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Identity

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Company health

Employee growth
3% increase in the last year
Web traffic
11% decrease in the last quarter

Ratings

G2
4.5/5
(912)

Identity description

Identity is a Microsoft product suite focused on security solutions for businesses. It offers tools to manage and protect user access, data, and applications. This suite helps businesses of all sizes stay secure by verifying user identities, safeguarding access to company resources, and meeting modern security and compliance requirements. Microsoft Identity stands out for its integration with other Microsoft products and services.


Who is Identity best for

Microsoft Identity is a robust security solution ideal for businesses using Microsoft products, especially those seeking strong MFA and SSO. Users praise its seamless integration with other Microsoft services and streamlined user management but note occasional notification delays and complex setup. It's best suited for organizations prioritizing security and integration with the Microsoft ecosystem.

  • Ideal for small, medium, and large businesses.

  • A good fit for software, IT, and telecommunications companies.


Identity features

Supported

Microsoft Entra ID supports multi-factor authentication and other secure authentication mechanisms.

Supported

Microsoft Entra ID (formerly Azure Active Directory) supports defining and enforcing access policies to control access to sensitive data.

Supported

Microsoft Identity protects PII using access controls, encryption, and redaction.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.73

Customer Service

Rather positive
+0.45

Ease of Use

Strongly positive
+0.82

Reliability and Performance

Rather positive
+0.6

Ease of Implementation

Neutral
+0.06

Scalability

Rather positive
+0.41

Identity reviews

We've summarised 912 Identity reviews (Identity G2 reviews) and summarised the main points below.

Pros of Identity
  • Strong multi-factor authentication (MFA) capabilities.
  • Seamless integration with other Microsoft products and services, including Office 365 and Azure.
  • Streamlined user and group management.
  • Granular control over user access and permissions with features like Conditional Access and Identity Protection.
Cons of Identity
  • Occasional delays in receiving push notifications, especially for Azure Virtual Machines.
  • Complexity in setup and configuration, particularly for organizations without dedicated IT teams.
  • Limited customization options, especially for user interface and branding.
  • Costly licensing for advanced features like P2, impacting smaller organizations.

Identity pricing

The commentary is based on 126 reviews from Identity G2 reviews.

While Entra ID is praised for its comprehensive features and seamless Microsoft integration, some reviewers find its licensing complex and costly, especially for smaller organizations. Advanced features often require premium subscriptions, impacting budget considerations.

Users sentiment

Strongly negative
-0.73

Identity alternatives

  • Logo of Microsoft Entra
    Microsoft Entra
    Securely manage access to apps and data, simplified.
    Read more
  • Logo of Microsoft Entra ID
    Microsoft Entra ID
    Securely manage access to apps and resources for everyone.
    Read more
  • Logo of Microsoft Security
    Microsoft Security
    Comprehensive security protecting your business from cyber threats.
    Read more
  • Logo of Security
    Security
    Protects devices, identities, apps, and data from cyberthreats.
    Read more
  • Logo of OneLogin
    OneLogin
    Secure login portal for all apps, boosting productivity and safety.
    Read more
  • Logo of Microsoft Entra External ID
    Microsoft Entra External ID
    Securely manage customer and partner identities and access.
    Read more

Identity FAQ

  • What is Identity and what does Identity do?

    Identity, a Microsoft security suite, manages and protects user access, data, and applications. It verifies user identities, safeguards company resources, and helps meet compliance needs. Its strength lies in seamless integration with other Microsoft products and services.

  • How does Identity integrate with other tools?

    Identity, powered by Microsoft Entra ID, seamlessly integrates with other Microsoft products and services like Microsoft 365 and Azure. This integration streamlines user and group management, enabling efficient control over access and permissions.

  • What the main competitors of Identity?

    Alternatives to Identity include Okta, Auth0, Ping Identity, ForgeRock, and OneLogin. These platforms offer similar identity and access management (IAM) capabilities, focusing on single sign-on, multi-factor authentication, and user lifecycle management. They often cater to diverse needs and integrate with various cloud and on-premise systems.

  • Is Identity legit?

    Identity, or Microsoft Entra ID, is a legitimate security solution from Microsoft. It's known for robust multi-factor authentication and seamless integration with other Microsoft products. However, some users find the setup complex and the advanced features costly.

  • How much does Identity cost?

    I cannot find pricing information for Identity. Contact the vendor directly to determine if Identity is worth the investment for your needs.

  • Is Identity customer service good?

    Customer reviews on Identity's customer support are mixed. While some users mention helpful and responsive support, others report difficulty reaching support and slow response times. A few users note limited knowledge from support engineers.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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