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Propel description
Propel is a PR software platform designed for marketing and communications teams at growing companies. It helps manage media relationships, track campaign performance, and measure the business impact of PR efforts. Propel uses AI to identify relevant media contacts, analyze campaign results, and even draft pitches and press releases, ultimately aiming to save time and improve PR outcomes.
Who is Propel best for
Propel helps growing companies manage PR with AI-powered tools for media relations, campaign tracking, and impact measurement. Users praise its intuitive interface, efficient list building, and email integration. However, some note issues with outdated media contacts and limited free features. Propel offers a 30-day free trial on all plans, making it easy to test its capabilities.
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Best for small to medium businesses (1-1000 employees), particularly in tech and PR agencies.
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Ideal for software, IT, telecommunications, marketing, and advertising companies.
Propel features
Supported Propel provides a central hub for managing media lists and contacts, eliminating the need for spreadsheets. |
Supported Propel allows teams to track all correspondence with journalists, helping build and maintain relationships. |
Supported Propel integrates with Gmail and Outlook, enabling users to pitch directly from their email client and track opens in real-time. |
Supported Propel helps users personalize pitches quickly, avoiding generic outreach. |
Supported Propel provides reports on campaign success, team performance, and the ROI of PR efforts, including attribution of PR to traffic and conversions. |
Supported Propel provides access to a database of journalists, influencers, and articles, complete with pitching preferences. |
Supported Propel monitors news sites, social media, and broadcast outlets for brand mentions and provides alerts and competitor analysis. |
Propel reviews
We've summarised 37 Propel reviews (Propel G2 reviews) and summarised the main points below.
- User-friendly interface and easy navigation.
- Efficient media list building and pitch tracking features.
- Seamless integration with email clients like Gmail and Outlook.
- Comprehensive reporting and analytics dashboards.
- Inaccurate or outdated media contact information, impacting outreach effectiveness.
- Limited media monitoring capabilities, requiring supplemental tools.
- Occasional bugs and slow loading times affect user experience.
- High cost and limited advanced features in the free version.
Propel pricing
The commentary is based on 3 reviews from Propel G2 reviews.
Propel's pricing is considered high compared to similar CRMs, especially for smaller businesses. While some users find the cost justified by its features and ROI, others have found it didn't deliver the promised value. Potential users should carefully evaluate their needs and budget.
See the Propel pricing page.
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Propel has a free trial.
Ideal for individuals or small teams needing streamlined PR solutions.
Perfect for growing teams looking for advanced PR capabilities.
Designed for medium to large teams requiring comprehensive PR management.
Propel alternatives
Propel FAQ
Propel is a PR platform for growing companies, streamlining media relations, campaign tracking, and impact measurement. It leverages AI for media contact identification, campaign analysis, and content drafting, boosting efficiency and PR outcomes. Propel offers a user-friendly interface, efficient media list management, and seamless email integration, but some users report outdated contact information and limited media monitoring.
What is Propel and what does Propel do?
Propel is a PR platform for growing companies, streamlining media relations, campaign tracking, and impact measurement. It leverages AI for media contact identification, campaign analysis, and content drafting, boosting efficiency and PR outcomes. Propel offers a user-friendly interface, efficient media list management, and seamless email integration, but some users report outdated contact information and limited media monitoring.
Propel integrates with Gmail and Outlook for streamlined email pitching and open tracking. It also offers a media database for contact management and reporting features to measure PR campaign success.
How does Propel integrate with other tools?
Propel integrates with Gmail and Outlook for streamlined email pitching and open tracking. It also offers a media database for contact management and reporting features to measure PR campaign success.
Propel's main competitors include Meltwater, Muck Rack, and MVPR. These platforms offer similar functionalities such as media relations management, campaign tracking, and performance reporting. While Meltwater emphasizes media intelligence, Muck Rack focuses on media outreach, and MVPR combines AI and human expertise for PR management.
What the main competitors of Propel?
Propel's main competitors include Meltwater, Muck Rack, and MVPR. These platforms offer similar functionalities such as media relations management, campaign tracking, and performance reporting. While Meltwater emphasizes media intelligence, Muck Rack focuses on media outreach, and MVPR combines AI and human expertise for PR management.
Propel appears to be a legitimate PR software. User reviews highlight its user-friendly interface, efficient features, and seamless email integration. However, some users mention issues with outdated media contacts and limited monitoring capabilities. Consider these factors when assessing if Propel is safe and suitable for your needs.
Is Propel legit?
Propel appears to be a legitimate PR software. User reviews highlight its user-friendly interface, efficient features, and seamless email integration. However, some users mention issues with outdated media contacts and limited monitoring capabilities. Consider these factors when assessing if Propel is safe and suitable for your needs.
Propel pricing starts at $2400/month for the Essentials plan, $9000/month for the Pro plan, and $15000/month for the Premium plan. A 30-day free trial is available. It's worth considering for streamlined PR solutions and AI-powered features.
How much does Propel cost?
Propel pricing starts at $2400/month for the Essentials plan, $9000/month for the Pro plan, and $15000/month for the Premium plan. A 30-day free trial is available. It's worth considering for streamlined PR solutions and AI-powered features.
Propel's customer service receives mixed reviews. Some users praise the "top-notch" and fast support, while others express frustration with unresolved technical issues and unhelpful responses regarding inaccurate contact information.
Is Propel customer service good?
Propel's customer service receives mixed reviews. Some users praise the "top-notch" and fast support, while others express frustration with unresolved technical issues and unhelpful responses regarding inaccurate contact information.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.