Alex Lieberman
Cofounder @ Morning Brew & storyarb, Foundersjournal.morningbrew.com
Alex's Stack
Hola - If you’re here, you’re probably a builder, like me. I built Morning Brew from senior year of college until we sold the business in 2020. And now, I’m building a variety of businesses in different spaces & different stages. With all of these businesses, I’ve had the opportunity to test a TON of different products & services, ultimately landing on a core stack that serves as my business operating system. I want to share that list with you so you don’t have to go through the same startup stack search, I’ve spent the last 10 years refining. Finally, a disclaimer. If you sign up for anything in my stack, I may get paid. But with that comes two promises. Every recommendation is a software or service that I’m actively using today I deeply believe in what I’m recommending. My reputation matters more to me than the money I get from these companies, so if I didn’t think you’d love the products, I wouldn’t tell you to look into them.
16 tools
HubSpot CMS Hub
"CRM. Perfect for our simple CRM needs right now. Def don't use it for all of its horsepower. Also, love how there's an ecosystem of consultants to help with customization. The Gmail integration is one of my fav things." - Alex Lieberman
Build, personalize, and track website content, integrated with CRM.
beehiiv
"Email Newsletter. The best platform to build, grow, monetize an email newsletter. I'm intimately familiar with the tech (it's what we used at Morning Brew) & Tyler is a wildly customer-centric Founder." - Alex Lieberman
Build, send, and monetize newsletters with powerful tools.
Ramp
"Finances. Use Ramp for company credit cards & spending at storyarb (10 employees) and Morning Brew (220 employees)." - Alex Lieberman
Control company spending, automate accounting, and save money.
Mercury
"Banking. Great UX, focus on startups, haved loved the experience so far." - Alex Lieberman
Banking for startups: streamlined finances, effortless growth.
Doola
"Incorporation/Legal. Have used Doola to incorporate my last 2 businesses. Super easy & great customer service. Also used it to dissolve one business (RIP The Plunge)." - Alex Lieberman
Launch and run your US business from anywhere. Simple, compliant, and supported.
Rippling
"HR. Used to use Gusto, but changed to Rippling for storyarb as we want to offer PEO to our employees + have a combo of compliance, applicant tracking, and EPL insurance" - Alex Lieberman
Unified employee management: HR, IT, and finance, simplified.
Slack
"Internal Comms. Didn't even consider another option." - Alex Lieberman
Team communication and collaboration, all in one place.
Notion
"Internal Documentation. Have always loved Notion because I liked the UI. Dealt with some headaches recently. Customer support was average. But open to change my opinion." - Alex Lieberman
Your connected workspace for notes, tasks, wikis, and databases.
Stripe Payments
"Payments. Electricity of the internet. Can't operate without it." - Alex Lieberman
Accept online payments easily, reliably, and globally. Scales with you.
Zapier
"Process Automation. The highway system between applications. We use it for Stripe --> Notion --> Slack & Hubspot --> Gmail." - Alex Lieberman
Connect your apps, automate tasks, work smarter.
Webflow
"Website Software. Storyarb's website is beautiful. Thank you, Hagen Creative & Webflow." - Alex Lieberman
Build and launch responsive websites visually, without coding.
Otter
"Call Recording/Transcription. Good for call recording & call summaries. Especially helpful for content interviews (to transcribe) and sales calls (to review)." - Alex Lieberman
Streamlines restaurant operations, unifying orders and boosting efficiency.
Zoom Workplace
"Video Conferencing. Use Zoom most of the time, but actually find myself huddling with co-workers in Slack more and more." - Alex Lieberman
Connect, collaborate, and work smarter, from anywhere.
Typefully
"Social Media Scheduling. Very intuitive product. Use it for Linkedin & X posting. Founder's are super transparent about their product roadmap & soliciting customer feedback." - Alex Lieberman
Effortless Twitter threads, LinkedIn posts, and engaging content.
Fuelfinance
"All-in-one FP&A solution that combines technology with human touch to help startups and small businesses better manage their finances." - Alex Lieberman
Automated startup finances for data-driven decisions.
Gusto
"People platform that helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more." - Alex Lieberman
Easy payroll, benefits, and HR for growing businesses.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.