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OptinMonster

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Company health

Employee growth
17% decrease in the last year
Web traffic
11% decrease in the last quarter

Ratings

G2
4.3/5
(98)
Capterra
4.2/5
(71)
TrustPilot
4.3/5
(80)

OptinMonster description

OptinMonster is a tool that helps you turn website visitors into email subscribers and customers. It lets you create eye-catching pop-ups, slide-ins, and floating bars with special offers and calls to action. You can customize these based on user behavior, like when they're about to leave your site. OptinMonster integrates with popular email marketing and website platforms, making it easy to connect with leads. They offer a variety of templates and easy customization, so you don't need coding skills.


Who is OptinMonster best for

OptinMonster helps businesses convert website visitors into subscribers and customers with engaging pop-ups and targeted messaging. Users praise its lead generation effectiveness and seamless integrations, while some find the pricing and UI challenging. Perfect for businesses aiming to boost online conversions and grow their email list.

  • Best for small, medium, and large businesses focused on lead generation.

  • Ideal for e-commerce, marketing, and other industries focused on online conversions.


OptinMonster features

Supported

OptinMonster supports onsite retargeting with personalized exit-intent popups.

Supported

OptinMonster supports creating SMS opt-in forms within popups and landing pages.

Supported

OptinMonster allows creating various pop-ups, including lightbox popups, using a drag-and-drop builder.

Supported

OptinMonster allows dynamic popups and messages based on customer segments, behavior, and preferences.

Supported

OptinMonster allows creating and configuring various popups for lead capture and targeted messaging.

Supported

OptinMonster enables the creation of various popups for lead capture and targeted messaging.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.2

Customer Service

Rather positive
+0.58

Ease of Use

Strongly positive
+0.71

Reliability and Performance

Strongly positive
+0.75

Ease of Implementation

Neutral
+0.14

OptinMonster reviews

We've summarised 247 OptinMonster reviews (OptinMonster GetApp reviews, OptinMonster TrustPilot reviews, OptinMonster Capterra reviews and OptinMonster G2 reviews) and summarised the main points below.

Pros of OptinMonster
  • Excellent and responsive customer support, often providing personalized assistance.
  • Easy campaign replication and user-friendly interface for basic features.
  • Versatile platform with customizable campaigns for various data capture needs.
  • Seamless integration with email marketing and website platforms like WordPress.
  • Effective lead generation and increased email subscribers/conversions.
Cons of OptinMonster
  • Automatic plan upgrades and unexpected charges contradict "no charge" assurances.
  • Aggressive pricing increases and service suspensions for reaching limits.
  • Limited form fields (fullname, email, phone) without custom coding.
  • Forms blocked by some browsers (Brave, Tor).
  • UI/visual editor can be unintuitive and difficult to navigate.

OptinMonster pricing

The commentary is based on 35 reviews from OptinMonster Capterra reviews, OptinMonster G2 reviews, OptinMonster GetApp reviews and OptinMonster TrustPilot reviews.

All plans include unlimited campaigns and subscribers. OptinMonster's pageview is registered anytime a visitor sees an OptinMonster campaign. If a user exceeds their plan's pageview limit, they are automatically upgraded to the next tier when available. A 14-day money-back guarantee is offered.

Users sentiment

Strongly positive
+1

See the OptinMonster pricing page.

Basic
$7 per site/month

Essential tools to get more subscribers and leads from your existing traffic. Includes Lightbox Popups, Floating Bars, Inline Forms, Scroll Boxes, Fullscreen Overlays, 700+ designed templates, AI Popups, basic analytics, and standard customer support.

Plus
$19 per site/month

Includes all Basic plan features, plus A/B testing, device targeting, content locking, Yes/No forms, full analytics reporting, advanced targeting rules, and more marketing integrations. Can be used on 2 sites.

Pro
$29 per site/month

Includes all Plus plan features, plus Exit Intent Technology, mobile-specific campaigns, countdown timers, revenue attribution, pro targeting rules, pro integrations like HubSpot, Klaviyo, Google Analytics, Zapier, and Webhooks, campaign scheduling, sub-accounts, priority customer support, and optional addons.

Growth
$49 per site/month

Includes all Pro plan features, plus Growth targeting rules like Geolocation Targeting, OnSite Retargeting, eCommerce targeting, coupon wheel campaigns, success scripts, unlimited sub-accounts, premium customer support, and optional addons.


OptinMonster alternatives

  • Logo of funnelKit GO
    funnelKit GO
    Build high-converting sales funnels and landing pages on WordPress.
    Read more
  • Logo of Optinly
    Optinly
    Website popups made easy, grow your audience, free plan available.
    Read more
  • Logo of ConvertBox
    ConvertBox
    Website pop-ups and forms that convert visitors into leads.
    Read more
  • Logo of Hello Bar
    Hello Bar
    Grows email lists and boosts conversions with website pop-ups.
    Read more
  • Logo of Claspo
    Claspo
    Boost conversions with targeted website pop-ups and analytics.
    Read more
  • Logo of POPUPSMART
    POPUPSMART
    Easy website popups for list growth, promotions, and more.
    Read more

OptinMonster FAQ

  • What is OptinMonster and what does OptinMonster do?

    OptinMonster is a lead generation software that helps businesses convert website visitors into subscribers and customers. It uses pop-ups, slide-ins, and floating bars to capture leads and offers targeted messaging and A/B testing for optimized campaigns. OptinMonster integrates with various email marketing platforms for streamlined workflows.

  • How does OptinMonster integrate with other tools?

    OptinMonster integrates with popular email marketing platforms and website platforms like WordPress. This allows for seamless connection with leads and streamlined marketing efforts. It offers a variety of integrations to enhance its functionality and connect with other tools in your marketing technology stack.

  • What the main competitors of OptinMonster?

    Alternatives to OptinMonster include Privy, OptiMonk, Sumo, and ConvertFlow. These platforms offer similar lead generation and conversion optimization tools, such as pop-up builders, A/B testing, and email marketing integrations.

  • Is OptinMonster legit?

    Yes, OptinMonster is a legitimate software solution for lead generation and conversion rate optimization. It's known for its user-friendly interface, versatile features, and various integrations. However, some users have reported aggressive pricing and occasional technical issues.

  • How much does OptinMonster cost?

    OptinMonster's pricing starts at $7/month for the Basic plan, $19/month for Plus, $29/month for Pro, and $49/month for Growth. Each plan offers increasing pageviews, features, and website usage limits. Is OptinMonster worth it for the product pricing? It depends on your business needs and budget.

  • Is OptinMonster customer service good?

    OptinMonster's customer service receives positive feedback. Users praise the helpful and responsive support team for their quick replies and willingness to go the extra mile, even editing campaigns or creating video tutorials. However, some have experienced delays.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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