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Numerator Insights description
Numerator Insights is a market research platform that provides a deep understanding of consumer buying behavior. It uses data from a massive consumer panel, Numerator OmniPanel, tracking over a million households and their purchases across online and physical stores. This data fuels over 35 customizable reports, revealing shopping trends, brand loyalty, and the effectiveness of promotions. Numerator Insights is used by many leading manufacturers and retailers for a comprehensive view of consumer actions influencing their market.
Who is Numerator Insights best for
Numerator Insights offers market research through a massive consumer panel, tracking millions of households and their purchases. Users praise the easy-to-use interface, clear visualizations, and comprehensive data across various retailers. However, some find tracking trends over time challenging and note limitations with item-level data and cost. Ideal for brand managers and product managers seeking a deep understanding of consumer behavior.
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Best for medium to large businesses (100+ employees).
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Ideal for consumer goods and retail companies.
Numerator Insights features
Supported Numerator offers daily updated data and omnichannel insights for timely decisions. |
Supported Numerator Insights leverages consumer data analytics to improve products and services, aligning offerings with consumer expectations. |
Supported Numerator Insights supports sales intelligence by analyzing market trends and buyer behavior. |
Numerator Insights reviews
We've summarised 38 Numerator Insights reviews (Numerator Insights G2 reviews) and summarised the main points below.
- Easy-to-use interface and data export capabilities.
- Clear and comprehensible data visualizations.
- Quick access to key panel KPIs and granular demographic views.
- Comprehensive data across various retailers and channels, including e-commerce.
- Valuable insights into consumer behavior, leakage, and brand loyalty.
- Difficult to track trends over time, often requiring multiple reports.
- Limited item-level data, though improvements are being made.
- Small sample sizes for niche brands or specific retailer filters.
- Costly add-ons and high pricing, especially for additional reports or categories.
- Occasional issues with product mislabeling or non-categorization
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Numerator Insights FAQ
Numerator Insights is a market research platform providing consumer behavior insights. It uses purchase data from a large consumer panel, offering over 35 customizable reports on shopping trends and brand loyalty. This helps manufacturers and retailers understand consumer actions and market influences.
What is Numerator Insights and what does Numerator Insights do?
Numerator Insights is a market research platform providing consumer behavior insights. It uses purchase data from a large consumer panel, offering over 35 customizable reports on shopping trends and brand loyalty. This helps manufacturers and retailers understand consumer actions and market influences.
Numerator Insights integrates with existing business intelligence and data visualization tools. This allows seamless data sharing and comprehensive analysis by combining Numerator's consumer insights with other data sources. This integration enhances the platform's ability to provide a holistic view of market dynamics.
How does Numerator Insights integrate with other tools?
Numerator Insights integrates with existing business intelligence and data visualization tools. This allows seamless data sharing and comprehensive analysis by combining Numerator's consumer insights with other data sources. This integration enhances the platform's ability to provide a holistic view of market dynamics.
Numerator Insights' main competitors include GWI, offering similar consumer insights but with broader global coverage, and Native AI, which focuses on AI-driven analysis of customer data from various sources. Other alternatives, though not direct competitors, offer specialized features like Skynamo for field sales or Pando for logistics.
What the main competitors of Numerator Insights?
Numerator Insights' main competitors include GWI, offering similar consumer insights but with broader global coverage, and Native AI, which focuses on AI-driven analysis of customer data from various sources. Other alternatives, though not direct competitors, offer specialized features like Skynamo for field sales or Pando for logistics.
Yes, Numerator Insights is a legitimate market research platform. It's known for its comprehensive data, real-time insights, and user-friendly interface, though some users mention high pricing and limitations with trend tracking. Numerator Insights is safe and used by many leading manufacturers and retailers.
Is Numerator Insights legit?
Yes, Numerator Insights is a legitimate market research platform. It's known for its comprehensive data, real-time insights, and user-friendly interface, though some users mention high pricing and limitations with trend tracking. Numerator Insights is safe and used by many leading manufacturers and retailers.
Numerator Insights doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if the product is worth it for you.
How much does Numerator Insights cost?
Numerator Insights doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if the product is worth it for you.
Numerator Insights' customer service receives positive feedback. Users highlight the responsiveness of the support team and consultants, praising their helpfulness and guidance with the platform. They appreciate the personalized assistance, making the tool easy to use and implement.
Is Numerator Insights customer service good?
Numerator Insights' customer service receives positive feedback. Users highlight the responsiveness of the support team and consultants, praising their helpfulness and guidance with the platform. They appreciate the personalized assistance, making the tool easy to use and implement.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.