Logo of Tock

Tock

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
No change in the last year
Web traffic
2% decrease in the last quarter
Financing
November 2019 - $28M

Ratings

G2
4.4/5
(25)
TrustPilot
2.0/5
(20)
Glassdoor
2.9/5
(65)

Tock description

Tock is a reservation, table management, and guest communication platform designed for the hospitality industry. It helps restaurants, bars, wineries, and other businesses manage bookings, streamline operations, and improve customer experiences. Tock stands out with its focus on prepaid reservations and unique dining experiences. It aims to provide businesses with the tools they need to succeed in a competitive market by attracting customers and optimizing operations.


Who is Tock best for

We find that Tock is ideal for restaurants, bars, and wineries looking for a comprehensive reservation and guest management system. User reviews highlight its strengths in pre-paid reservations and guest communication, making it a solid choice for businesses focused on unique dining experiences. Just keep in mind some users mention it can be tricky for large parties and the reporting could be more robust.

  • Great for SMBs (1-1000 employees) seeking to optimize reservations, table management, and guest experiences in the hospitality sector.

  • Specifically designed for hospitality businesses like restaurants, bars, and wineries aiming to streamline operations and enhance guest relationships.


Tock features

Supported

Reservation Management: Tock offers a comprehensive reservation system designed to accommodate various dining experiences, from casual walk-ins to elaborate tasting menus. This system not only manages bookings but also provides insights into guest preferences and facilitates communication through automated emails and text messages. By streamlining the reservation process and enhancing communication with guests, Tock aims to create a smoother and more personalized dining experience.

Supported

Table Management: Tock offers table, guest, and inventory management tools, providing a centralized platform for managing reservations, waitlists, and guest preferences. These tools can improve efficiency and allow businesses to optimize seating capacity and inventory.

Supported

Explore Tock Listing: Tock helps businesses enhance their brand visibility and reach a wider audience by listing them on the Explore Tock platform. This platform provides a centralized hub for discovering dining experiences, helping businesses gain exposure and attract new customers.

Supported

Marketing and Promotions: Tock provides marketing and promotional tools to help businesses reach their target audience and drive sales. These tools can include email marketing campaigns, social media integrations, and other promotional features.

Supported

Guest Relationship Management: Tock offers guest relationship management tools to help businesses build stronger relationships with their customers. These tools can include personalized communication, loyalty programs, and other features to enhance customer engagement.

Supported

Data and Analytics: Tock offers data and analytics tools to help businesses track key performance indicators, understand guest behavior, and make data-driven decisions to improve their operations.

Supported

Flexible Pricing Plans: Tock offers flexible pricing plans to suit the needs of different businesses, from small cafes to large restaurants. Businesses can choose a plan that aligns with their budget and requirements.

Supported

Dedicated Customer Support: Tock provides dedicated support to its customers, offering assistance with onboarding, technical issues, and general inquiries. This ensures businesses have the resources they need to effectively utilize the platform.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0

Customer Service

Strongly positive
+0.75

Ease of Use

Neutral
+0.11

Reliability and Performance

Rather negative
-0.33

Ease of Implementation

Rather negative
-0.33

Tock reviews

We've summarised 45 Tock reviews (Tock TrustPilot reviews and Tock G2 reviews) and summarised the main points below.

Pros of Tock
  • Pre-paid reservations and add-ons streamline operations.
  • Excellent customer service.
  • Easy to use for making reservations.
  • Good guest communication and integrations.
  • Highly customizable.
Cons of Tock
  • Difficult to book large parties.
  • Confusing guest profiles.
  • Frequent logouts.
  • Limited reporting features (e.g., no reports for ticketed events, lacks server/table details in feedback emails).
  • No option to block reservations for specific time periods.

Tock pricing

The commentary is based on 20 reviews from Tock G2 reviews and Tock TrustPilot reviews.

We find that Tock's pricing is a common source of complaints. Users report misleading sales tactics, hidden fees, and difficulty using gift cards, leading to frustration and unexpected costs. While some appreciate the stable pricing over the years, the overall sentiment towards Tock's pricing is negative.

Users sentiment

Neutral
+0

Tock alternatives

  • Logo of SevenRooms
    SevenRooms
    Personalized guest experiences and data-driven restaurant management.
    Read more
  • Logo of Now Book It
    Now Book It
    Streamlines restaurant bookings, customer data, and marketing.
    Read more
  • Logo of serVme
    serVme
    Streamlines hospitality operations, boosts revenue, and delights guests.
    Read more
  • Logo of Infor Table Management
    Infor Table Management
    Streamlines bookings, optimizes seating, and elevates guest experiences.
    Read more
  • Logo of Eat App
    Eat App
    Restaurant reservation and table management for a smoother experience.
    Read more
  • Logo of OpenTable
    OpenTable
    Restaurant reservations, table management, and guest insights.
    Read more

Tock FAQ

  • What is Tock and what does Tock do?

    We find that Tock is a helpful platform for restaurants and similar businesses to manage reservations, tables, and guest interactions. It offers tools for online bookings, waitlists, and marketing, but some users have noted difficulties with large party bookings and reporting features.

  • How does Tock integrate with other tools?

    We find that Tock offers good guest communication and integrations. It works well with several tools to enhance the overall user experience. However, information about specific integrations is limited.

  • What the main competitors of Tock?

    We find that Tock's main competitors include SevenRooms, OpenTable, Eat App, Infor Table Management, Now Book It, and serVme. These platforms offer similar reservation, table management, and guest communication features for the hospitality industry.

  • Is Tock legit?

    We find Tock to be a legitimate platform, but with mixed reviews. While users praise the pre-paid reservation system and customer service, some report difficulties with large party bookings and software glitches. Consider exploring alternatives if these are critical for your business.

  • How much does Tock cost?

    I'm sorry, but pricing information for Tock is not available at this time. We recommend checking their website or contacting their sales team for the most up-to-date pricing details.

  • Is Tock customer service good?

    In our experience, Tock's customer service receives mixed reviews. While many users praise the responsiveness and helpfulness of the support team, others have expressed frustration with their handling of specific issues, especially regarding cancellations and gift cards.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.