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Vartana

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Company health

Employee growth
19% increase in the last year
Web traffic
113% increase in the last quarter
Financing
February 2023 - $89M

Ratings

G2
4.9/5
(24)
Glassdoor
4.8/5
(14)

Vartana description

Vartana is a software platform designed for B2B sales teams selling technology and equipment. It streamlines the sales process by automating credit approvals, generating payment options, and facilitating a quick and easy checkout experience for buyers. Vartana integrates with popular CRMs like Salesforce and Hubspot, giving your team real-time deal tracking and insights. This helps close deals faster by offering flexible financing options to customers while providing your business with upfront payments.


Who is Vartana best for

Vartana streamlines B2B sales by automating credit approvals and offering flexible payment options. Users praise its fast financing, easy-to-use platform, CRM integrations, and excellent customer support. However, some note limited geographical availability and occasional support delays. Best for medium to large enterprises.

  • Ideal for medium to large B2B tech and equipment sales teams.

  • Best fit for software, manufacturing, and healthcare companies.


Vartana features

Supported

Vartana automates credit approvals, allowing for faster financing options and reduced manual checks.

Supported

Vartana provides flexible payment options to suit diverse customer needs.

Supported

Vartana integrates with popular CRMs such as Salesforce and Hubspot.

Supported

Vartana offers a smooth and efficient checkout experience for customers.

Supported

Vartana leverages AI to enhance the speed and efficiency of its financing process.


Vartana reviews

We've summarised 24 Vartana reviews (Vartana G2 reviews) and summarised the main points below.

Pros of Vartana
  • Fast and efficient financing process, often generating quotes within minutes.
  • Easy-to-use platform and Salesforce integration simplifies deal creation.
  • Excellent customer support and responsiveness, especially from the sales and account management teams.
  • Flexible payment options, including monthly and quarterly installments, helps close deals faster.
  • Competitive financing rates compared to other third-party financiers.
Cons of Vartana
  • Limited geographical availability, currently excluding regions like EMEA, APAC, and Canada.
  • Some financing terms lack transparency for sales representatives.
  • Occasional delays in customer support chat responses.
  • Minor issues and growing pains as a younger company, requiring adjustments and updates.

Vartana pricing

The commentary is based on 5 reviews from Vartana G2 reviews.

Vartana offers competitive rates and flexible payment options, streamlining the financing process for faster deal closures. Users praise its speed and ease of use, highlighting the quick approvals and customer-friendly proposals. While some desire more transparency with financing terms, the overall sentiment towards pricing is positive.

See the Vartana pricing page.


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Vartana FAQ

  • What is Vartana and what does Vartana do?

    Vartana is a software platform automating B2B sales financing for technology and equipment providers. It streamlines credit approvals, offers flexible payment options, integrates with CRMs like Salesforce, and provides a quick checkout experience, enabling faster deal closures and upfront payments.

  • How does Vartana integrate with other tools?

    Vartana integrates with popular CRM platforms like Salesforce and HubSpot. This integration provides real-time deal tracking, insights, and streamlines the sales process by automating credit approvals and generating payment options.

  • What the main competitors of Vartana?

    Vartana's competitors include Coupa, ServicePath CPQ, Salesforce Revenue Cloud, GetAccept, and Along. These platforms offer similar functionalities such as streamlined sales processes, automated workflows, and CRM integrations.

  • Is Vartana legit?

    Vartana is a legitimate platform known for its fast financing and easy-to-use interface, according to user reviews. While it's a relatively young company with some minor issues, its positive ratings on Glassdoor and focus on automation suggest it is a safe and reliable option for B2B sales teams.

  • How much does Vartana cost?

    Vartana doesn't publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific business needs. This lack of transparent pricing makes it difficult to determine if Vartana is worth the investment without a consultation.

  • Is Vartana customer service good?

    Vartana's customer service is highly praised for its responsiveness and helpfulness, particularly with quick responses and support for closing deals. Users highlight the team's commitment to addressing questions and resolving issues effectively. While some mention occasional slowdowns in chat support, the overall sentiment towards Vartana's customer service is positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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