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Adobe Campaign description
Adobe Campaign is a marketing automation software designed for larger businesses. It helps you create personalized marketing campaigns and deliver them across various channels like email and mobile. Its focus is on providing a consistent customer experience by coordinating your automated messages, ensuring customers aren't overwhelmed by conflicting information. This helps keep customers engaged and satisfied with your brand.
Who is Adobe Campaign best for
Adobe Campaign is a powerful marketing automation platform designed for larger businesses seeking to create personalized customer journeys. Users praise its real-time editing, personalized messaging, and cross-channel automation. However, some find the interface complex and the cost high. Ideal for companies needing advanced features and comprehensive data management.
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Best for medium to large businesses seeking robust marketing automation.
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Ideal for various sectors, including Healthcare, Finance, and E-commerce.
Adobe Campaign features
Supported Adobe Campaign allows tracking email campaign performance with metrics such as open rates, click-through rates, and conversions. |
Supported Adobe Campaign allows for personalized, omnichannel customer journeys through its automation and integration with Adobe Journey Optimizer. |
Supported Adobe Campaign supports creating and sending SMS marketing campaigns. |
Supported Adobe Campaign allows personalized emails based on customer behavior, preferences, and segments. |
Supported Adobe Campaign automates emails based on triggers and subscriber behavior, including transactional emails and real-time remarketing. |
Supported Adobe Campaign supports designing, executing, and optimizing omnichannel campaigns for various markets. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Adobe Campaign reviews
We've summarised 348 Adobe Campaign reviews (Adobe Campaign G2 reviews) and summarised the main points below.
- Real-time campaign editing capabilities
- Personalized messaging and targeting features
- Cross-channel marketing automation capabilities
- Comprehensive customer data management
- Extensive email marketing functionality
- Steep learning curve for new users
- Complex user interface
- Slow performance, especially for reporting
- Limited out-of-the-box functionality, requires customization
- High cost, especially for advanced features and consulting
Adobe Campaign pricing
The commentary is based on 12 reviews from Adobe Campaign G2 reviews.
No pricing information available.
See the Adobe Campaign pricing page.
Adobe Campaign alternatives
adobe-campaign vs HubSpot Marketing HubAttract, engage, and delight customers to grow your business.Read more
Salesforce Marketing Cloud EngagementPersonalized, multi-channel marketing automation for smarter campaigns.Read more
Salesforce Marketing Cloud SuiteConnect, personalize, and automate marketing for deeper customer relationships.Read more
Adobe Campaign FAQ
Adobe Campaign is a marketing automation software for creating and delivering personalized campaigns across various channels, including email and mobile. Its strength lies in coordinating automated messages for a consistent customer experience, enhancing engagement and satisfaction.
What is Adobe Campaign and what does Adobe Campaign do?
Adobe Campaign is a marketing automation software for creating and delivering personalized campaigns across various channels, including email and mobile. Its strength lies in coordinating automated messages for a consistent customer experience, enhancing engagement and satisfaction.
Adobe Campaign integrates with other Adobe Experience Cloud applications, including Adobe Analytics, Target, and Audience Manager. This allows for robust cross-channel campaign management, personalized experiences, and comprehensive data analysis. It also integrates with other third-party tools via APIs.
How does Adobe Campaign integrate with other tools?
Adobe Campaign integrates with other Adobe Experience Cloud applications, including Adobe Analytics, Target, and Audience Manager. This allows for robust cross-channel campaign management, personalized experiences, and comprehensive data analysis. It also integrates with other third-party tools via APIs.
Top alternatives to Adobe Campaign include HubSpot Marketing Hub, Mailchimp, and ActiveCampaign. These platforms offer similar marketing automation features, often at a more budget-friendly price point, making them suitable for various business sizes. Other competitors like iwinBACK, eSputnik, and Deployteq cater to specific needs and business sizes.
What the main competitors of Adobe Campaign?
Top alternatives to Adobe Campaign include HubSpot Marketing Hub, Mailchimp, and ActiveCampaign. These platforms offer similar marketing automation features, often at a more budget-friendly price point, making them suitable for various business sizes. Other competitors like iwinBACK, eSputnik, and Deployteq cater to specific needs and business sizes.
Adobe Campaign is a safe and legitimate marketing automation software. It's designed for larger businesses seeking personalized, cross-channel campaigns. User reviews highlight robust features but note a steep learning curve and potentially high costs.
Is Adobe Campaign legit?
Adobe Campaign is a safe and legitimate marketing automation software. It's designed for larger businesses seeking personalized, cross-channel campaigns. User reviews highlight robust features but note a steep learning curve and potentially high costs.
Adobe Campaign pricing is not publicly available. Contact Adobe for a customized quote based on your specific business needs and desired features. Consider exploring alternative email marketing platforms with transparent pricing if budget is a primary concern.
How much does Adobe Campaign cost?
Adobe Campaign pricing is not publicly available. Contact Adobe for a customized quote based on your specific business needs and desired features. Consider exploring alternative email marketing platforms with transparent pricing if budget is a primary concern.
Customer reviews on Adobe Campaign's customer service are mixed. While some users praise the helpful support and seamless app integration, others express frustration with slow response times and unhelpful support. Some users even reported unresolved issues lasting for years.
Is Adobe Campaign customer service good?
Customer reviews on Adobe Campaign's customer service are mixed. While some users praise the helpful support and seamless app integration, others express frustration with slow response times and unhelpful support. Some users even reported unresolved issues lasting for years.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.