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Vero Cloud

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Company health

Employee growth
7% increase in the last year
Web traffic
19% decrease in the last quarter
Financing
October 2021 - $3M

Ratings

G2
4.3/5
(32)
Capterra
4.4/5
(30)
TrustPilot
3.2/5
(1)

Vero Cloud description

Vero Cloud is a marketing automation platform focused on helping businesses improve customer engagement through personalized emails, push notifications, and SMS messages. It allows you to target specific customer segments based on their behavior and preferences. Vero Cloud integrates with various data sources, making it easy to leverage your customer data. This platform is designed to be user-friendly and scalable, suitable for both startups and larger companies seeking to enhance their customer communication and marketing efforts.


Who is Vero Cloud best for

Vero Cloud is ideal for product-led startups and enterprises aiming to boost customer engagement using personalized messages. We find their user-friendly platform particularly effective for those who want to target specific customer segments based on behavior. Based on the reviews, customers love the intuitive interface and flexible data integration.

  • Perfect for scaling teams (1-1000 employees) looking to boost customer engagement through personalized messaging.

  • Great for Ecommerce and Software/IT/Telecommunications seeking better user communication and marketing efforts.


Vero Cloud features

Supported

Personalized Onboarding: Personalized onboarding messages help new users reach their "aha moment" quicker with tailored messages based on which features they use in your product.

Supported

Multi-channel messaging: Build and launch campaigns using email, iOS/Android push notifications and SMS messages.

Supported

User segmentation: Integrate Vero with your product data using our API or connect directly to your SQL data warehouse, enabling you to create and target highly specific user segments for effective campaign delivery.

Supported

A/B testing: Try different subject lines, content and timing to see what works best for optimizing your campaigns.

Supported

Targeted Campaigns: Target specific user segments based on their behavior, demographics, or any other criteria relevant to your product.

Supported

Behavioral Email: Craft personalized messages and automated behavioral emails to engage users based on their actions within your product.

Supported

Campaign Analytics: Measure the effectiveness of your campaigns with comprehensive analytics and reporting tools.

Supported

Integrations: Connect Vero with your existing tech stack through seamless integrations with popular tools and platforms.


Vero Cloud reviews

We've summarised 63 Vero Cloud reviews (Vero Cloud GetApp reviews, Vero Cloud TrustPilot reviews, Vero Cloud Capterra reviews and Vero Cloud G2 reviews) and summarised the main points below.

Pros of Vero Cloud
  • Intuitive interface and easy to use workflows.
  • Excellent customer support, very responsive and helpful.
  • Powerful segmentation and automated campaign features.
  • Flexible data integration capabilities, including external APIs and data sources.
  • Cost-effective compared to other email marketing platforms.
Cons of Vero Cloud
  • Slow application performance and occasional lags.
  • Some integrations do not work smoothly.
  • Inability to mass-prune user properties.
  • Limited pre-defined HTML blocks in the drag-and-drop editor.
  • Difficult to hand off to non-technical users.

Vero Cloud pricing

The commentary is based on 5 reviews from Vero Cloud Capterra reviews, Vero Cloud G2 reviews and Vero Cloud GetApp reviews.

We find that Vero Cloud is generally considered priceworthy, especially for startups and those looking for a good balance of features and affordability. Users appreciate its cost-effectiveness compared to larger marketing automation platforms. However, keep in mind that some advanced features may be limited.

See the Vero Cloud pricing page.

Starter
$54/month

No charge per user profile. No limit on subscriber records. 10,000 emails/month. 20,000 push messages/month. 160,000 events tracked/month.

Professional
Custom

No charge per user profile. No limit on subscriber records. Custom email volume. Custom push message volume. Custom event tracking volume. Custom SMS message volume.


Vero Cloud alternatives

  • Logo of Aampe Agentic CDP
    Aampe Agentic CDP
    Personalizes messages to boost app engagement and retention.
    Read more
  • Logo of Bumbl
    Bumbl
    Automated marketing platform personalizing customer journeys for better engagement.
    Read more
  • Logo of emBlue
    emBlue
    Omnichannel marketing automation: personalized messages, better results.
    Read more
  • Logo of D·engage
    D·engage
    Personalized multi-channel marketing automation for better engagement.
    Read more
  • Logo of ExpertSender
    ExpertSender
    E-commerce marketing automation for personalized campaigns and better sales.
    Read more
  • Logo of User.com
    User.com
    Single platform for marketing, sales, and support automation.
    Read more

Vero Cloud FAQ

  • What is Vero Cloud and what does Vero Cloud do?

    Vero Cloud is a marketing automation platform specializing in personalized email, push, and SMS messaging. We find that it's particularly useful for targeted campaigns, behavioral emails, and A/B testing. It integrates with various data sources and offers flexible pricing plans for startups and larger enterprises.

  • How does Vero Cloud integrate with other tools?

    Vero Cloud seamlessly integrates with your existing tools and platforms through its API and direct connections to SQL data warehouses. We find this flexible approach helps you leverage product and customer data for highly targeted campaigns.

  • What the main competitors of Vero Cloud?

    We find Vero Cloud's top competitors include Aampe, Bumbl, emBlue, D·engage, ExpertSender, and User.com. These alternatives offer similar marketing automation and personalized messaging capabilities.

  • Is Vero Cloud legit?

    Yes, Vero Cloud is a legitimate marketing automation platform. We find that users praise its intuitive interface, robust segmentation, and helpful customer support. However, some have noted occasional performance issues and integration challenges.

  • How much does Vero Cloud cost?

    Vero Cloud's Starter plan costs $54/month. The Professional plan has custom pricing based on your specific needs. Contact Vero for a personalized quote.

  • Is Vero Cloud customer service good?

    We find that Vero Cloud's customer service is generally considered excellent and responsive. Users appreciate the helpful and attentive support team, with some even mentioning direct assistance from the founder. While some documentation could be clearer, the overall sentiment towards customer service is positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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