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Fullstory

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Company health

Employee growth
3% increase in the last year
Web traffic
21% decrease in the last quarter
Financing
April 2022 - $197M

Ratings

G2
4.5/5
(769)
Capterra
4.6/5
(66)
TrustPilot
2.6/5
(4)
Glassdoor
2.9/5
(133)

Fullstory description

Fullstory is a software tool that helps businesses understand how customers use their website or app. It records user sessions, like a video replay, allowing you to see clicks, scrolls, and form interactions. By analyzing this "behavioral data", you can identify areas of confusion, frustration, or delight in the customer journey. This helps you improve your website or app's design and functionality, ultimately leading to happier customers and better business outcomes.


Who is Fullstory best for

Fullstory is a session recording tool that helps businesses understand customer behavior on their website or app. By analyzing user interactions, you can identify pain points and improve the user experience. Users love the detailed session replays and powerful filtering options but dislike the complexity and high cost. Ideal for businesses needing in-depth customer journey analysis.

  • Best for small to large businesses.

  • Ideal for E-commerce, IT, and Marketing.


Fullstory features

Supported

Fullstory supports filtering sessions by user ID, date, time, and other criteria.

Supported

Fullstory records mobile app sessions by capturing drawing operations, not screen recordings.

Supported

Fullstory offers session recordings to view user interactions on your site.

Supported

Fullstory records user sessions, capturing interactions like clicks and scrolls.

Supported

Session recordings can be shared with team members and guests.

Supported

Fullstory supports behavioral segmentation through its data analysis and user behavior insights.

Supported

Fullstory provides detailed statistics on user interaction with specific elements, including click maps and inspect mode.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.66

Customer Service

Rather positive
+0.62

Ease of Use

Rather positive
+0.65

Reliability and Performance

Rather positive
+0.42

Ease of Implementation

Neutral
+0.11

Scalability

Rather negative
-0.65

Fullstory reviews

We've summarised 832 Fullstory reviews (Fullstory TrustPilot reviews, Fullstory Capterra reviews and Fullstory G2 reviews) and summarised the main points below.

Pros of Fullstory
  • Session replay provides invaluable insights into user behavior.
  • Intuitive interface for basic functionality and session searching.
  • Powerful search and filtering options for granular analysis.
  • Regular product updates and new feature releases.
  • Excellent customer support and onboarding assistance.
Cons of Fullstory
  • Occasional inaccurate data and conflicting reports, impacting reliability.
  • Advanced configurations can be complex and time-consuming.
  • Steep learning curve for new users to fully utilize the platform.
  • Mobile experience can be inconsistent and clunky.
  • High cost and inflexible pricing, especially for growing businesses.

Fullstory pricing

The commentary is based on 95 reviews from Fullstory Capterra reviews and Fullstory G2 reviews.

FullStory's session replay features are highly praised, but its pricing is a common concern. Many reviewers find it expensive, especially for startups or those needing data retention. Some suggest exploring alternative solutions due to the cost.

Users sentiment

Rather negative
-0.66

See the Fullstory pricing page.


Fullstory alternatives

  • Logo of LogRocket
    LogRocket
    Replays user sessions to quickly debug and improve user experience.
    Read more
  • Logo of Crazy Egg
    Crazy Egg
    See where users click, scroll, and what makes them leave.
    Read more
  • Logo of Quantum Metric
    Quantum Metric
    See how users behave, fix problems, boost conversions.
    Read more
  • Logo of Mixpanel
    Mixpanel
    Understand user behavior, improve your product, and grow faster.
    Read more
  • Logo of Userpilot
    Userpilot
    Build better product experiences with in-app guidance and feedback.
    Read more
  • Logo of Appier AIRIS (formerly Woopra)
    Appier AIRIS (formerly Woopra)
    Understand customer journeys across platforms for better insights.
    Read more

Fullstory FAQ

  • What is Fullstory and what does Fullstory do?

    Fullstory is a digital experience analytics platform that records and replays user sessions on websites and mobile apps. It captures user interactions, allowing businesses to identify and analyze customer behavior patterns to optimize user experience and improve conversion rates.

  • How does Fullstory integrate with other tools?

    Fullstory integrates with various tools, including Segment, Google Analytics, Optimizely, and Slack. These integrations enhance data analysis, experimentation, and team communication, enabling streamlined workflows and data-driven decision-making.

  • What the main competitors of Fullstory?

    Fullstory competitors include session replay tools like Smartlook, as well as customer experience platforms such as Totango and CleverTap. Other alternatives, focusing on different aspects of customer interaction, are Zendesk and ContactPigeon.

  • Is Fullstory legit?

    Yes, Fullstory is a legitimate software tool used by many businesses for website and app analytics. It's known for session replay and robust analytics, although some users find it pricey and complex.

  • How much does Fullstory cost?

    FullStory doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if FullStory is worth the investment for your business.

  • Is Fullstory customer service good?

    Fullstory's customer service receives positive feedback, with users highlighting excellent support and onboarding assistance. The support team is described as helpful, responsive, and quick to resolve issues, enhancing the overall value of the tool. However, some users desire more advanced training and guidance beyond the introductory level.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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