Logo of YouGov BrandIndex

YouGov BrandIndex

Website LinkedIn

Last updated on

Company health

Employee growth
39% increase in the last year
Web traffic
3% increase in the last quarter
Financing
August 2023 - $413M

Ratings

G2
3.7/5
(12)
Glassdoor
3.8/5
(541)

YouGov BrandIndex description

YouGov BrandIndex is a brand tracking tool that uses daily consumer surveys to measure public perception of your brand. It delivers data on 16 key metrics, including brand awareness, customer satisfaction, and purchase intent. Access historical data, track campaign performance, and benchmark against competitors - all to make data-driven decisions about your brand strategy. YouGov BrandIndex is used by companies of all sizes across many industries.


Who is YouGov BrandIndex best for

YouGov BrandIndex is a brand tracking tool ideal for marketing and brand professionals seeking data-driven insights. It offers real-time data, competitor comparison, and continuous brand tracking through daily consumer surveys. This empowers businesses to make informed decisions about their brand strategy.

  • Best for enterprise companies.

  • Suitable for various industries.


YouGov BrandIndex features

Supported

YouGov BrandIndex allows comparing brand metrics against competitors over time.

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YouGov BrandIndex offers on-demand access to real-time brand health metrics.

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YouGov BrandIndex offers metrics on brand awareness, consideration, and favorability.

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YouGov BrandIndex offers continuous brand tracking via daily consumer surveys.

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YouGov BrandIndex offers tools to measure and track brand health, awareness, and other metrics.


YouGov BrandIndex alternatives

  • Logo of Tracksuit
    Tracksuit
    Understand your brand's perception with continuous, affordable tracking.
    Read more
  • Logo of Brox.AI Brand Tracker
    Brox.AI Brand Tracker
    Uncover real consumer insights from video interviews.
    Read more
  • Logo of Blastpoint
    Blastpoint
    Uncover hidden customer insights for smarter marketing and sales.
    Read more
  • Logo of BlueOcean Brand Navigator
    BlueOcean Brand Navigator
    Real-time brand insights to outmaneuver competitors.
    Read more
  • Logo of Upwave
    Upwave
    Measure brand campaign impact, optimize in real-time, prove ROI.
    Read more
  • Logo of Behavio
    Behavio
    Understand your brand's true impact with clear marketing insights.
    Read more

YouGov BrandIndex FAQ

  • What is YouGov BrandIndex and what does YouGov BrandIndex do?

    YouGov BrandIndex is a brand tracking tool measuring public perception through daily consumer surveys. It provides data on key metrics such as brand awareness, customer satisfaction, and purchase intent, enabling data-driven brand strategy decisions. It's suitable for various company sizes and allows competitor benchmarking.

  • How does YouGov BrandIndex integrate with other tools?

    There is no information available about specific integrations for YouGov BrandIndex. It focuses on brand tracking through daily consumer surveys and provides data and reporting functionalities.

  • What the main competitors of YouGov BrandIndex?

    Top alternatives to YouGov BrandIndex include Tracksuit, which offers affordable brand tracking, and Bazaarvoice, specializing in customer reviews and user-generated content. Other competitors are Meltwater, Birdeye, and CreatorIQ, each offering different functionalities for brand management and marketing.

  • Is YouGov BrandIndex legit?

    Yes, YouGov BrandIndex is a legitimate brand tracking tool. It's used by various companies for measuring brand perception with daily consumer surveys. They offer valuable features like competitor comparison and real-time data access for informed, data-driven decisions.

  • How much does YouGov BrandIndex cost?

    YouGov BrandIndex doesn't publicly disclose its pricing. For detailed product pricing information, it is recommended to contact YouGov directly.

  • Is YouGov BrandIndex customer service good?

    There is no information available about YouGov BrandIndex's customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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