Logo of Google Keyword Planner

Google Keyword Planner

Website

Last updated on


Google Keyword Planner description

Google Keyword Planner, a free tool within Google Ads, helps you research keywords for your online advertising and SEO efforts. Discover new keywords related to your business, see their search volume, understand how competitive they are, and get estimated costs for using them in Google Ads campaigns. While focused on Google Ads, its keyword insights are valuable for any business looking to improve its website's organic search rankings. It's best suited for businesses new to keyword research or those with limited budgets.


Who is using Google Keyword Planner?


Who is Google Keyword Planner best for

Google Keyword Planner is a free keyword research tool best for businesses new to SEO or with limited budgets. Users can discover new keywords, analyze their search volume and competition, and estimate advertising costs on Google Ads. While valuable for organic search, its focus is on paid campaigns, offering insights into keyword trends and estimated traffic.

  • Not suitable for any company size.

  • Not suitable for any industry.


Google Keyword Planner features

Supported

Keyword Planner shows keyword trends with year-over-year and three-month change metrics.

Supported

Keyword Planner helps estimate traffic and CPC for keywords, aiding budget planning.

Supported

Keyword Planner shows monthly search volume in a range, not exact figures.

Supported

Keyword Planner provides keyword suggestions for content and ads.


Google Keyword Planner pricing

See the Google Keyword Planner pricing page.

  • Google Keyword Planner has a free plan.


Google Keyword Planner alternatives

  • Logo of Keyword Tool
    Keyword Tool
    Uncover hidden keywords to boost your search rankings.
    Read more
  • Logo of Ubersuggest
    Ubersuggest
    SEO tool revealing keywords, rankings, and site traffic insights.
    Read more
  • Logo of Ahrefs
    Ahrefs
    SEO toolset for competitive analysis, keyword research, and rank tracking.
    Read more
  • Logo of Semrush
    Semrush
    Boost your online visibility with SEO, content, and marketing tools.
    Read more
  • Logo of Keyword Planner
    Keyword Planner
    Find best keywords for SEO and ads. Free.
    Read more
  • Logo of Google Trends
    Google Trends
    See what the world's searching for, right now and over time.
    Read more

Google Keyword Planner FAQ

  • What is Google Keyword Planner and what does Google Keyword Planner do?

    Google Keyword Planner is a free tool within Google Ads for researching keywords for online advertising and SEO. It helps discover new keywords, analyze their search volume and competition, and estimate advertising costs. While designed for Google Ads, its insights benefit any business seeking improved organic search rankings.

  • How does Google Keyword Planner integrate with other tools?

    Google Keyword Planner integrates seamlessly with Google Ads, providing keyword ideas and cost estimates directly within your campaign setup. While not directly integrating with other SEO tools, its data can be exported and used in conjunction with other platforms for a more comprehensive keyword strategy.

  • What the main competitors of Google Keyword Planner?

    Top alternatives to Google Keyword Planner include Semrush, Ahrefs, Moz Keyword Explorer, and KWFinder. These SEO tools offer broader keyword research capabilities, competitive analysis, and more in-depth data than Google Keyword Planner.

  • Is Google Keyword Planner legit?

    Yes, Google Keyword Planner is a safe and legitimate tool provided by Google. It's a free resource within Google Ads designed to help businesses research keywords for their SEO and online advertising campaigns. Use Keyword Planner to discover new keywords, analyze search volume and competition, and estimate advertising costs on Google.

  • How much does Google Keyword Planner cost?

    Google Keyword Planner is a free tool for keyword research and planning as part of Google Ads. There are no pricing plans or additional paid add-ons. You need a Google Ads account to use it, which is free to set up.

  • Is Google Keyword Planner customer service good?

    There is no customer service information available for Google Keyword Planner. However, as a free tool within Google Ads, it's likely supported through Google Ads' existing help resources.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.