Last updated on
Company health
Ratings
Bing Ads description
Bing Ads is an online advertising platform that lets businesses place ads on Bing and Yahoo! search results pages. It offers various ad formats and targeting options to reach specific audiences. Bing Ads is particularly appealing to companies looking to expand their reach beyond Google Ads, as it allows direct import of existing Google campaigns. It promises access to a different user base and potentially lower advertising costs compared to its larger competitor.
Who is Bing Ads best for
Bing Ads is a cost-effective alternative to Google Ads, offering access to the Bing and Yahoo! search networks. Users appreciate its easy import of Google Ads campaigns and lower CPCs. However, some find the UI clunky and conversion tracking unreliable. Best for businesses seeking broader reach and a different demographic.
-
Best for small, medium, and large businesses.
-
Ideal for Software, IT, Telecommunications, Marketing & Advertising, and various other industries.
Bing Ads features
Supported Bing Ads allows scheduling campaigns for specific dates and times using the Ad Scheduling feature. |
Supported Portfolio bid optimization is supported in Bing Ads via portfolio bid strategies. |
Supported Microsoft Advertising supports targeting by country, state, city, and ZIP code. |
Supported Bing Ads allows targeting ads by desktops, tablets, and smartphones. |
Supported Bing Ads supports keyword targeting with various match types and keyword planning tools. |
Supported Bing Ads supports automated bidding based on goals like conversions and ROAS. |
Supported Budget pacing is supported with daily pacing and shared budgets. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Bing Ads reviews
We've summarised 377 Bing Ads reviews (Bing Ads G2 reviews) and summarised the main points below.
- Lower CPCs compared to Google Ads
- Easy import of Google Ads campaigns
- Access to Bing and Yahoo search networks
- Helpful customer support
- Good for targeting older demographics
- Non-branded search has performed very poorly
- Limited audience reach compared to Google Ads
- UI is clunky and difficult to navigate
- Conversion tracking can be unreliable
- Automatic campaign reactivation can lead to unexpected charges
Bing Ads pricing
Users sentiment
See the Bing Ads pricing page.
Bing Ads alternatives
Bing Ads FAQ
Bing Ads is a pay-per-click (PPC) advertising platform where businesses bid on keywords to display ads on Bing and Yahoo! search results. It offers various ad formats, targeting options, and campaign management tools. Bing Ads is often considered a cost-effective alternative to Google Ads, providing access to a unique audience.
What is Bing Ads and what does Bing Ads do?
Bing Ads is a pay-per-click (PPC) advertising platform where businesses bid on keywords to display ads on Bing and Yahoo! search results. It offers various ad formats, targeting options, and campaign management tools. Bing Ads is often considered a cost-effective alternative to Google Ads, providing access to a unique audience.
Bing Ads integrates seamlessly with other Microsoft products and allows direct import of Google Ads campaigns. It supports various targeting options like keyword, geo-targeting, and device type targeting. Automated bidding and budget pacing features help optimize campaigns.
How does Bing Ads integrate with other tools?
Bing Ads integrates seamlessly with other Microsoft products and allows direct import of Google Ads campaigns. It supports various targeting options like keyword, geo-targeting, and device type targeting. Automated bidding and budget pacing features help optimize campaigns.
Bing Ads' main competitors include Google Ads, the dominant player in online advertising, and Media.net, specializing in contextual advertising within the Yahoo! Bing Network. Other alternatives, like Google Ad Manager, cater to publishers.
What the main competitors of Bing Ads?
Bing Ads' main competitors include Google Ads, the dominant player in online advertising, and Media.net, specializing in contextual advertising within the Yahoo! Bing Network. Other alternatives, like Google Ad Manager, cater to publishers.
Yes, Bing Ads is a legitimate advertising platform operated by Microsoft. It's a safe and viable alternative to Google Ads, offering potentially lower costs and access to a unique audience. However, some users have reported a clunky interface and unreliable conversion tracking.
Is Bing Ads legit?
Yes, Bing Ads is a legitimate advertising platform operated by Microsoft. It's a safe and viable alternative to Google Ads, offering potentially lower costs and access to a unique audience. However, some users have reported a clunky interface and unreliable conversion tracking.
Bing Ads operates on a pay-per-click (PPC) advertising model. There is no fixed pricing; the cost depends on factors like keyword competitiveness, ad placement, and bidding strategy. Is Bing Ads worth it? This depends on your specific business needs and campaign goals.
How much does Bing Ads cost?
Bing Ads operates on a pay-per-click (PPC) advertising model. There is no fixed pricing; the cost depends on factors like keyword competitiveness, ad placement, and bidding strategy. Is Bing Ads worth it? This depends on your specific business needs and campaign goals.
Bing Ads customer service receives mixed reviews. Some users describe support as helpful and responsive, especially account managers. However, others have experienced unhelpful support and difficulty getting issues resolved. Some users mention difficulty canceling accounts and unexpected charges.
Is Bing Ads customer service good?
Bing Ads customer service receives mixed reviews. Some users describe support as helpful and responsive, especially account managers. However, others have experienced unhelpful support and difficulty getting issues resolved. Some users mention difficulty canceling accounts and unexpected charges.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.