Last updated on
Company health
Ratings
Matomo (Formerly Piwik) description
Matomo is a web analytics platform that helps you understand your website traffic. Unlike some competitors, Matomo emphasizes data privacy and gives you complete control over your data. It offers features like heatmaps, session recordings, and conversion tracking to analyze visitor behavior. Available as a cloud-based service or a self-hosted platform, Matomo caters to various needs and budgets. You can import data from Google Analytics, making it a viable alternative. Matomo is a popular choice globally, trusted by organizations of all sizes, including government agencies and Fortune 500 companies.
Who is Matomo (Formerly Piwik) best for
Matomo is a powerful, privacy-focused web analytics platform perfect for businesses that value data ownership and control. Users love its detailed analytics, open-source nature, and self-hosting options for enhanced security and GDPR compliance. However, some find the setup and maintenance challenging and the interface less intuitive than commercial alternatives. Consider Matomo if data privacy and control are paramount, and you have the technical expertise to manage the platform effectively.
-
Best for small to mid-sized businesses.
-
Ideal for software, marketing, and professional services.
Matomo (Formerly Piwik) features
Supported Matomo supports session recordings to analyze user behavior. |
Supported Matomo supports conversion tracking, including purchases and newsletter sign-ups. |
Supported Matomo supports heatmaps to visualize clicks and scrolls on web pages. |
Supported Matomo can track and display the total number of website visits. |
Supported Matomo prioritizes data privacy with consent management, anonymization, and full data control. |
Matomo (Formerly Piwik) reviews
We've summarised 95 Matomo (Formerly Piwik) reviews (Matomo (Formerly Piwik) TrustPilot reviews and Matomo (Formerly Piwik) G2 reviews) and summarised the main points below.
- Open-source and free, offering full control over data and privacy.
- Self-hosting ensures data security and GDPR compliance.
- Detailed analytics comparable to Google Analytics.
- Offers a range of features including heatmaps, session recordings, and conversion tracking.
- Active community and frequent updates.
- Difficult setup and maintenance, especially for non-technical users.
- Resource intensive, requiring significant server resources.
- UI/UX could be improved for better navigation and usability.
- Limited customization compared to commercial alternatives like Google Analytics.
- Documentation for advanced features and plugin development is lacking.
Matomo (Formerly Piwik) pricing
The commentary is based on 10 reviews from Matomo (Formerly Piwik) G2 reviews and Matomo (Formerly Piwik) TrustPilot reviews.
Matomo offers cloud-hosted and on-premise web analytics solutions. The cloud-hosted option requires contacting sales for pricing, while the self-hosted on-premise version is free and open-source.
See the Matomo (Formerly Piwik) pricing page.
-
Matomo (Formerly Piwik) has a free plan.
-
Matomo (Formerly Piwik) has a free trial.
Matomo (Formerly Piwik) alternatives
Matomo (Formerly Piwik) FAQ
Matomo (formerly Piwik) is a privacy-focused web analytics platform offering a self-hosted or cloud-based solution. It provides features like session recordings, heatmaps, and conversion tracking, giving businesses valuable insights into website traffic and user behavior while maintaining control over their data.
What is Matomo (Formerly Piwik) and what does Matomo (Formerly Piwik) do?
Matomo (formerly Piwik) is a privacy-focused web analytics platform offering a self-hosted or cloud-based solution. It provides features like session recordings, heatmaps, and conversion tracking, giving businesses valuable insights into website traffic and user behavior while maintaining control over their data.
Matomo integrates with other tools through its API and plugins. It allows importing data from Google Analytics and offers integrations for various platforms, including CRM, advertising, and e-commerce systems. This enhances data analysis and marketing campaign effectiveness.
How does Matomo (Formerly Piwik) integrate with other tools?
Matomo integrates with other tools through its API and plugins. It allows importing data from Google Analytics and offers integrations for various platforms, including CRM, advertising, and e-commerce systems. This enhances data analysis and marketing campaign effectiveness.
Matomo competes with other web analytics platforms like Google Analytics, Clicky, and Swetrix. For broader marketing insights, alternatives include Semrush. While AppMetrica focuses on mobile apps, Pro Plus offers similar web analytics capabilities.
What the main competitors of Matomo (Formerly Piwik)?
Matomo competes with other web analytics platforms like Google Analytics, Clicky, and Swetrix. For broader marketing insights, alternatives include Semrush. While AppMetrica focuses on mobile apps, Pro Plus offers similar web analytics capabilities.
Matomo is a safe and legitimate open-source web analytics platform. Users appreciate its data privacy features and control. However, some find the setup and maintenance challenging. It's a viable Google Analytics alternative for those prioritizing data privacy.
Is Matomo (Formerly Piwik) legit?
Matomo is a safe and legitimate open-source web analytics platform. Users appreciate its data privacy features and control. However, some find the setup and maintenance challenging. It's a viable Google Analytics alternative for those prioritizing data privacy.
Matomo is open-source and free to download and host yourself. Matomo Cloud, the hosted version, offers flexible pricing based on monthly visits, starting at $19.
How much does Matomo (Formerly Piwik) cost?
Matomo is open-source and free to download and host yourself. Matomo Cloud, the hosted version, offers flexible pricing based on monthly visits, starting at $19.
Matomo's customer service receives negative feedback. Users report unhelpful responses and difficulty getting support, particularly during the initial setup process. A lack of live chat and reliance on community forums for assistance are also common complaints.
Is Matomo (Formerly Piwik) customer service good?
Matomo's customer service receives negative feedback. Users report unhelpful responses and difficulty getting support, particularly during the initial setup process. A lack of live chat and reliance on community forums for assistance are also common complaints.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.