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mParticle description
mParticle is a customer data platform (CDP) that helps businesses understand and use their customer data. It offers a range of features including data collection, identity resolution, customer segmentation, and data activation. mParticle allows you to create a single view of your customers, personalize their experiences, and measure the effectiveness of your marketing campaigns. It's suitable for mid-sized to enterprise-level companies who want a comprehensive platform to manage their customer data.
What companies are using mParticle?
Who is mParticle best for
mParticle is a robust customer data platform (CDP) empowering businesses to centralize, comprehend, and activate customer data. Its intuitive interface simplifies event management and offers extensive integrations. Users praise its real-time audience building and flexible data flows. However, some find the documentation lacking and the pricing high. It's ideal for mid-sized to large companies aiming to personalize customer experiences and optimize marketing campaigns.
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Best fit for mid-size to enterprise-level businesses.
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Ideal for multi-channel consumer brands.
mParticle features
Supported mParticle unifies customer data, enabling personalized interactions and real-time engagement. |
Supported mParticle supports customer segmentation based on various criteria, enabling targeted marketing campaigns. |
Supported mParticle offers real-time data access through Live Stream and real-time audiences. |
Supported mParticle creates a unified customer profile, consolidating information for personalized messaging and targeted campaigns. |
Supported mParticle automates data collection, categorization, and analysis, supporting data intelligence. |
Supported mParticle supports personalized customer journeys using its Journeys toolset, enabling multi-stage, cross-channel experiences. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
mParticle reviews
We've summarised 42 mParticle reviews (mParticle G2 reviews) and summarised the main points below.
- Intuitive user interface and easy event management.
- Extensive out-of-the-box data connectors and integrations.
- Excellent and responsive customer support.
- Real-time audience building and targeted campaign activation.
- Flexible data flows adaptable to various business needs.
- Limited ability to manage stored data within the platform.
- Lack of detailed documentation and best practices, making setup and troubleshooting difficult.
- Limited UI customization options.
- High pricing, especially for startups and small businesses.
- Adding segments not based on behavioral data is difficult, requiring API use.
mParticle pricing
The commentary is based on 4 reviews from mParticle G2 reviews.
mParticle's pricing is generally considered high, especially for startups and small businesses. While enterprise users find value, the cost and scaling model may be prohibitive for some, leading them to explore alternatives.
Users sentiment
See the mParticle pricing page.
mParticle alternatives
mparticle vs SegmentCollect, clean, and activate customer data for powerful personalization.Read more
mParticle FAQ
mParticle is a customer data platform (CDP) that helps businesses consolidate and activate their customer data. It offers tools for data collection, identity resolution, segmentation, and activation to personalize customer experiences and measure marketing effectiveness. mParticle is ideal for mid-sized to enterprise businesses.
What is mParticle and what does mParticle do?
mParticle is a customer data platform (CDP) that helps businesses consolidate and activate their customer data. It offers tools for data collection, identity resolution, segmentation, and activation to personalize customer experiences and measure marketing effectiveness. mParticle is ideal for mid-sized to enterprise businesses.
mParticle offers extensive pre-built integrations with popular marketing and analytics tools. This allows for seamless data flow between systems, enabling efficient data activation and analysis. It connects with platforms like Facebook, Google Ads, and various CRMs.
How does mParticle integrate with other tools?
mParticle offers extensive pre-built integrations with popular marketing and analytics tools. This allows for seamless data flow between systems, enabling efficient data activation and analysis. It connects with platforms like Facebook, Google Ads, and various CRMs.
Top alternatives to mParticle include Segment, Tealium Customer Data Hub, and Customer Link. These CDPs offer similar features for data collection, segmentation, and activation, catering to businesses seeking robust customer data management solutions.
What the main competitors of mParticle?
Top alternatives to mParticle include Segment, Tealium Customer Data Hub, and Customer Link. These CDPs offer similar features for data collection, segmentation, and activation, catering to businesses seeking robust customer data management solutions.
Yes, mParticle is a legitimate customer data platform. It offers robust features like real-time data access and customer segmentation. While the pricing might be high for some, users generally praise its intuitive interface and excellent customer support.
Is mParticle legit?
Yes, mParticle is a legitimate customer data platform. It offers robust features like real-time data access and customer segmentation. While the pricing might be high for some, users generally praise its intuitive interface and excellent customer support.
mParticle does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and data volume.
How much does mParticle cost?
mParticle does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and data volume.
Based on the reviews, mParticle's customer support receives overwhelmingly positive feedback. Users consistently praise the support team's responsiveness, helpfulness, and proactive approach to problem-solving. They are seen as a valuable asset, providing guidance and expertise throughout the implementation process and beyond.
Is mParticle customer service good?
Based on the reviews, mParticle's customer support receives overwhelmingly positive feedback. Users consistently praise the support team's responsiveness, helpfulness, and proactive approach to problem-solving. They are seen as a valuable asset, providing guidance and expertise throughout the implementation process and beyond.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.