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Magnolia

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Company health

Employee growth
6% increase in the last year
Web traffic
7% decrease in the last quarter

Ratings

G2
4.2/5
(36)
Glassdoor
4.4/5
(40)

Magnolia description

Magnolia is a digital experience platform (DXP) that helps businesses build websites and other digital experiences. It's known for its flexibility - you can connect it to other software or use it as a standalone content management system (CMS). This makes Magnolia a good fit for companies that want to integrate different systems or need a future-proof solution that can adapt to changing needs. Magnolia emphasizes its collaborative features, allowing marketing and IT teams to work together effectively. While powerful, Magnolia promises a user-friendly experience for both technical and non-technical users.


Who is Magnolia best for

Magnolia is a fit for mid-sized to large enterprises that need a flexible digital experience platform. We find that companies needing to manage multiple websites, require integrations with other systems, and value collaboration between marketing and IT teams will find value in Magnolia. It's also a good choice for those looking to migrate from a legacy CMS.

  • Perfect for mid-sized to large companies seeking a flexible DXP with strong integration capabilities and collaboration between departments.

  • We see that Magnolia shines in industries like media, finance, and transportation, due to its robust content management and multi-brand support.


Magnolia features

Supported

Content Management: Allows to manage content across various channels.

Supported

Integrations: Enables integration with various data sources, applications, and channels.

Supported

Unified Authoring: Provides a unified platform for content creation and management across different sources.

Supported

Pre-built Connectors: Offers pre-built integrations for popular services like e-commerce platforms, marketing tools, and analytics dashboards.

Supported

Open Integration Framework: Allows developers to extend the platform's functionalities.

Supported

API Clients and Webhooks: Enables developers to interact with the platform programmatically.

Supported

Multi-Brand Management: Supports managing content and experiences for different brands, sites, regions, and languages.


Magnolia pricing

The commentary is based on 2 reviews from Magnolia G2 reviews.

We find that Magnolia's pricing can be a concern, especially considering some users find the paid version doesn't offer enough value. Some have mentioned it's not ideal for small businesses due to cost and complexity.

See the Magnolia pricing page.

DX Cloud
Custom

Magnolia's composable DXP, fully managed dedicated infrastructure in the cloud. Totally customizable, totally scalable and totally ready to support your digital future.

DX Core
Custom

Keep total control of the infrastructure and security of your DXP without sacrificing features or composability. Build flexible and fast solutions for demanding multi-channel, multi-language, and multi-site digital experiences.


Magnolia alternatives

  • Logo of Kentico
    Kentico
    Build and manage websites, content, and e-commerce. Flexible and scalable.
    Read more
  • Logo of dotCMS
    dotCMS
    Hybrid CMS empowering content teams and developers to build anything.
    Read more
  • Logo of Storyblok
    Storyblok
    Headless CMS for flexible, omnichannel content management.
    Read more
  • Logo of Expresia
    Expresia
    Unified digital experience platform: content, commerce, and AI personalization.
    Read more
  • Logo of Progress Digital Experience Platform
    Progress Digital Experience Platform
    Build, analyze, and manage engaging digital experiences that grow.
    Read more
  • Logo of Contentful
    Contentful
    Headless CMS for flexible content, across any platform.
    Read more

Magnolia FAQ

  • What is Magnolia and what does Magnolia do?

    Magnolia is a digital experience platform (DXP) that helps businesses create and manage website content, and other digital experiences. We find that it's particularly useful for integrating various systems and adapting to evolving business needs, making it a flexible solution for content management. It's designed to be user-friendly for both technical and non-technical users.

  • How does Magnolia integrate with other tools?

    We find that Magnolia offers robust integration capabilities. It provides pre-built connectors for popular services, an open integration framework for developers, API clients, and webhooks. This allows for seamless connections with various data sources, applications, and channels.

  • What the main competitors of Magnolia?

    We find that Magnolia's main competitors include Kentico, dotCMS, Storyblok, Expresia, Progress Digital Experience Platform, and Contentful. These alternatives offer similar features for content management and digital experience creation.

  • Is Magnolia legit?

    Magnolia is a legitimate and safe digital experience platform (DXP). We find that users rate it highly (4.2/5 on G2 and 4.4/5 on Glassdoor) and appreciate its flexibility and integration capabilities. It's a viable option for businesses needing a robust and adaptable CMS.

  • How much does Magnolia cost?

    Magnolia offers DX Cloud and DX Core, both with custom pricing based on your needs. We recommend contacting them directly for a quote. They don't offer free trials or free plans.

  • Is Magnolia customer service good?

    Based on the reviews, some users appreciate Magnolia's robust features and stability for managing multiple websites and its multi-language support. However, others have expressed concerns about the administrative panel's complexity and occasional incompatibility issues, suggesting there's room for improvement in user experience and support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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