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Lob description
Lob is a software platform that automates and personalizes direct mail campaigns for businesses of all sizes. It replaces slow, manual processes with technology, allowing you to create, send, and track physical mailings as easily as email. Lob integrates with your existing tools and offers detailed analytics to measure campaign success. This helps you save time and money while getting the most out of your direct mail efforts.
What companies are using Lob?
Who is Lob best for
Lob is a direct mail automation platform streamlining creation, delivery, and tracking of physical mail. Praised for its seamless integrations with tools like Salesforce and its user-friendly interface, Lob simplifies direct mail campaigns. Some users mention limited envelope customization and occasional production inconsistencies.
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Ideal for small, medium, and enterprise businesses seeking direct mail automation.
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Suitable for businesses across various industries looking to enhance marketing campaigns with personalized direct mail.
Lob features
Supported Lob supports marketing automation integrations through various platforms like Marketo and Iterable. |
Supported Lob automates direct mail campaigns, including creation, printing, delivery, tracking, and analysis. |
Supported Lob offers a personalized letter system with automation and integrations. |
Supported Lob supports analytics and reporting with mail tracking and campaign performance monitoring. |
Supported Lob offers robust API integration for various systems, including CRM and marketing automation tools. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Reliability and Performance
Ease of Implementation
Lob reviews
We've summarised 188 Lob reviews (Lob TrustPilot reviews and Lob G2 reviews) and summarised the main points below.
- Seamless Salesforce integration for automated direct mail campaigns.
- Easy integration with existing workflows, makes sending mail as simple as email.
- Excellent API and web interface for managing mailings.
- Fast and efficient check mailing service with API integration for personalization.
- Excellent customer support, responsive and helpful in resolving issues.
- Limited customization for envelopes, requires top-tier account.
- Templates need improvement.
- Interface could use an update and faster logins.
- Limited product offerings for marketing, beyond postcards, letters, and booklets.
- Occasional production quality issues and inconsistencies.
Lob pricing
The commentary is based on 14 reviews from Lob G2 reviews.
Lob's pricing is generally viewed as reasonable and scalable, with a pay-as-you-go option available. While some users have noted occasional billing errors and potential cost increases with higher usage, many appreciate the transparent and predictable pricing structure.
See the Lob pricing page.
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Lob has a free plan.
Up to 500 Mailings, 10 HTML Templates, 1 webhook. Print & Postage Costs are additional - $0.833/postcard, $0.981/letter, $1.111/check
3 Users, up to 3,000 Mailings, 10 HTML Templates, 3 webhooks. Print & Postage Costs are additional - $0.573/postcard, $0.811/letter, $.961/check
5 Users, up to 6,000 Mailings, 25 HTML Templates, 5 webhooks. Print & Postage Costs are additional - $0.543/postcard, $0.781/letter, $.961/check
20+ Users, Custom Mail Capacity, 50+ HTML Templates, 10+ webhooks. Custom print & postage pricing.
Lob alternatives
PostGrid Print & MailAutomated direct mail: design, print, and send without lifting a finger.Read more
PostGrid Address VerificationInstantly verifies global addresses, ensuring accurate deliveries.Read more
Lob FAQ
Lob is a direct mail automation platform that streamlines direct mail campaigns for businesses. It simplifies creating, sending, and tracking mail, integrating with existing tools and providing analytics for campaign measurement. This modern approach saves businesses time and money while maximizing direct mail impact.
What is Lob and what does Lob do?
Lob is a direct mail automation platform that streamlines direct mail campaigns for businesses. It simplifies creating, sending, and tracking mail, integrating with existing tools and providing analytics for campaign measurement. This modern approach saves businesses time and money while maximizing direct mail impact.
Lob integrates seamlessly with various tools, including CRM and marketing automation platforms like Marketo and Iterable, through its robust API. This allows for streamlined direct mail campaign management within existing workflows.
How does Lob integrate with other tools?
Lob integrates seamlessly with various tools, including CRM and marketing automation platforms like Marketo and Iterable, through its robust API. This allows for streamlined direct mail campaign management within existing workflows.
Alternatives to Lob include Reachdesk, Postalytics, and Sendoso. These competitors offer similar direct mail automation and gifting services, focusing on integrating with existing marketing workflows and providing campaign tracking and analytics. Tremendous focuses more on rewards and incentives.
What the main competitors of Lob?
Alternatives to Lob include Reachdesk, Postalytics, and Sendoso. These competitors offer similar direct mail automation and gifting services, focusing on integrating with existing marketing workflows and providing campaign tracking and analytics. Tremendous focuses more on rewards and incentives.
Yes, Lob is a legitimate platform. It offers reliable direct mail automation with seamless integrations, making mail campaigns as easy as email, according to user reviews. While some users desire more customization options, Lob is known for its user-friendly interface and strong API.
Is Lob legit?
Yes, Lob is a legitimate platform. It offers reliable direct mail automation with seamless integrations, making mail campaigns as easy as email, according to user reviews. While some users desire more customization options, Lob is known for its user-friendly interface and strong API.
Lob's pricing includes a free Developer plan, a Startup plan at $260/month, and a Growth plan at $550/month. The Enterprise plan has custom pricing. Print and postage costs are additional for all plans. Address verification add-ons are also available.
How much does Lob cost?
Lob's pricing includes a free Developer plan, a Startup plan at $260/month, and a Growth plan at $550/month. The Enterprise plan has custom pricing. Print and postage costs are additional for all plans. Address verification add-ons are also available.
Lob's customer service receives positive feedback overall. Users praise the helpfulness and responsiveness of the support team, particularly with complex integrations. However, some users desire more detailed help articles to reduce the need for direct contact with support.
Is Lob customer service good?
Lob's customer service receives positive feedback overall. Users praise the helpfulness and responsiveness of the support team, particularly with complex integrations. However, some users desire more detailed help articles to reduce the need for direct contact with support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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