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Keyplay

Website LinkedIn

Last updated on

Company health

Employee growth
14% increase in the last year
Web traffic
108% increase in the last quarter
Financing
September 2022 - $3M

Ratings

G2
4.8/5
(33)

Keyplay description

Keyplay is a software tool designed to help businesses, particularly sales and marketing teams, identify and target their ideal customer profiles. It offers features to discover new potential customers, prioritize them based on various factors, and track their engagement. Keyplay integrates with popular CRM platforms like Salesforce and HubSpot and is designed to be user-friendly, even for non-technical users.


Who is using Keyplay?


Who is Keyplay best for

Keyplay helps B2B SaaS companies, especially SMBs, identify and target ideal customer profiles. Users praise its HubSpot integration, ease of use, and customer support. Some have noted minor data inaccuracies and limited filtering options. Keyplay offers a free plan and paid options starting at $18,000/year.

  • Ideal for small to medium-sized businesses (SMBs), particularly in sales and marketing.

  • Best suited for B2B SaaS companies.


Keyplay features

Supported

Keyplay integrates with HubSpot CRM, synchronizing data, optimizing sales processes, and improving sales forecasting.

Supported

Keyplay integrates with Salesforce, enabling two-way data sync and field enrichment.

Supported

Keyplay identifies and prioritizes prospects by analyzing CRM and other data sources.

Supported

Keyplay creates ideal customer profiles by combining data from multiple sources.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Ease of Implementation

Strongly positive
+0.75

Keyplay reviews

We've summarised 31 Keyplay reviews (Keyplay G2 reviews) and summarised the main points below.

Pros of Keyplay
  • Easy to build and adjust scoring models.
  • Excellent customer support and responsiveness.
  • Seamless integration with HubSpot.
  • Effective for identifying and prioritizing target accounts.
  • Provides valuable account-level signals, including hiring, tech stack, and company structure.
  • Helps define Total Addressable Market (TAM).
  • Facilitates custom data enrichment.
  • Straightforward Salesforce integration.
  • Quick implementation and setup.
  • User-friendly interface.
Cons of Keyplay
  • Limited filtering options within the platform.
  • Some inaccuracies in the data, requiring manual review and validation.
  • Occasional false positives in the data.
  • Limited integrations with other tools, though they are actively working on improving this.
  • Not all data is available in-app, some requires CSV download.

Keyplay pricing

The commentary is based on 6 reviews from Keyplay G2 reviews.

Keyplay offers a usage-based plan called "List Builder" for $0 per year with 25 free credits included. Users can buy additional credits as needed. The "Growth" plan is priced at $18,000 per year and allows tracking of up to 75,000 accounts. The "Scale" plan has custom pricing and is designed for larger companies with more complex needs.

Users sentiment

Strongly positive
+1

See the Keyplay pricing page.

  • Keyplay has a free plan.

  • Keyplay has a free trial.

List Builder
Free

25 free credits included. Buy credits as you go (no subscription). Score accounts with AI lookalikes & signals. Access 750+ standard account signals. Save & tag accounts. HubSpot Integration. 1-Way CRM Sync. CSV Exports.

Growth
$18000 per year

Track up to 75,000 accounts (CRM + new). Custom ICP model. Continuously score & enrich all accounts. 2-way CRM sync. Salesforce integration. Add signals from job posts, websites, or technology search.

Scale
Custom

Scale to any CRM volume. Multiple ICP models & markets. AI Analyst. Scale to any number of custom signals. Enrichment API. Full-service account scoring set-up & validation. Dedicated customer success manager.


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Keyplay FAQ

  • What is Keyplay and what does Keyplay do?

    Keyplay helps sales and marketing teams identify and target ideal customer profiles. It enables prospect discovery, prioritization, and engagement tracking, integrating with CRM platforms like Salesforce and HubSpot. Keyplay is user-friendly and particularly suited for small to medium-sized businesses.

  • How does Keyplay integrate with other tools?

    Keyplay integrates with Salesforce and HubSpot CRM, enabling data synchronization and field enrichment. While it has limited integrations with other tools, they are actively working on expanding these connections.

  • What the main competitors of Keyplay?

    Keyplay competes with sales and marketing software like HubSpot Sales Hub, ActiveCampaign, and Salesforce Sales Cloud. These alternatives offer similar features such as CRM integration, prospect identification, and marketing automation. Sprouts.ai and FlashInfo also offer comparable lead generation and customer profiling capabilities.

  • Is Keyplay legit?

    Keyplay appears to be a legitimate software solution. G2 reviews rate it 4.8/5, and users praise its HubSpot integration and customer support. However, some users mention data inaccuracies and limited filtering options. Consider these factors when evaluating Keyplay for your sales and marketing needs.

  • How much does Keyplay cost?

    Keyplay offers a free List Builder plan with limited credits. The Growth plan is priced at $18,000. Custom enrichment fields are available as a paid add-on for the Growth plan, but the pricing is not specified. Contact Keyplay for detailed pricing information and to see if the product is worth it for your needs.

  • Is Keyplay customer service good?

    Keyplay's customer service is highly regarded by users, who describe the support team as responsive, helpful, and dedicated to customer success. Users appreciate the personalized support and proactive communication from their customer success managers. They also highlight the team's willingness to address specific needs and quickly implement new features based on user feedback.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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