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Nosto

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Company health

Employee growth
9% decrease in the last year
Web traffic
10% decrease in the last quarter
Financing
February 2024 - $65M

Ratings

G2
4.6/5
(234)
Glassdoor
4.0/5
(60)

Nosto description

Nosto is an AI-powered platform that helps online businesses create personalized shopping experiences for their customers. It offers tools for A/B testing, product recommendations, personalized content, and more. This helps businesses optimize their websites and marketing campaigns to increase sales and customer satisfaction. Nosto is used by leading brands worldwide and is designed to be easy to use, without requiring extensive technical expertise.


What companies are using Nosto?

FIGS is using Nosto
FIGS
FLight Centre is using Nosto
FLight Centre
Flight Centre is using Nosto
Flight Centre
Zapier is used by FIGS, FLight Centre, Flight Centre.

Who is Nosto best for

Nosto is an AI-powered personalization platform that helps online businesses boost sales and customer satisfaction. Users praise its dynamic bundling and personalized experiences, while some find the backend clunky and API access limited. Nosto is best for businesses seeking data-driven personalization without extensive technical expertise.

  • Best fit for small, mid-sized, and enterprise businesses.

  • Ideal for e-commerce, retail, consumer goods, and marketing companies.


Nosto features

Supported

Nosto supports multivariate testing for website optimization.

Supported

Nosto personalizes website content based on user data and behavior.

Supported

Nosto offers personalized product recommendations based on individual user behavior and preferences.

Supported

Nosto supports A/B testing and optimization to improve conversion rates.

Supported

Nosto uses visitor data like browsing history and purchases to personalize the customer experience.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Reliability and Performance

Rather negative
-0.33

Nosto reviews

We've summarised 213 Nosto reviews (Nosto G2 reviews) and summarised the main points below.

Pros of Nosto
  • Dynamic Bundling feature boosts interest in lesser-known products.
  • Excellent customer support and success managers.
  • Data-driven personalization creates engaging customer experiences.
  • Easy configuration and customization.
  • Increases visibility of product categories and improves user-friendliness.
Cons of Nosto
  • Difficult to understand the platform without proper support.
  • Backend can be clunky.
  • Limited API access to data.
  • Slow customer support responses.
  • Some merchandising features can be glitchy.

Nosto alternatives

  • Logo of Tagalys
    Tagalys
    Boost e-commerce sales with automated product sorting and recommendations.
    Read more
  • Logo of Constructor
    Constructor
    AI search that boosts e-commerce sales with personalized results.
    Read more
  • Logo of Luigi's Box
    Luigi's Box
    AI-powered search, helping e-commerce sell more with ease.
    Read more
  • Logo of Klevu
    Klevu
    AI search for ecommerce, boosting sales with smart discovery.
    Read more
  • Logo of Crossing Minds
    Crossing Minds
    AI-powered recommendations boost sales while protecting privacy.
    Read more
  • Logo of Searchspring
    Searchspring
    Better search, merchandising, and recommendations for bigger sales.
    Read more

Nosto FAQ

  • What is Nosto and what does Nosto do?

    Nosto is an AI-powered personalization platform for e-commerce. It delivers personalized product recommendations, content, and user experiences to boost sales and customer satisfaction. Nosto is known for its easy setup and data-driven approach to optimization.

  • How does Nosto integrate with other tools?

    Nosto integrates with major eCommerce platforms like Shopify, Magento, and Salesforce Commerce Cloud. It also connects with other marketing tools, enabling data sharing and streamlined campaign management for personalized product recommendations and targeted content delivery.

  • What the main competitors of Nosto?

    Nosto competes with Bloomreach, Insider, and Hello Retail in the personalized ecommerce space. Other alternatives include Mailchimp, Sendlane, and Storyly, which offer broader marketing and content creation features.

  • Is Nosto legit?

    Yes, Nosto is a legitimate AI-powered personalization platform. It's used by leading brands and offers features like personalized product recommendations and A/B testing to optimize website conversions and enhance customer experiences. While the platform's backend can be clunky and support slow, many users praise its customization and data-driven personalization.

  • How much does Nosto cost?

    No pricing information is available for Nosto. Contact Nosto directly for product pricing, and to determine if it's worth the investment for your business.

  • Is Nosto customer service good?

    Nosto's customer service receives mixed reviews. While many users praise the helpfulness and responsiveness of their customer success managers, others have experienced slow support responses and difficulty navigating the platform initially. Dedicated support and readily available resources like training and webinars are appreciated.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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