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Optimizely One description
Optimizely One is a comprehensive digital experience platform designed for marketing teams at mid-to-large companies. It offers a suite of integrated tools for content creation and management, A/B testing and personalization, and e-commerce optimization. It aims to streamline marketing efforts from planning to analysis, helping teams deliver better customer experiences and improve business results. Optimizely emphasizes data-driven decision making and aims to provide marketers with a user-friendly interface.
Who is Optimizely One best for
Optimizely One is a comprehensive digital experience platform for marketing teams at mid-to-large companies. It offers integrated tools for content creation, A/B testing, personalization, and e-commerce optimization. Users love its all-in-one platform and robust A/B testing but dislike the high cost and steep learning curve. Optimizely One helps improve website KPIs and understand customer behavior by streamlining marketing efforts from planning to analysis.
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Best for medium businesses (101-1000 employees) and a good fit for large enterprises (1001+).
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Particularly well-suited for E-commerce, Software/IT/Telecommunications, and Marketing/Advertising.
Optimizely One features
Supported Optimizely One supports content ideation and creation using AI for various marketing materials. |
Supported Optimizely One supports multivariate testing for finding the most effective website element combinations. |
Supported Optimizely One offers a centralized platform to create, manage, and distribute content. |
Supported Optimizely One supports A/B testing and analytics for campaign optimization. |
Supported Optimizely One supports brand asset management with a centralized platform for storing, organizing, and managing assets. |
Supported Optimizely offers real-time personalization through features like Personalization and Real-Time Segmentation. |
Optimizely One reviews
We've summarised 52 Optimizely One reviews (Optimizely One G2 reviews) and summarised the main points below.
- Comprehensive all-in-one platform for content creation, management, and optimization.
- Robust A/B testing and personalization capabilities.
- Flexible deployment options (cloud, hybrid).
- Excellent customer support, responsive and knowledgeable.
- Effective for improving website KPIs and understanding customer behavior.
- High cost compared to similar platforms with similar functionality.
- Steep learning curve, especially for users new to such platforms.
- UI/UX needs improvement, particularly the dashboard and visualizations.
- Limited customization for certain features.
- Documentation can be lacking or outdated.
Optimizely One pricing
The commentary is based on 5 reviews from Optimizely One G2 reviews.
Optimizely One does not publicly list pricing information. To get pricing details, you must request a quote through their sales team.
See the Optimizely One pricing page.
Optimizely One alternatives
VWO Conversion Optimization PlatformIncrease website conversions through testing, insights, and personalization.Read more
Optimizely One FAQ
Optimizely One is a digital experience platform for marketing teams at mid-to-large companies. It offers integrated tools for content creation, A/B testing, personalization, and e-commerce optimization, streamlining marketing efforts and improving customer experiences. It emphasizes data-driven decisions.
What is Optimizely One and what does Optimizely One do?
Optimizely One is a digital experience platform for marketing teams at mid-to-large companies. It offers integrated tools for content creation, A/B testing, personalization, and e-commerce optimization, streamlining marketing efforts and improving customer experiences. It emphasizes data-driven decisions.
Optimizely One integrates with popular marketing tools and offers flexible deployment options (cloud, hybrid). It supports content ideation and creation using AI for various marketing materials and provides a centralized platform to create, manage, and distribute content.
How does Optimizely One integrate with other tools?
Optimizely One integrates with popular marketing tools and offers flexible deployment options (cloud, hybrid). It supports content ideation and creation using AI for various marketing materials and provides a centralized platform to create, manage, and distribute content.
Top alternatives to Optimizely One include VWO Conversion Optimization Platform, Statsig, and Convert Experiences. These platforms offer similar A/B testing, personalization, and analytics capabilities, often at a more competitive price point. Some users also consider Content Management Systems like Optimizely CMS as alternatives.
What the main competitors of Optimizely One?
Top alternatives to Optimizely One include VWO Conversion Optimization Platform, Statsig, and Convert Experiences. These platforms offer similar A/B testing, personalization, and analytics capabilities, often at a more competitive price point. Some users also consider Content Management Systems like Optimizely CMS as alternatives.
Yes, Optimizely One is a legitimate digital experience platform. It's known for its comprehensive features, including A/B testing and personalization. However, some users find it expensive and complex to learn, so consider these factors when evaluating its suitability for your needs.
Is Optimizely One legit?
Yes, Optimizely One is a legitimate digital experience platform. It's known for its comprehensive features, including A/B testing and personalization. However, some users find it expensive and complex to learn, so consider these factors when evaluating its suitability for your needs.
Optimizely One does not publicly disclose pricing. Contact Optimizely for custom product pricing details. Is Optimizely worth it? This depends on your business needs and budget.
How much does Optimizely One cost?
Optimizely One does not publicly disclose pricing. Contact Optimizely for custom product pricing details. Is Optimizely worth it? This depends on your business needs and budget.
Customer reviews on Optimizely One's support are mixed. While some users describe the customer service as "fantastic," "prompt," and readily available, others report long wait times and unhelpful responses. Several reviews mention a steep learning curve, suggesting the need for better onboarding and documentation.
Is Optimizely One customer service good?
Customer reviews on Optimizely One's support are mixed. While some users describe the customer service as "fantastic," "prompt," and readily available, others report long wait times and unhelpful responses. Several reviews mention a steep learning curve, suggesting the need for better onboarding and documentation.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.