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Upwave

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Company health

Employee growth
4% increase in the last year
Web traffic
4% increase in the last quarter
Financing
April 2018 - $29M

Ratings

G2
4.4/5
(7)
Glassdoor
3.9/5
(16)

Upwave description

Upwave is a software platform designed for measuring the effectiveness of brand advertising campaigns. It provides real-time data and insights across various channels like digital, TV, and social media. With Upwave, you can track brand performance, optimize campaigns in progress, and demonstrate the value of your advertising investments. It offers customizable dashboards and downloadable reports to easily understand and share results.


Who is Upwave best for

Upwave helps marketing and advertising professionals measure the effectiveness of their brand advertising campaigns. It provides real-time data and insights across various channels, including digital, TV, and social media. Users can track brand performance, optimize campaigns, and demonstrate ROI with customizable dashboards and reports.

  • Best fit for medium to large businesses (101+ employees).

  • Ideal for marketing and advertising professionals.


Upwave features

Supported

Upwave offers brand health tracking with features like Brand Effects and Share of Search.

Supported

Upwave supports customizable dashboards for both campaign analytics and task management.

Supported

Upwave allows creating customizable reports with specific metrics and data.


Upwave alternatives

  • Logo of Tracksuit
    Tracksuit
    Understand your brand's perception with continuous, affordable tracking.
    Read more
  • Logo of BlueOcean Brand Navigator
    BlueOcean Brand Navigator
    Real-time brand insights to outmaneuver competitors.
    Read more
  • Logo of YouGov BrandIndex
    YouGov BrandIndex
    Daily brand perception tracking for data-driven decisions.
    Read more
  • Logo of Cometly
    Cometly
    Measure, analyze, and improve online ad performance.
    Read more
  • Logo of Kochava
    Kochava
    Measure, analyze, and optimize ad spend across all platforms.
    Read more
  • Logo of Clarisights
    Clarisights
    Connects marketing data, reveals insights, optimizes campaigns.
    Read more

Upwave FAQ

  • What is Upwave and what does Upwave do?

    Upwave is a software platform for measuring brand advertising campaign effectiveness. It provides real-time data and insights across digital, TV, and social media channels. Upwave helps track brand performance, optimize campaigns, and demonstrate ROI through customizable dashboards and reports.

  • How does Upwave integrate with other tools?

    Upwave integrates with various marketing and advertising platforms to streamline data and campaign management. It connects with Google Marketing Platform, Facebook Ads, and other social media channels. This allows for a holistic view of campaign performance and enables efficient cross-platform analysis.

  • What the main competitors of Upwave?

    Upwave's main competitors include illumin, which offers similar ad campaign management features, and Impact.com, which focuses on broader marketing partnerships. Other alternatives, like Experience.com and Storyly, offer different approaches to customer engagement and brand building.

  • Is Upwave legit?

    Upwave appears to be a legitimate platform. It offers brand campaign measurement tools and boasts a positive website traffic growth trend. With a 3.86 rating on Glassdoor, it seems a safe choice for advertising professionals.

  • How much does Upwave cost?

    Upwave does not publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific needs and determine if Upwave is worth it for your business.

  • Is Upwave customer service good?

    There is no information available about Upwave's customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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