCampaign, and Leadfox. These platforms offer similar features such as marketing automation, email marketing, and lead nurturing.

  • Is Freshmarketer legit?

    Yes, Freshmarketer is a legitimate marketing automation platform. It's designed for mid-sized businesses seeking to automate tasks, personalize customer interactions, and improve lead generation. Freshmarketer offers various features including email marketing, landing page creation, and AI-powered chatbots.

  • How much does Freshmarketer cost?

    Freshmarketer offers a free plan for up to 2 agents. Paid plans are priced per agent monthly: Growth at $15, Pro at $49, and Enterprise at $79. Add-ons like Freddy AI are available at an additional cost. A 14-day free trial is available for paid plans.

  • Is Freshmarketer customer service good?

    Customer reviews on Freshmarketer's support are mixed. While some praise its excellent and helpful customer service, others mention slow response times and average service. A few users describe the support as "great," highlighting its responsiveness.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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