Ane Wiese
SEO Lead at saas.group | Data-driven SaaS SEO, Saas.group
With over 14 years of experience in SEO, I am currently the SEO Lead at saas.group, managing and consulting on organic search strategies across multiple brands. My expertise spans technical SEO, eCommerce, and SaaS, with a track record of executing high-impact SEO campaigns in competitive industries such as finance, health, and software. I've led large-scale SEO migrations, managed teams, trained interns who now have successful careers, and developed SEO training programs for global brands like Nestlé Africa. Passionate about performance-driven strategies, I focus on KPIs, process optimization, and continuous experimentation to drive growth.
Ane's SEO
Working for a software company that owns SEO tools obviously has its advantages. I have many tools at my disposal. If you have a limited budget, however, I recommend one at the bottom of the list. As always, great SEO specialists understand their craft and know how to do SEO without the aid of tools. It's only meant to help you work smarter, faster and to get a quick overview of your SEO performance.
8 tools
Screaming Frog SEO Spider
"For crawling and indexing issues" - Ane Wiese
Finds website SEO problems so you can fix them.
Google Search Console
"For crawling and indexing issues; keyword research; and day-to-day SEO management" - Ane Wiese
Monitor, maintain, and improve your site's Google Search visibility.
Ahrefs
"For keyword research" - Ane Wiese
SEO toolset for competitive analysis, keyword research, and rank tracking.
Google Keyword Planner
"For keyword research" - Ane Wiese
Find, plan, and research the best keywords for your business.
Keyword.com
"Rank Tracking & Share of Voice Measurement" - Ane Wiese
Track keyword rankings, analyze SEO performance, and beat competitors.
Seobility
"If I was on a budget and could only pick one tool - I'd pick this one. For quick alerts on tech issues, backup keyword tracking and basically for all my day-to-day quick diagnostics and finds; For competitor monitoring" - Ane Wiese
SEO checker and tracker for higher rankings and website health.
Google Workspace
"Google Sheets get an honourable mention" - Ane Wiese
Cloud-based apps for teamwork, communication, and getting things done.
Keywords Everywhere
"Alongside with their SEOMinion product, they get an honourable mention" - Ane Wiese
Uncover keyword search volume and related terms across websites.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.