Last updated on
Company health
Ratings
Hootsuite Insights description
Hootsuite Insights (powered by Talkwalker) helps you understand online conversations about your brand, competitors, and industry. It offers tools to track mentions across social media and the web, analyze sentiment, identify trends, and measure the impact of your social media efforts. This data helps you protect your brand reputation, make better marketing decisions, understand customer sentiment, and find relevant influencers. Hootsuite Insights offers basic features with all plans, and more advanced options for Enterprise users.
Who is Hootsuite Insights best for
Hootsuite Insights, powered by Talkwalker, helps you understand online conversations about your brand, competitors, and industry. Users appreciate its user-friendly interface and comprehensive social media monitoring. Keep in mind occasional account disconnections can be disruptive, and some users report data discrepancies.
-
We find Hootsuite Insights works well for businesses of all sizes, from small teams to large enterprises needing robust social media management.
-
In our experience, Hootsuite Insights is a strong fit for the marketing and advertising industry, offering tools to monitor brands and campaigns.
Hootsuite Insights features
Supported Social Media Monitoring: Provides social media monitoring capabilities, allowing users to track brand mentions, trending topics, and conversations across various platforms like news sites, newsletters, blogs, forums, Reddit, X, and Quora. |
Supported AI Sentiment Analysis: Offers AI-powered sentiment analysis to understand the emotions driving customer engagement and how people feel about your brand, competitors, or a specific topic. |
Supported Quick Search: Includes Quick Search functionality to easily search for brand mentions and trending topics within the past seven days and compare two searches side-by-side. |
Supported Competitor Analysis: Allows users to compare their brand's performance to competitors by analyzing social media mentions, sentiment, and engagement. |
Supported Industry Trend Monitoring: Enables monitoring of industry trends and topics to identify potential opportunities and threats. |
Supported Customer Preference Insights: Provides insights into customer preferences and emotions to improve customer satisfaction and engagement. |
Supported Listening Basics in All Plans: All Hootsuite plans now include Listening Basics, enabling even small teams to benefit from social media monitoring and make data-driven decisions. |
Hootsuite Insights reviews
We've summarised 25 Hootsuite Insights reviews (Hootsuite Insights G2 reviews) and summarised the main points below.
- User-friendly interface praised for ease of use and navigation.
- Comprehensive social media monitoring capabilities, enabling tracking of mentions, keywords, and trends across various platforms.
- Effective scheduling and posting features, saving time and effort.
- Valuable insights into audience engagement and post performance, informing content strategy optimization.
- Centralized platform for managing multiple social media accounts.
- Occasional account disconnections can be disruptive.
- Limited platform integrations, lacking support for platforms like Reddit and YouTube.
- Data discrepancies between Hootsuite Insights and native platform analytics, particularly for LinkedIn.
- Inaccurate or incomplete data reporting, sometimes showing 28 days of data instead of 7 despite user settings.
Hootsuite Insights pricing
The commentary is based on 5 reviews from Hootsuite Insights G2 reviews.
We find that Hootsuite Insights is considered pricey, especially for smaller businesses. Some users mention it's a worthwhile investment due to its valuable insights and time-saving features. However, the cost of additional user seats is a common concern.
See the Hootsuite Insights pricing page.
-
Hootsuite Insights has a free trial.
The Professional plan offers essential features for managing social media, including unlimited post scheduling, best time to post recommendations, custom analytics and reports, a competitive benchmarking tool, an AI caption, hashtag and ideas generator, one inbox for all social accounts, listening basics, Canva integration, and unlimited post boosting.
The Team plan includes all the features of the Professional plan, plus a link in bio tool, the ability to suspend scheduled posts, team roles and permissions, the ability to assign DMs to teammates, one custom-branded URL, and automatic link tracking.
The Enterprise plan offers a fully customized plan to maximize investment, as many users as needed, exclusive access to the most powerful tools, platform training and certification included, enterprise customer support, and single sign-on (SSO).
Hootsuite Insights alternatives
LocobuzzUnified platform for online reputation, customer service, and social media management.Read more
Hootsuite Insights FAQ
We find that Hootsuite Insights, powered by Talkwalker, helps you understand online conversations surrounding your brand, competitors, and industry. It lets you track mentions, analyze sentiment, identify trends, and measure your social media impact, allowing for data-driven decisions.
What is Hootsuite Insights and what does Hootsuite Insights do?
We find that Hootsuite Insights, powered by Talkwalker, helps you understand online conversations surrounding your brand, competitors, and industry. It lets you track mentions, analyze sentiment, identify trends, and measure your social media impact, allowing for data-driven decisions.
We find that Hootsuite Insights has limited integrations, lacking support for platforms like Reddit and YouTube, despite monitoring conversations on Reddit. It's important to be aware of these limitations when considering this tool.
How does Hootsuite Insights integrate with other tools?
We find that Hootsuite Insights has limited integrations, lacking support for platforms like Reddit and YouTube, despite monitoring conversations on Reddit. It's important to be aware of these limitations when considering this tool.
We find that Brand24, Mention, and Mentionlytics are the main competitors of Hootsuite Insights. They offer similar features for social listening, brand monitoring, and sentiment analysis. YouScan also competes, adding image analysis capabilities.
What the main competitors of Hootsuite Insights?
We find that Brand24, Mention, and Mentionlytics are the main competitors of Hootsuite Insights. They offer similar features for social listening, brand monitoring, and sentiment analysis. YouScan also competes, adding image analysis capabilities.
In our experience, Hootsuite Insights is a legitimate product. It's generally well-regarded for its social media monitoring capabilities, and user-friendly interface. However, some users have reported data discrepancies and limited platform integrations.
Is Hootsuite Insights legit?
In our experience, Hootsuite Insights is a legitimate product. It's generally well-regarded for its social media monitoring capabilities, and user-friendly interface. However, some users have reported data discrepancies and limited platform integrations.
Hootsuite Insights is no longer available as a standalone product. It's now integrated into the Hootsuite platform. The Professional plan starts at $99/month, the Team plan at $249/month, and Enterprise pricing is custom.
How much does Hootsuite Insights cost?
Hootsuite Insights is no longer available as a standalone product. It's now integrated into the Hootsuite platform. The Professional plan starts at $99/month, the Team plan at $249/month, and Enterprise pricing is custom.
Based on user reviews, Hootsuite Insights' customer support receives positive feedback. Users describe the support team as friendly, helpful, readily available via chat, and efficient in resolving issues.
Is Hootsuite Insights customer service good?
Based on user reviews, Hootsuite Insights' customer support receives positive feedback. Users describe the support team as friendly, helpful, readily available via chat, and efficient in resolving issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.