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Microsoft Marketing

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Company health

Employee growth
3% increase in the last year
Web traffic
11% decrease in the last quarter

Ratings

G2
4.3/5
(169)

Microsoft Marketing description

Microsoft Marketing is a suite of marketing automation and intelligence tools designed to help businesses of all sizes attract, engage, and convert customers. It offers features such as email marketing, lead nurturing, social media management, and analytics to optimize campaigns. Microsoft Marketing helps businesses build meaningful customer relationships and achieve their marketing goals.


Who is Microsoft Marketing best for

Microsoft Marketing is a powerful marketing automation and intelligence suite designed for businesses seeking to improve customer engagement and conversions. Users praise its seamless integration with other Microsoft products and robust automation features. However, some users note the high cost and steep learning curve. It's best suited for businesses with dedicated marketing teams looking to streamline processes and gain valuable insights.

  • Ideal for small to large businesses with dedicated marketing teams.

  • Best fit for Finance, Manufacturing, Real Estate, Media, Software, Professional Services, and Automotive industries.


Microsoft Marketing features

Supported

Microsoft Dynamics 365 Marketing supports automated emails based on triggers or schedules.

Supported

Microsoft Dynamics 365 Marketing supports managing social media channels in one hub.

Supported

Microsoft offers social media analytics and reporting tools through various products like Azure AI and Power BI.

Supported

Microsoft Dynamics 365 Marketing supports automated campaigns based on customer behavior.

Supported

Microsoft Dynamics 365 and Power Automate automate social media tasks.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-1

Ease of Use

Rather positive
+0.63

Reliability and Performance

Rather positive
+0.45

Ease of Implementation

Neutral
-0.2

Microsoft Marketing reviews

We've summarised 169 Microsoft Marketing reviews (Microsoft Marketing G2 reviews) and summarised the main points below.

Pros of Microsoft Marketing
  • Seamless integration with other Microsoft products.
  • Robust marketing automation capabilities, including email and social media.
  • Valuable insights into marketing performance and campaign effectiveness.
  • Helps streamline marketing processes and reduce manual effort.
  • Personalized marketing campaigns and customer journeys.
Cons of Microsoft Marketing
  • High cost, especially for smaller businesses.
  • Steep learning curve for new users.
  • Occasional system slowdowns or performance issues.
  • Limited customization for certain features.
  • Some difficulties with integrations, especially between departments.

Microsoft Marketing pricing

The commentary is based on 24 reviews from Microsoft Marketing G2 reviews.

Microsoft Dynamics 365 Marketing offers robust marketing automation and customer journey orchestration. However, reviews frequently cite the high cost as a major drawback, particularly for small to medium-sized businesses. While enterprise companies may find the pricing justifiable, smaller organizations may find it prohibitive.

Users sentiment

Strongly negative
-1

Microsoft Marketing alternatives

  • Logo of CS CRM
    CS CRM
    Manage customer data, automate tasks, and boost sales.
    Read more
  • Logo of Dynamics 365 Marketing
    Dynamics 365 Marketing
    Automate marketing, nurture leads, and personalize customer journeys.
    Read more
  • Logo of Apteco Orbit
    Apteco Orbit
    Understand customers, target campaigns, and improve marketing results.
    Read more
  • Logo of Force24
    Force24
    UK marketing automation: personalized emails, lead nurturing, data insights.
    Read more
  • Logo of Freshmarketer
    Freshmarketer
    Marketing automation and analytics for smarter campaigns.
    Read more
  • Logo of SimplyCast 360
    SimplyCast 360
    One platform. Every marketing tool. Automated campaigns.
    Read more

Microsoft Marketing FAQ

  • What is Microsoft Marketing and what does Microsoft Marketing do?

    Microsoft Marketing is a marketing automation and intelligence suite designed to help businesses attract, engage, and convert customers. It offers features like email marketing, lead nurturing, social media management, and analytics. It seamlessly integrates with other Microsoft products and provides valuable marketing insights. However, some users find it expensive and complex to learn.

  • How does Microsoft Marketing integrate with other tools?

    Microsoft Marketing integrates seamlessly with other Microsoft products, including Dynamics 365 and Power Automate, to streamline marketing automation and enhance overall productivity. It also supports integrations with various social media platforms.

  • What the main competitors of Microsoft Marketing?

    Top alternatives to Microsoft Marketing include icomm, Oracle Fusion Data Intelligence, and Microsoft Power Platform. Other options businesses may consider are AWS Analytics and Microsoft 365 E5 Compliance. These platforms offer similar marketing automation and data analysis capabilities.

  • Is Microsoft Marketing legit?

    Microsoft Marketing is a legitimate marketing suite offered by Microsoft. It integrates well with other Microsoft products and offers robust automation features. However, some users find it expensive and complex to learn.

  • How much does Microsoft Marketing cost?

    I cannot find pricing information for Microsoft Marketing. Contact Microsoft sales for product pricing details or explore alternatives to evaluate whether the product is worth it.

  • Is Microsoft Marketing customer service good?

    Customer reviews on Dynamics 365 Marketing's customer service are mixed. While some users praise the helpful and responsive support, others express frustration with long wait times. Most reviews focus on the software's features, such as personalized campaigns and marketing automation.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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