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Placester

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Company health

Employee growth
21% decrease in the last year
Web traffic
67% increase in the last quarter
Financing
December 2016 - $109M

Ratings

G2
3.5/5
(84)
Glassdoor
2.8/5
(72)

Placester description

Placester is a real estate marketing platform for agents, teams, and brokers in the US. It offers a website builder with MLS integration, CRM, email marketing, live chat, and agent management tools. Placester stands out with its user-friendly, no-code website builder and a variety of marketing features. It allows real estate professionals to create a website, manage leads, and automate their marketing, all from one place.


Who is Placester best for

Placester offers an all-in-one real estate marketing platform for agents, teams, and brokers. Users appreciate the user-friendly website builder, MLS integration, and variety of marketing tools. However, some have noted issues with customer support responsiveness and unexpected price increases. Placester is best for small to medium-sized real estate businesses in the US seeking a centralized platform to manage their online presence and marketing efforts.

  • Best for small to medium-sized real estate businesses.

  • Ideal for real estate agents, teams, and brokers in the US.


Placester features

Supported

Placester offers a website builder with customizable templates and no coding required.

Supported

Placester supports sending mass emails to client databases via its built-in email marketing features.

Supported

Placester offers a built-in CRM with lead management and marketing automation.

Supported

Placester supports IDX integration, including multi-MLS support.

Supported

Placester offers customizable lead capture forms integrated with its CRM.

Supported

Placester offers lead tracking through its CRM, including activity tracking and automated email marketing.


Placester reviews

We've summarised 84 Placester reviews (Placester G2 reviews) and summarised the main points below.

Pros of Placester
  • User-friendly interface for website creation and management.
  • Variety of marketing tools available in one platform.
  • Seamless MLS integration for property searches.
  • Cost-effective solution for basic website needs.
  • Responsive and helpful customer support (when available).
Cons of Placester
  • Lack of responsiveness from customer support, often requiring multiple attempts to resolve issues.
  • Unexpected price increases and difficulty obtaining refunds.
  • Automatic renewals without notification, leading to unexpected charges.
  • Limited lead generation features, such as lack of required phone numbers for sign-ups.
  • Limited customization options, especially for branding and design elements.

Placester pricing

The commentary is based on 11 reviews from Placester G2 reviews.

Placester's pricing is a point of contention. While some users found the initial price appealing, unexpected increases and a strict no-refund policy have caused frustration. Others are satisfied with the cost relative to the features offered. Potential users should carefully review the terms and conditions.

Users sentiment

Strongly negative
-1

See the Placester pricing page.

  • Placester has a free plan.

  • Placester has a free trial.

Agent Essential
$278

For new Agents starting their journey, seeking a real estate platform that’s both straightforward and impactful. Codeless Website Builder: 25 Pages & Posts. Basic Modules: About, Blog, Certificates, Contact, Listings, Quick Search, Testimonials, Text, Widgets. 100 Emails/month. Simple CRM. Lead Capture & Growth: Lead Capture Popups & Forms. Marketing & Customization: Control over Branding, Basic SEO Settings. MLS & IDX Integration: Single MLS integration. Additional charge of $25 per month.

Agent Plus
$758

Everything in Agent Essential, and: Codeless Website Builder: 75 Pages & Posts. Advanced Modules: Call to Action, Custom Content, Featured Areas, Logo Wall, Mortgage Calculator, Open Houses, Video. 500 Emails/month. CRM with Lead Activity and Saved Searches. Lead Capture & Growth: Custom Landing Pages, Website Banners, Social Sign Up & Login for Leads. Marketing & Customization: Accessibility Widget, Videos in the Hero Header. MLS & IDX Integration: Unlimited MLS integrations. Additional charge of $25 per month, per IDX. Custom Listings. Open Houses Module.

Agent Premier
$1,238

Everything in Agent Plus, and: Codeless Website Builder: 125 Pages & Posts. Premium Modules: Accordion, Custom Code, Gallery, Icons, Social Feed. 2,500 Emails/month. Live Chat with Mobile App. Lead Capture & Growth: Advanced Lead Capture Forms & Triggers. Marketing & Customization: Third-party Integrations, Advanced SEO Settings, Custom JS, Zapier. MLS & IDX Integration: Landing Pages driven by MLS Data, Advanced Listing Filters.

Premier + Content
Custom

Everything in Agent Premier: All-in-one platform. Lead Capture & Growth. Marketing & Customization. MLS & IDX Integration. Additional charge of $25 per month, per IDX. Custom Content included: 2 Custom Blog Posts Per Month. Get a tailored content calendar and two custom blog posts monthly, crafted to engage your audience. Listings can be incorporated, and all content is editable to fit your brand. 5 Hours of Assistant’s Help. Five hours with a dedicated human assistant, ensuring that revisions bring your content to perfection.

Team
$2,390

Everything in Agent Premier, and: All-in-one platform. Codeless Website Builder: 250 Pages & Posts. Agent Manager Software. CRM & Email: 5,000 Emails/month. Live Chat with Mobile App. For your Agents: 10 Agent Seats Included, Subscription: Agent Essential. Exclusive Features: Website Components for Agents & Offices, Unlimited Free Seats for Admins or Marketing Team, Automatic MLS Inheritance to all the Agents.

Broker Standard
$3,830

Everything in Team, and: All-in-one platform. Codeless Website Builder: 500 Pages & Posts. 10,000 Emails/month. For your Agents: 25 Agent Seats Included, Subscription: Agent Plus. Exclusive Features: Automatic Lead Routing.

Broker Plus
$5,750

Everything in Broker Standard, and: All-in-one platform. Codeless Website Builder: 1,000 Pages & Posts. 25,000 Emails/month. For your Agents: 100 Agent Seats Included, Subscription: Agent Premier. Exclusive Features: Free Space to Share Files with Agents, Website Duplicator.

Enterprise
Custom

A solution tailored for the biggest brokers in the country! Schedule a demo meeting with our Sales Team to see how we can help you with your business. 250 Agent Seats Included. Personal Account Manager. All Premium Placester features available for your business and your Agents


Placester alternatives

  • Logo of AgentFire
    AgentFire
    Real estate websites that win clients, easy setup, and expert support.
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  • Logo of Lofty
    Lofty
    Manage real estate clients, marketing, and websites all in one place.
    Read more
  • Logo of kvCORE
    kvCORE
    AI-powered real estate CRM, websites, and automation for more deals.
    Read more
  • Logo of BoomTown
    BoomTown
    Real estate platform uniting lead generation, CRM, and marketing tools.
    Read more
  • Logo of Luxury Presence
    Luxury Presence
    Websites, marketing, and sales tools for luxury real estate.
    Read more
  • Logo of Fello
    Fello
    Reactivates past clients, generating seller leads for real estate.
    Read more

Placester FAQ

  • What is Placester and what does Placester do?

    Placester is a US-based real estate marketing platform for agents, teams, and brokers. It offers website building, CRM, email marketing, and agent management tools, all within a user-friendly interface. Placester simplifies real estate marketing, allowing professionals to manage their online presence, leads, and campaigns effectively.

  • How does Placester integrate with other tools?

    Placester integrates with MLS databases for property listings and offers a built-in CRM, email marketing, and live chat. It focuses on providing an all-in-one platform for real estate professionals to manage their marketing and client interactions.

  • What the main competitors of Placester?

    Alternatives to Placester include SellDo, Lofty, and TenantCloud. SellDo offers CRM, marketing, and inventory management. Lofty provides CRM, marketing automation, and lead generation. TenantCloud focuses on property management tools for landlords. Consider these alternatives based on your specific real estate needs.

  • Is Placester legit?

    Placester is a legitimate real estate marketing platform. User reviews highlight its user-friendly interface and integrated tools. However, some users have reported issues with customer support and unexpected price increases. So, proceed with caution and consider these factors when evaluating Placester for your needs.

  • How much does Placester cost?

    Placester pricing starts at $278/month for Agent Essential, $758/month for Agent Plus, and $1238/month for Agent Premier. Team plans cost $2390/month. Broker Standard and Plus plans are priced at $3830 and $5750/month respectively. Enterprise and Premier + Content plans have custom pricing. Add-ons and a free trial are available.

  • Is Placester customer service good?

    Placester's customer service receives mixed reviews. While some users praise the helpful and efficient support, others report difficulty contacting support, slow response times, and unhelpful resolutions. Some have experienced unannounced price increases and inflexible refund policies.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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