Logo of mFilterIt

mFilterIt

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Last updated on

Company health

Employee growth
11% increase in the last year
Web traffic
10% decrease in the last quarter

Ratings

G2
4.3/5
(16)
Glassdoor
3.6/5
(56)

mFilterIt description

mFilterIt is an advertising technology company that helps businesses protect and optimize their digital ad campaigns. It offers various tools to ensure ads are seen by real people, appear on appropriate websites, and comply with brand safety guidelines. mFilterIt uses AI and data analysis to detect fraudulent activities, monitor competitor activity, and provide insights for better marketing decisions. Its solutions cater to industries like e-commerce, finance, and gaming.


What companies are using mFilterIt?

HDFC Bank is using mFilterIt
HDFC Bank
airtel is using mFilterIt
airtel
Amity University Online is using mFilterIt
Amity University Online
AMazon is using mFilterIt
AMazon
Zapier is used by HDFC Bank, airtel, Amity University Online, AMazon.

Who is mFilterIt best for

In our experience, mFilterIt is ideal for businesses focused on digital advertising, especially those keen on preventing ad fraud and enhancing brand safety. If you have a sizable ad budget and need detailed analytics, mFilterIt could be a great fit. We've noticed it's particularly effective in industries like e-commerce, finance, and marketing.

  • We think companies with over 100 employees will see the best results with mFilterIt's ad fraud protection and optimization tools.

  • mFilterIt is a great fit for marketing and advertising companies seeking to ensure their digital campaigns are effective and fraud-free.


mFilterIt features

Supported

Programmatic Validation: Mitigates programmatic ad fraud to ensure quality inventory and improve viewability. Optimizes performance for programmatic ad campaigns across OTT platforms.

Supported

Ad Fraud Detection: Monitors and analyzes ad traffic to detect and prevent fraudulent activities, ensuring ad spend efficiency and accurate campaign measurement.

Supported

Full-Funnel Protection: Provides comprehensive ad fraud protection throughout the entire advertising funnel, from initial impressions to conversions.

Supported

Traffic Validation: Validates ad traffic to ensure it comes from legitimate sources, reducing wasted ad spend and improving ROI.

Supported

MFA Website Detection: Helps to identify and block invalid traffic coming from multiple fraudulent apps (MFAs) proactively to reduce ad spend wastage.

Supported

Platform Integrations: mFilterIt's platform integrates with all major ad networks and platforms, enabling comprehensive fraud detection and prevention across various channels.

Supported

Visit-Lead Optimization: Optimizes visit-lead conversions by identifying and eliminating fraudulent leads, improving lead quality and sales efficiency.


mFilterIt alternatives

  • Logo of mediasmart
    mediasmart
    Data-driven ad platform for targeted campaigns across all channels.
    Read more
  • Logo of Yeahmobi
    Yeahmobi
    Mobile ad platform using AI for targeted campaigns and higher revenue.
    Read more
  • Logo of DIGIMARQ
    DIGIMARQ
    AI-powered ads. Web3 engagement. Streamlined campaigns.
    Read more
  • Logo of Vertoz
    Vertoz
    AI-powered ad platform optimizing campaigns across channels for better results.
    Read more
  • Logo of RealVu
    RealVu
    Guarantees viewable ads, boosting impact and minimizing fraud.
    Read more
  • Logo of Smartly.io
    Smartly.io
    Automates social media ads, scales campaigns, boosts ROI.
    Read more

mFilterIt FAQ

  • What is mFilterIt and what does mFilterIt do?

    mFilterIt helps businesses maximize their digital ad campaigns. We find that its AI-powered tools detect ad fraud, ensure brand safety, and optimize ad spend across various platforms, ultimately improving campaign performance and return on investment.

  • How does mFilterIt integrate with other tools?

    mFilterIt integrates with all major ad networks and platforms, providing comprehensive fraud detection and prevention across various channels. This allows for streamlined campaign management and better budget allocation.

  • What the main competitors of mFilterIt?

    We find that mFilterIt's main competitors include mediasmart, Yeahmobi, DIGIMARQ, Vertoz, RealVu, and Smartly.io. These platforms offer similar advertising and campaign optimization solutions, often incorporating AI and fraud detection features.

  • Is mFilterIt legit?

    We find that mFilterIt is a legitimate company specializing in ad fraud detection and brand safety. With generally positive ratings on G2 and Glassdoor, it appears to be a safe choice for businesses concerned about ad fraud. However, keep in mind that user reviews on Glassdoor are somewhat mixed.

  • How much does mFilterIt cost?

    I'm sorry, but mFilterIt's pricing details are not publicly available. You'll need to contact them directly for a personalized quote.

  • Is mFilterIt customer service good?

    We find that mFilterIt's customer service is generally considered exceptional, with users highlighting the team's responsiveness and support in resolving business issues, particularly concerning fraud detection and prevention. While some affiliate partners have reported issues, the overall feedback points to a positive customer service experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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