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VWO Personalization

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Company health

Employee growth
28% increase in the last year
Web traffic
5% decrease in the last quarter

Ratings

G2
4.3/5
(4)
Glassdoor
4.0/5
(210)

VWO Personalization description

VWO Personalization helps you tailor your website for different types of visitors. Using data like location, browsing history, and even past purchases, you can create personalized banners, pop-ups, and content. This means showing special offers to new visitors, or promoting relevant products to returning customers. The goal? Increase conversions and sales by giving everyone a more relevant experience.


Who is VWO Personalization best for

VWO Personalization is best suited for medium-sized businesses across various industries looking to provide a tailored online experience. It excels at helping you personalize content and offers A/B testing to see which versions perform best.

  • VWO Personalization is a good fit for medium-sized businesses.

  • This tool is a great option for businesses in various industries looking to enhance their online presence.


VWO Personalization features

Supported

VWO allows building landing pages and forms visually.

Supported

VWO Personalize enables landing page customization via its features and tools.

Supported

VWO Personalization offers behavioral segmentation with features like custom segments and AI-based personalization.

Supported

VWO Personalization tracks user behavior to trigger automations and personalize website content.

Supported

VWO Personalization allows landing page customization using its visual editor.


VWO Personalization pricing

The commentary is based on 1 reviews from VWO Personalization G2 reviews.

VWO Personalization offers a free trial and a free Starter plan for up to 10,000 MTUs. Paid plans are Growth, Pro, and Enterprise, with pricing available upon request. Add-ons are available for purchase to enhance the features of the Growth, Pro, and Enterprise plans.

See the VWO Personalization pricing page.

  • VWO Personalization has a free plan.

  • VWO Personalization has a free trial.

Starter
Free

For businesses wanting to get started with personalization. Includes unlimited campaigns, visual editor, code editor, widgets library, AI-based text recommendations, personalized text, traffic allocation, preview campaign, campaign alerts, multi-page campaigns, URL and device targeting, query and UTM parameter targeting, traffic source targeting, limited experiences, limited goals/metrics, login restrictions, email support, US and EU data center availability, and unlimited account members.

Growth
Custom

Get started with personalization to optimize your user experiences. Includes all Starter features plus unlimited experiences, unlimited goals/metrics, elements library, VWO AI Copilots, experience prioritization, OS targeting, user type targeting, download summary report, share report, add-ons availability, chat support, and limited version history.

Pro
Custom

For small to medium businesses looking to advance their personlization process. Includes all Growth features plus selective-page campaigns, multi-browser QA, multi-device campaigns, VWO AI Copilots, cross-domain campaigns, geo targeting, cookie and JS variable targeting, user intent targeting, time based targeting, conditional targeting, browser and screen resolution targeting, user agent values targeting, saved user segments, save modifications or elements to library, geo report filter, device and OS report filter, traffic source report filter, campaign scheduling, unlimited campaign version history, apply and save conditional filters, and phone support.

Enterprise
Custom

For large teams, agencies, & enterprises focused on personalization. Includes all Pro features plus widget triggers, campaign activation triggers, mutually exclusive groups, VWO AI Copilots, behaviorial targeting, IP targeting, download detailed report, single sign on (SSO), API access, self hosting, dedicated account manager, and onboarding and training.


VWO Personalization alternatives

  • Logo of Webtrends Optimize
    Webtrends Optimize
    Test and personalize website content to boost conversions.
    Read more
  • Logo of AB Tasty
    AB Tasty
    Optimize websites and apps with A/B testing and personalization.
    Read more
  • Logo of VWO Conversion Optimization Platform
    VWO Conversion Optimization Platform
    Increase website conversions through testing, insights, and personalization.
    Read more
  • Logo of Emarsys
    vwo-personalization vs Emarsys
    Personalized, omnichannel marketing automation for better results.
    Read more
  • Logo of Snitcher
    vwo-personalization vs Snitcher
    Uncovers hidden website visitors, turning anonymous traffic into leads.
    Read more
  • Logo of VWO Testing
    VWO Testing
    A/B test and personalize websites to boost conversions.
    Read more

VWO Personalization FAQ

  • What is VWO Personalization and what does VWO Personalization do?

    VWO Personalization is a website personalization tool that helps businesses tailor website content for different visitor segments. It uses data like browsing history and location to personalize banners, pop-ups, and content to enhance user experience and increase conversions.

  • How does VWO Personalization integrate with other tools?

    VWO Personalization offers seamless product integrations with popular tools like Google Analytics, Google Tag Manager, and Segment.

  • What the main competitors of VWO Personalization?

    VWO Personalization's main competitors include Personizely, Insider, and Emarsys. These platforms provide website personalization and marketing automation solutions for businesses looking to enhance customer experience and boost conversions.

  • Is VWO Personalization legit?

    VWO Personalization is a legitimate software offering website personalization tools. It is important to note that while the platform is real, its suitability for your business depends on your specific needs and whether features like behavioral segmentation and geolocation targeting align with your goals.

  • How much does VWO Personalization cost?

    VWO Personalization pricing starts at $393 per month for the Starter plan. They offer tiered pricing for their Growth, Pro, and Enterprise plans. Contact sales to get custom pricing for your business.

  • Is VWO Personalization customer service good?

    There is no information available about VWO Personalization's customer service quality.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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