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BlueConic

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Last updated on

Company health

Employee growth
2% decrease in the last year
Web traffic
22% decrease in the last quarter
Financing
October 2021 - $27M

Ratings

G2
4.4/5
(15)
TrustPilot
3.6/5
(1)
Glassdoor
4.4/5
(28)

BlueConic description

BlueConic is a customer data platform designed for mid-sized and larger companies. It helps you gather and organize customer data from all your systems into individual profiles. This means you can understand your customers better and create personalized experiences for them. BlueConic is designed to be easy to use, even without technical expertise. Many companies use it for tasks like personalizing website content, automating marketing messages, and making better decisions about their customers.


What companies are using BlueConic?

VF Corporation is using BlueConic
VF Corporation
Telia Company is using BlueConic
Telia Company
Conn's HomePlus is using BlueConic
Conn's HomePlus
Zapier is used by VF Corporation, Telia Company, Conn's HomePlus.

Who is BlueConic best for

BlueConic is a customer data platform that empowers mid-size to large enterprises to unify customer data and deliver personalized experiences. It centralizes data, enabling real-time segmentation and personalized journeys across channels. Ideal for marketing teams seeking improved ROI through enhanced customer understanding.

  • Best fit for larger enterprises seeking robust personalization.

  • Suitable for various data-driven industries.


BlueConic features

Supported

BlueConic supports real-time segmentation based on dynamic profile updates.

Supported

BlueConic enables personalized customer journeys from initial contact to conversion through cross-channel orchestration and lifecycle management.

Supported

BlueConic unifies customer data, creates a single view, enabling personalized interactions and real-time engagement.

Supported

BlueConic unifies customer data, provides a comprehensive view, and personalizes interactions, improving marketing effectiveness.

Supported

BlueConic centralizes first-party data from various sources to provide a unified view of customer interactions.

Supported

BlueConic uses machine learning and a recommendation engine for personalized product recommendations.

Supported

BlueConic offers tools to personalize customer journeys across multiple channels, enhancing engagement and conversions.


BlueConic pricing

The commentary is based on 1 reviews from BlueConic G2 reviews.

BlueConic offers flexible pricing based on needed features, rather than a one-size-fits-all approach. This allows users to only pay for what they use, maximizing value and ROI. Some users mention further optimization may be possible after going live and measuring results.

See the BlueConic pricing page.


BlueConic alternatives

  • Logo of ActionIQ
    ActionIQ
    Connect, unify, and activate customer data for personalized experiences.
    Read more
  • Logo of Bloomreach
    Bloomreach
    Personalizes websites and boosts conversions with AI.
    Read more
  • Logo of Insider
    Insider
    Personalizes customer journeys across channels with AI-powered insights.
    Read more
  • Logo of AB Tasty
    AB Tasty
    Optimize websites and apps with A/B testing and personalization.
    Read more
  • Logo of Segment
    Segment
    Collect, clean, and activate customer data for powerful personalization.
    Read more
  • Logo of Meiro
    Meiro
    Own your customer data. Connect, segment, activate. Grow faster.
    Read more

BlueConic FAQ

  • What is BlueConic and what does BlueConic do?

    BlueConic is a customer data platform that helps mid-sized and larger companies unify customer data to create personalized experiences. It enables real-time segmentation, personalized customer journeys, and AI-powered product recommendations. BlueConic is designed for ease of use, even for non-technical users.

  • How does BlueConic integrate with other tools?

    BlueConic integrates with various data sources, marketing automation tools, and CRM systems. This allows for seamless data flow, enabling personalized campaigns, real-time segmentation, and enhanced customer journeys across multiple channels.

  • What the main competitors of BlueConic?

    Top alternatives to BlueConic include ActionIQ, ActiveCampaign, and HubSpot Marketing Hub. ActionIQ is suited for large enterprises needing robust data handling, while ActiveCampaign offers versatile automation for various business sizes. HubSpot provides a comprehensive suite for inbound marketing and lead generation.

  • Is BlueConic legit?

    Yes, BlueConic is a legitimate customer data platform. It's designed for mid-sized and larger companies seeking to create personalized customer experiences. BlueConic centralizes data, enabling real-time segmentation and personalized journeys to improve marketing ROI. It's known for its ease of use.

  • How much does BlueConic cost?

    BlueConic does not publicly disclose pricing information. Contact their sales team for a custom quote based on your specific needs and the features you require.

  • Is BlueConic customer service good?

    BlueConic's customer service receives positive feedback. Users consistently praise the responsiveness and helpfulness of the support and product teams, highlighting their expertise and collaborative approach to problem-solving and feature development.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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