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Square Loyalty

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Last updated on

Company health

Employee growth
2% increase in the last year
Web traffic
8% decrease in the last quarter

Ratings

G2
4.8/5
(7)
Glassdoor
3.9/5
(83)

Square Loyalty description

Square Loyalty is a point-based loyalty program designed to help businesses increase repeat customers. It's integrated with all Square products, so customers can earn points whether they pay in person, online, or through invoices. Businesses can customize how points are earned and offer bonus point promotions. Square Loyalty provides data insights on customer activity and program performance. It's priced on a monthly subscription basis, with the cost varying based on the number of loyalty visits per month.


Who is Square Loyalty best for

Square Loyalty is a simple way to encourage repeat business. We find it works best for retailers and e-commerce businesses that want to reward customers for their purchases, whether in-store or online. It is easy to setup and use, and integrates seamlessly with other Square products.

  • Great for small to medium-sized businesses (1-1000 employees) looking to boost customer retention with an integrated loyalty program.

  • Well-suited for retail and e-commerce businesses aiming to enhance customer relationships and drive repeat purchases through loyalty programs.


Square Loyalty features

Supported

Customizable Earning Rules: Customize how customers earn points based on visits, amount spent, or items purchased to align with business objectives.

Supported

Flexible Enrollment Options: Easy customer enrollment through various channels: point of sale, online store, or invoices.

Supported

Automated Notifications: Automated transactional text notifications inform customers about earned points and rewards, enhancing engagement.

Supported

Streamlined Reward Redemption: Seamless reward redemption for customers, both in-store and online, simplifying the process for staff and customers.

Supported

Run Promotions: Targeted promotions can be run to re-engage customers with bonus points, either for a limited time or recurring.

Supported

Digital Loyalty Passes: Offer customers a digital loyalty pass that they can add to their Apple Wallet for convenient point and reward tracking.

Supported

Customizable VIP Tiers: Create VIP tiers to reward loyal customers with faster reward accumulation based on visit frequency, with customizable tier names and structures.


Square Loyalty pricing

The commentary is based on 1 reviews from Square Loyalty G2 reviews.

We find that users generally consider Square Loyalty pricey, especially compared to managing physical loyalty cards. However, many feel the cost is justified by the increased customer retention and convenience. There is some uncertainty about how its pricing compares to similar loyalty programs.

See the Square Loyalty pricing page.

  • Square Loyalty has a free trial.

0-500 loyalty visits
$45 per location/month

For 0-500 loyalty visits per calendar month, per location.

501-1,500 loyalty visits
$75 per location/month

For 501-1,500 loyalty visits per calendar month, per location.

1,501-10,000+ loyalty visits
$105 per location/month

For 1,501-10,000+ loyalty visits per calendar month, per location.


Square Loyalty alternatives

  • Logo of bLoyal
    bLoyal
    Customizable loyalty programs that scale with your business.
    Read more
  • Logo of Smile.io
    Smile.io
    Customer loyalty programs that boost sales and retention.
    Read more
  • Logo of Epsilon PeopleCloud Loyalty
    Epsilon PeopleCloud Loyalty
    Builds stronger customer relationships with personalized loyalty programs.
    Read more
  • Logo of White Label Loyalty
    White Label Loyalty
    Customizable loyalty programs, boosting engagement and retention.
    Read more
  • Logo of Nector
    Nector
    Build customer loyalty with rewards, referrals, and reviews.
    Read more
  • Logo of Square Point of Sale
    Square Point of Sale
    Seamless payments, inventory, and customer management in one.
    Read more

Square Loyalty FAQ

  • What is Square Loyalty and what does Square Loyalty do?

    Square Loyalty is a customizable, point-based loyalty program that helps businesses boost repeat customers. It integrates with Square's ecosystem, enabling customers to earn points through various payment channels. We find that businesses appreciate the ability to tailor earning rules, offer promotions, and gain insights into customer behavior.

  • How does Square Loyalty integrate with other tools?

    Square Loyalty integrates seamlessly with all other Square products. This allows customers to earn points regardless of whether they pay in person, online, or via invoices. This unified approach simplifies tracking and enhances the customer experience.

  • What the main competitors of Square Loyalty?

    We find that Square Loyalty's main competitors are bLoyal, Smile.io, Epsilon PeopleCloud Loyalty, White Label Loyalty, and Nector. They all offer various loyalty programs with features like customizable rewards and tiered structures. Square Point of Sale is also an alternative, offering integrated customer management.

  • Is Square Loyalty legit?

    Yes, Square Loyalty is a legitimate product. We find it's a popular loyalty program used by many businesses, and it integrates well with other Square products. It offers various features to reward customers and track their activity.

  • How much does Square Loyalty cost?

    Square Loyalty's pricing tiers are based on monthly visits: $45 for up to 500, $75 for 501-1,500, and $105 for 1,501-10,000+. Each tier is priced per location, per month.

  • Is Square Loyalty customer service good?

    We don't have enough information to assess Square Loyalty's customer service. While there are reviews for Square products generally, we don't have specific feedback on the Loyalty program's customer support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.