Abby Murray
Cofounder + CEO @storyarb. 4x female founder, Storyarb.com
Abby Murray is a marketer, entrepreneur, and design enthusiast with a strong track record of building impactful B2B brands. She is the CEO and co-founder of storyarb, a content marketing platform launched in 2023 with Morning Brew's Alex Lieberman, helping B2B companies scale trust-building content. Previously, she co-founded Mortarr, a commercial design discovery platform acquired by Ecomedes in 2022, where she later served as CMO. Abby also founded a coworking space and a marketing agency, both instrumental in Mortarr's growth. She holds a Marketing degree from ASU and has been featured in top publications and earned numerous industry awards.
Storyarb's Startup
Current 'arb stack:
17 tools
Mercury
"Banking" - Abby Murray
Banking for startups: streamlined finances, effortless growth.
Stripe Billing
"Subscriptions" - Abby Murray
Recurring payments, effortless subscriptions, and less churn.
Calendly
"Scheduling" - Abby Murray
Effortless meeting scheduling that saves you time.
HubSpot Sales Hub
"CRM + Email Workflows" - Abby Murray
Automate sales, track leads, and close deals faster.
Claude
"AI" - Abby Murray
Helpful AI assistant for reasoning, writing, coding, and more.
Zapier
"Automations" - Abby Murray
Connect your apps, automate tasks, work smarter.
Zoom Rooms
"Meetings + 💥CommaCon💥" - Abby Murray
Effortless video meetings in any meeting room, for everyone.
Webflow
"Website" - Abby Murray
Build and launch responsive websites visually, without coding.
Typeform
"Surveys" - Abby Murray
Create engaging forms, surveys, and quizzes with ease.
Slack
"Team Chat" - Abby Murray
Team communication and collaboration, all in one place.
Typefully
"Social Scheduling" - Abby Murray
Effortless Twitter threads, LinkedIn posts, and engaging content.
Adobe Acrobat
"PDFs + Digital Forms" - Abby Murray
Create, edit, and manage PDFs seamlessly, securely, anywhere.
Gusto
"Payroll + HR" - Abby Murray
Easy payroll, benefits, and HR for growing businesses.
Guideline
"401k" - Abby Murray
Easy 401(k) plans for growing businesses, with automated admin.
Dashlane Password Manager
"Password Sharing" - Abby Murray
Securely store, manage, and share passwords. Easy and safe.
Google Workspace
"Email + yadayada...." - Abby Murray
Cloud-based apps for teamwork, communication, and getting things done.
Notion
"Client's Content Engines + Everything Else" - Abby Murray
Your connected workspace for notes, tasks, wikis, and databases.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.