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Rule

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Company health

Employee growth
11% increase in the last year

Ratings

G2
4.8/5
(4)

Rule description

Rule is a digital communication platform designed for email and SMS marketing automation. It enables businesses to send personalized newsletters and transactional messages, create automated campaigns, and track customer engagement. With features like segmentation, personalization, and pre-built templates, Rule aims to make it easier for businesses to manage their digital communications and improve customer relationships. It is targeted towards businesses of all sizes looking for an all-in-one marketing automation solution.


Who is Rule best for

Rule is a digital communication platform perfect for SMBs seeking affordable email and SMS marketing automation. It offers personalized newsletters, automated campaigns, and customer engagement tracking. With features like segmentation and pre-built templates, Rule simplifies digital communication management and strengthens customer relationships.

  • Best fit for small to medium-sized businesses (SMBs).

  • Ideal for businesses focused on email and SMS marketing automation.


Rule features

Supported

Rule supports automated email marketing and customer journey management.

Supported

Rule offers integrated email marketing with targeted campaigns and personalized messaging.

Supported

Rule supports personalized customer journeys to enhance engagement and conversions.


Rule pricing

The commentary is based on 1 reviews from Rule G2 reviews.

Rule offers email and SMS marketing automation tools with features like segmentation, personalization, and pre-built templates. Integrations with various e-commerce platforms, CRM, and business systems are available.

See the Rule pricing page.

  • Rule has a free plan.

Free
Free

Includes newsletter tools, campaign editor, segmentation tools, GDPR compliance, statistics & reports, and self-service support via Help Center.

Professional
SEK 595 per month

Includes all Free Plan features plus unlimited email sends, SMS, 100+ integrations, real-time statistics and reports, and personal Swedish support.

Enterprise
Custom

Includes all Professional Plan features plus Customer Success Management, onboarding and best practices, maximized email deliverability, and strategic advice.

SMS & RCS-tjänst
SEK 995 per month

Offers unlimited contacts, automated SMS flows, personalization features, segmentation tools, 100+ integrations, real-time statistics and reports, self-service and personal support, multimedia messaging, and interactive elements.


Rule alternatives

  • Logo of Kasplo
    Kasplo
    Email marketing platform built for sales, loyalty, and growth.
    Read more
  • Logo of Iterable
    Iterable
    Cross-channel marketing platform. Personalized, automated campaigns. Data-driven.
    Read more
  • Logo of emBlue
    emBlue
    Omnichannel marketing automation: personalized messages, better results.
    Read more
  • Logo of Drip
    Drip
    E-commerce CRM. Automates marketing. Personalizes customer journeys.
    Read more
  • Logo of Bumbl
    Bumbl
    Automated marketing platform personalizing customer journeys for better engagement.
    Read more
  • Logo of SimplyCast 360
    SimplyCast 360
    One platform. Every marketing tool. Automated campaigns.
    Read more

Rule FAQ

  • What is Rule and what does Rule do?

    Rule is an email and SMS marketing automation platform for businesses of all sizes. It offers personalized newsletters, automated campaigns, and customer engagement tracking. Features include segmentation, personalization, and pre-built templates, simplifying digital communications management.

  • How does Rule integrate with other tools?

    Rule primarily focuses on email and SMS marketing automation. It integrates with other business applications, though specific integrations are not detailed in the provided data. Contact Rule directly for information regarding specific product integrations.

  • What the main competitors of Rule?

    Rule competes with other email and SMS marketing automation platforms like Campaign Monitor, Mailchimp, Klaviyo, and Sendlane. These alternatives offer similar features such as automation, segmentation, and personalization for businesses seeking streamlined digital communication solutions.

  • Is Rule legit?

    Rule appears to be a legitimate email and SMS marketing automation platform. It offers features like automation, personalization, and pre-built templates. G2 gives it a 4.8/5 rating, but consider exploring alternatives like Mailchimp or Klaviyo due to limited user reviews for Rule.

  • How much does Rule cost?

    Rule offers a Free plan at no cost, a Professional plan at 595 kr/month, and an Enterprise plan with custom pricing for high-volume needs. Is Rule worth it? The best plan depends on your specific product pricing and business requirements.

  • Is Rule customer service good?

    Rule's customer support is praised in the reviews. Users highlight the attentive customer support team as a key benefit, assisting with the platform's learning curve and ensuring a positive experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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