Last updated on
Company health
Ratings
emBlue description
emBlue is a marketing automation software that helps you talk to your customers across multiple channels like email, text, and website pop-ups. It allows you to target specific customer groups based on their interests and how they interact with your business. emBlue is geared towards mid-size and larger companies, particularly in industries like retail, banking, and telecommunications. They offer various plans and hands-on support to help you set up and use the platform effectively.
Who is emBlue best for
emBlue is a marketing automation platform perfect for mid-size to large businesses. It excels in personalized messaging across email, SMS, and website pop-ups. Users praise its comprehensive features and excellent customer support, especially for onboarding. However, some find integration with certain e-commerce platforms challenging. Consider emBlue if you need robust multi-channel marketing automation and prioritize responsive customer service.
-
Best for mid-size to large businesses.
-
Ideal for retail, finance, telecommunications, and media.
emBlue features
Supported emBlue supports personalized messaging across email, SMS, and push notifications. |
Supported emBlue offers integrated email marketing tools for targeted campaigns, personalized messaging, and automated sequences. |
Supported emBlue supports dividing customers into groups based on shared characteristics for targeted campaigns. |
Supported emBlue automates email marketing, campaign management, and other repetitive tasks. |
emBlue reviews
We've summarised 102 emBlue reviews (emBlue Capterra reviews and emBlue G2 reviews) and summarised the main points below.
- Excellent and responsive customer support, especially the onboarding and 360 teams
- User-friendly interface and easy to learn for basic email marketing
- Comprehensive platform with many features beyond basic email, like SMS and pop-ups
- Effective for creating targeted campaigns and segmenting audiences
- Good deliverability and low spam rate
- Difficult to integrate with some e-commerce CMS platforms
- Occasional slow performance and system instability
- Limited image hosting options; reliance on external image hosting or designers
- Email editor can be unstable, sometimes losing changes or not saving properly
- Reporting features could be more robust and customizable
emBlue pricing
The commentary is based on 4 reviews from emBlue Capterra reviews.
emBlue's pricing is considered competitive, especially considering the extensive support and local billing options offered. Some users have noted the cost-effectiveness for small to medium-sized businesses, while others suggest higher-volume senders benefit from the newer pricing plans. Despite the positive cost-benefit sentiment, a few users mention their desire for clearer pricing plan information.
Users sentiment
See the emBlue pricing page.
-
emBlue has a free plan.
-
emBlue has a free trial.
Includes B2C CRM with unlimited contacts database, email marketing + templates builder, dynamic segmentation, data cleansing + sender support.
Includes Freemium features, integration with Google Analytics, eCommerce integration + Remarketing, Pop-up banners, SMS, automatizated flows and customer success.
Includes Starter features, Net Promoter Score (NPS), Pop-up forms, pixel tracking, API/webhooks (partial) and multi-user access.
emBlue alternatives
IterableCross-channel marketing platform. Personalized, automated campaigns. Data-driven.Read more
emBlue FAQ
emBlue is a marketing automation platform designed for mid-size to large businesses. It enables personalized messaging across email, SMS, and web pop-ups, allowing targeted campaigns based on customer behavior. emBlue excels in multi-channel marketing automation and customer segmentation, particularly within retail, banking, and telecommunications. It offers various plans and hands-on support.
What is emBlue and what does emBlue do?
emBlue is a marketing automation platform designed for mid-size to large businesses. It enables personalized messaging across email, SMS, and web pop-ups, allowing targeted campaigns based on customer behavior. emBlue excels in multi-channel marketing automation and customer segmentation, particularly within retail, banking, and telecommunications. It offers various plans and hands-on support.
emBlue integrates with various tools through its API and pre-built integrations. It connects with popular CRM, e-commerce, and analytics platforms. However, some users have reported difficulties integrating with specific e-commerce CMS systems.
How does emBlue integrate with other tools?
emBlue integrates with various tools through its API and pre-built integrations. It connects with popular CRM, e-commerce, and analytics platforms. However, some users have reported difficulties integrating with specific e-commerce CMS systems.
emBlue competes with marketing automation platforms like HubSpot Marketing Hub, Mailchimp, ActiveCampaign, iwinBACK, Contlo, and eSputnik. These alternatives offer similar features such as email marketing, SMS campaigns, and personalized messaging across multiple channels.
What the main competitors of emBlue?
emBlue competes with marketing automation platforms like HubSpot Marketing Hub, Mailchimp, ActiveCampaign, iwinBACK, Contlo, and eSputnik. These alternatives offer similar features such as email marketing, SMS campaigns, and personalized messaging across multiple channels.
Yes, emBlue is a legitimate marketing automation platform. User reviews highlight its user-friendly interface and effective multi-channel marketing features. While some users mention integration challenges and occasional performance issues, emBlue is generally considered a safe and reliable option.
Is emBlue legit?
Yes, emBlue is a legitimate marketing automation platform. User reviews highlight its user-friendly interface and effective multi-channel marketing features. While some users mention integration challenges and occasional performance issues, emBlue is generally considered a safe and reliable option.
emBlue pricing starts with a free plan. Paid plans are Starter at $34/month and Advance at $75/month. They offer email marketing, SMS, and other tools. Contact emBlue for enterprise pricing. A free trial is available.
How much does emBlue cost?
emBlue pricing starts with a free plan. Paid plans are Starter at $34/month and Advance at $75/month. They offer email marketing, SMS, and other tools. Contact emBlue for enterprise pricing. A free trial is available.
emBlue's customer service receives positive feedback, particularly for their helpful and responsive support team. Users highlight the excellent onboarding and readily available assistance, making the platform easy to implement and use effectively. While some users mention occasional slow performance, the overall sentiment towards customer service is favorable.
Is emBlue customer service good?
emBlue's customer service receives positive feedback, particularly for their helpful and responsive support team. Users highlight the excellent onboarding and readily available assistance, making the platform easy to implement and use effectively. While some users mention occasional slow performance, the overall sentiment towards customer service is favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.