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Trustpilot

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Company health

Employee growth
14% increase in the last year
Web traffic
6% increase in the last quarter
Financing
November 2018 - $200M

Ratings

G2
3.5/5
(217)
Capterra
4.5/5
(1154)
Glassdoor
3.9/5
(605)

Trustpilot description

Trustpilot is a widely known online platform where customers can write reviews about businesses and their products. Companies use Trustpilot to manage these reviews, gain insights from customer feedback, and publicly display their reputation through Trustpilot's various features like review widgets and integration with Google Seller Ratings. With millions of reviews already collected, it aims to help businesses improve customer experience and build trust online.


Who is Trustpilot best for

Trustpilot is a customer review platform that helps businesses build trust and transparency online. Users praise its ease of use and helpful tools for managing feedback. However, some find it difficult to remove fake reviews and expensive. Best for businesses wanting to improve online reputation and engage with customer reviews.

  • Best fit for small, medium, and enterprise businesses.

  • Ideal for businesses in various sectors, including E-commerce, Retail, Healthcare, Finance, and more.


Trustpilot features

Supported

Trustpilot supports automated review requests through various methods, including email invitations.

Supported

Trustpilot offers a TrustScore, summarizing online business reputation.

Supported

Trustpilot offers review analytics features like Review Insights and sentiment analysis.

Supported

Trustpilot offers reporting and analytics tools, including dashboards, review insights, and performance tracking.

Supported

Trustpilot offers automated tools to collect reviews via email.

Supported

Trustpilot offers customizable widgets to display reviews on websites.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.36

Customer Service

Neutral
-0.11

Ease of Use

Strongly positive
+0.77

Reliability and Performance

Neutral
+0.03

Ease of Implementation

Neutral
+0.27

Trustpilot reviews

We've summarised 1370 Trustpilot reviews (Trustpilot GetApp reviews, Trustpilot Capterra reviews and Trustpilot G2 reviews) and summarised the main points below.

Pros of Trustpilot
  • Easy to use interface for both leaving and managing reviews.
  • Widely recognized and trusted platform, increasing business credibility.
  • Helpful tools for businesses to engage with customer feedback.
  • Useful integrations with other platforms, like Google Seller Ratings.
Cons of Trustpilot
  • Difficult to remove fake or competitor reviews.
  • Pricing can be expensive, especially for small businesses.
  • Limited control over the review process, allowing for unfair negative reviews.
  • Automatic review removal process can be unclear and inconsistent.

Trustpilot pricing

The commentary is based on 142 reviews from Trustpilot Capterra reviews, Trustpilot G2 reviews and Trustpilot GetApp reviews.

Prices are based on an annual billing cycle and valid until 31st March 2025.

Users sentiment

Neutral
-0.29

See the Trustpilot pricing page.

  • Trustpilot has a free plan.

Plus
$259 per domain/month

Build trust in your business with verified reviews and marketing tools.

Premium
$629 per domain/month

Expand your reach with more tools to collect, share and analyze reviews.

Advanced
$1059 per domain/month

Improve your business performance with custom marketing tools and access to insights.

Enterprise
Custom

Scale your reputation management with exclusive and secure solutions, API access and AI-driven insights.


Trustpilot alternatives

  • Logo of Bazaarvoice
    Bazaarvoice
    Collects, displays, and amplifies customer reviews to boost sales.
    Read more
  • Logo of Sage People
    Sage People
    Streamlines global HR, from hiring to retiring, with smart insights.
    Read more
  • Logo of Reviews.io
    Reviews.io
    Collect, manage, and display customer reviews to boost trust.
    Read more
  • Logo of Movavi Video Editor
    Movavi Video Editor
    Easy video editing software with effects, transitions, and titles.
    Read more
  • Logo of Shopper Approved
    Shopper Approved
    Collects and displays customer reviews, boosting trust and sales.
    Read more
  • Logo of Loox
    Loox
    Collect and display photo/video reviews boosting social proof.
    Read more

Trustpilot FAQ

  • What is Trustpilot and what does Trustpilot do?

    Trustpilot is an online review platform that helps businesses collect, manage, and analyze customer feedback. It provides tools for generating reviews, monitoring online reputation, and improving customer experience. Businesses use Trustpilot to build trust and enhance their online presence.

  • How does Trustpilot integrate with other tools?

    Trustpilot integrates with various platforms, including Google Seller Ratings, and offers APIs for custom integrations. This allows businesses to connect Trustpilot with their CRM, marketing automation, and other business tools to streamline workflows and centralize customer feedback data.

  • What the main competitors of Trustpilot?

    Top alternatives to Trustpilot include Bazaarvoice, Reviews.io, and Birdeye. These platforms offer similar features for collecting, managing, and displaying customer reviews, focusing on reputation management and customer feedback analysis. Other options include Sitejabber and Synup.

  • Is Trustpilot legit?

    Trustpilot is a legitimate platform for collecting and managing customer reviews. However, users have reported difficulties removing fake reviews and high prices. Consider exploring alternatives like Bazaarvoice or Reviews.io if these are concerns.

  • How much does Trustpilot cost?

    Trustpilot offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Pricing is not publicly available, contact Trustpilot for a quote. Whether it's worth it depends on your business needs.

  • Is Trustpilot customer service good?

    Trustpilot's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times, unhelpful automated replies, and difficulty resolving specific issues. Many negative reviews mention difficulty removing fake reviews.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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