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Blastpoint

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Company health

Employee growth
13% increase in the last year
Web traffic
71% decrease in the last quarter
Financing
July 2023 - $6M

Ratings

G2
4.4/5
(12)

Blastpoint description

Blastpoint is a customer intelligence platform that helps mid-sized businesses in the USA make data-driven decisions to improve marketing and sales. Using your existing customer data, Blastpoint analyzes and visualizes information to identify and target potential customers. Its AI-powered tools help you understand customer behavior, create targeted segments, and personalize outreach for more effective campaigns. Blastpoint prioritizes data security and offers customizable options to ensure customer information remains protected.


Who is Blastpoint best for

We find that Blastpoint is a strong choice for mid-sized businesses focused on using customer data to inform their marketing and sales strategies. The platform's AI-powered tools excel at identifying customer behavior patterns, creating targeted segments, and enabling personalized outreach. We've noticed that users particularly value Blastpoint's ability to translate complex data into actionable insights, making it easier to target the right customers with the right message at the right time.

  • Perfect for mid-sized businesses (101-1000 employees) seeking data-driven marketing and sales improvements.

  • A great fit for Software, IT, Telecommunications, and Marketing/Advertising, seeking customer behavior insights.


Blastpoint features

Supported

Define Objectives and Secure Data Sharing: Define objectives and securely share data. BlastPoint begins every partnership by defining objectives. Whatever a company’s goal may be, we work with teams to identify and securely share internal data, clean it as needed, and enrich it with relevant external datasets that directly support their objectives.

Supported

AI-Enabled Data Analysis: Objective-driven, AI-enabled data analysis. Our proprietary system makes hidden data patterns visible, generating propensity models that indicate the likelihood of customers taking specific actions. Customers with the highest propensity are the right ones to target in order to achieve objectives.

Supported

Customer Intelligence Platform Access: Access customer intelligence through our platform. We make insights from data analysis easy to access and understand through our Customer Intelligence Platform. Within one app, business users can visually explore data, create and compare customer segments, locate data hotspots on the map, view data at the rooftop level, and much more.

Supported

Data-Driven Results Activation: Activate insights to achieve data-driven results. With AI-powered insights at the ready, business users can identify the right customers to target at the right time through the right channels to achieve objectives. Our partners have increased digital engagement by up to 1000%, saved $1.3M, boosted program participation by more than 50%, and more within just a few months of activating insights.

Supported

Data Enrichment: Data Enrichment and Analytics: BlastPoint enriches existing customer data with external datasets to reveal hidden patterns and generate propensity models, predicting customer behavior.

Supported

Targeted Outreach: Intuitive Platform and Targeted Customer Outreach: AI-powered technology and an easy-to-use platform enable precise targeting of the right customers at the optimal time through appropriate channels.

Supported

Process Overview: How It Works: Starts with defining objectives and secure data sharing, followed by AI-driven data analysis, platform access, and results activation.

Supported

Security and Privacy: Data security and user privacy is at the heart of everything we do. We maintain the highest security standards to ensure your data is safe.


Blastpoint alternatives

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Blastpoint FAQ

  • What is Blastpoint and what does Blastpoint do?

    We find Blastpoint to be a valuable tool for mid-sized businesses in the US. It empowers data-driven decisions by analyzing customer data, visualizing insights, and enabling targeted outreach. It's particularly helpful for marketing and sales teams.

  • How does Blastpoint integrate with other tools?

    Blastpoint integrates with your existing customer data and enriches it with external datasets. It works with various channels to activate insights and achieve data-driven results, although specific integrations are not explicitly listed. We recommend contacting Blastpoint directly for detailed integration information.

  • What the main competitors of Blastpoint?

    We find Blastpoint's main competitors include platforms like Qualtrics CoreXM, YouGov BrandIndex, and Semrush. These alternatives offer similar data-driven insights for marketing and sales optimization, though their specific functionalities vary. For website analytics, Google Analytics is a key competitor.

  • Is Blastpoint legit?

    We find Blastpoint to be a legitimate platform. They have positive ratings on G2 and appear to offer valuable customer intelligence tools. However, their declining website traffic raises some questions. We recommend doing further research to ensure it aligns with your specific needs.

  • How much does Blastpoint cost?

    Blastpoint does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs.

  • Is Blastpoint customer service good?

    While Blastpoint is generally praised for its data analysis capabilities and user-friendly interface, some users have reported slow response times from customer support. However, most users mention that their issues were eventually resolved.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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