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Appier AIRIS (formerly Woopra) description
Appier AIRIS (formerly Woopra) is a customer data platform that helps businesses understand their customers' journeys. It tracks website, product, and mobile app usage to provide insights into customer behavior. AIRIS integrates with tools like Salesforce and Marketo to centralize data and offers analytics dashboards for easy visualization. It helps businesses personalize customer interactions, automate marketing campaigns, and improve customer retention.
What companies are using Appier AIRIS (formerly Woopra)?
Who is Appier AIRIS (formerly Woopra) best for
Appier AIRIS (formerly Woopra) is a customer data platform (CDP) that centralizes customer data and analyzes customer journeys. Businesses benefit from real-time analytics, AI-powered predictions, and personalized automation. Users praise its comprehensive data integration and journey tracking but note occasional bugs and UI complexity. Appier AIRIS is best for marketing-heavy industries seeking to improve customer retention and optimize campaigns.
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Best for medium to large businesses.
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Ideal for e-commerce, retail, and software/IT.
Appier AIRIS (formerly Woopra) features
Supported Appier AIRIS supports customer journey analytics with AI-driven insights, visualizations, and real-time dashboards. |
Supported Appier AIRIS offers real-time data analysis, reporting, and predictions. |
Supported Appier AIRIS unifies customer data, enabling personalized interactions and real-time engagement. |
Supported Appier AIRIS centralizes first-party data from various sources for a unified view of customer interactions. |
Supported Appier AIRIS supports personalized, omnichannel customer journeys through AI and automation. |
Supported Appier AIRIS leverages AI for campaign optimization through real-time predictions, data integration, and personalized automation. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Appier AIRIS (formerly Woopra) reviews
We've summarised 205 Appier AIRIS (formerly Woopra) reviews (Appier AIRIS (formerly Woopra) G2 reviews) and summarised the main points below.
- Real-time analytics and customer journey tracking
- Detailed user event tracking and analysis
- User-friendly interface for basic functions
- Flexible reporting formulas
- Comprehensive customer data integration across platforms
- Limited data analysis timeframe of only two years
- Occasional bugs and slowdowns with increased data
- UI/UX could be more intuitive, especially for new users
- Limited customization for reports and dashboards
- Integration with some third-party tools can be challenging
Appier AIRIS (formerly Woopra) pricing
The commentary is based on 16 reviews from Appier AIRIS (formerly Woopra) G2 reviews.
Appier AIRIS offers a valuable analytics suite, but pricing is a common concern. While some users find it reasonable, others, especially smaller businesses, find the cost high, particularly for advanced features and higher data volumes. Consider the free plan before upgrading to the pricey paid options.
Users sentiment
Appier AIRIS (formerly Woopra) alternatives
Comarch Marketing AutomationPersonalizes customer journeys for stronger engagement and loyalty.Read more
Appier AIRIS (formerly Woopra) FAQ
Appier AIRIS (formerly Woopra) is a customer data platform providing real-time customer journey analytics. It centralizes data from various sources, enabling personalized interactions and AI-powered campaign optimization. AIRIS offers intuitive dashboards and integrates with popular marketing tools, benefiting businesses seeking deeper customer understanding and improved marketing effectiveness.
What is Appier AIRIS (formerly Woopra) and what does Appier AIRIS (formerly Woopra) do?
Appier AIRIS (formerly Woopra) is a customer data platform providing real-time customer journey analytics. It centralizes data from various sources, enabling personalized interactions and AI-powered campaign optimization. AIRIS offers intuitive dashboards and integrates with popular marketing tools, benefiting businesses seeking deeper customer understanding and improved marketing effectiveness.
Appier AIRIS integrates with tools like Salesforce and Marketo to centralize customer data. It also offers various integrations for data import and export, enabling businesses to connect with their existing marketing and sales technology stack.
How does Appier AIRIS (formerly Woopra) integrate with other tools?
Appier AIRIS integrates with tools like Salesforce and Marketo to centralize customer data. It also offers various integrations for data import and export, enabling businesses to connect with their existing marketing and sales technology stack.
Top alternatives to Appier AIRIS include Planhat for customer success, Snowplow for customizable data infrastructure, and Omeda for media businesses. Other competitors are B2Metric and AppMetrica, focusing on data analysis and mobile app analytics, respectively.
What the main competitors of Appier AIRIS (formerly Woopra)?
Top alternatives to Appier AIRIS include Planhat for customer success, Snowplow for customizable data infrastructure, and Omeda for media businesses. Other competitors are B2Metric and AppMetrica, focusing on data analysis and mobile app analytics, respectively.
Appier AIRIS (formerly Woopra) is a safe and legitimate customer data platform. User reviews highlight its strengths in real-time analytics and customer journey tracking. However, some users mention limitations in data analysis timeframe and occasional bugs.
Is Appier AIRIS (formerly Woopra) legit?
Appier AIRIS (formerly Woopra) is a safe and legitimate customer data platform. User reviews highlight its strengths in real-time analytics and customer journey tracking. However, some users mention limitations in data analysis timeframe and occasional bugs.
Appier AIRIS (formerly Woopra) doesn't publicly disclose its pricing. To get product pricing, you need to contact their sales team for a customized quote.
How much does Appier AIRIS (formerly Woopra) cost?
Appier AIRIS (formerly Woopra) doesn't publicly disclose its pricing. To get product pricing, you need to contact their sales team for a customized quote.
Appier AIRIS customer service receives positive feedback. Users highlight the helpfulness and responsiveness of the support team, especially during the onboarding process and when dealing with technical issues. While the platform itself can be complex, users appreciate the support provided.
Is Appier AIRIS (formerly Woopra) customer service good?
Appier AIRIS customer service receives positive feedback. Users highlight the helpfulness and responsiveness of the support team, especially during the onboarding process and when dealing with technical issues. While the platform itself can be complex, users appreciate the support provided.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.