Logo of BrandIdea Analytics Platform

BrandIdea Analytics Platform

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Last updated on

Company health

Employee growth
4% increase in the last year
Web traffic
1% increase in the last quarter
Financing
January 2019 - $54K

Ratings

G2
4.3/5
(2)

BrandIdea Analytics Platform description

BrandIdea Analytics Platform is a software designed for sales and marketing teams at mid-sized and large companies in India. It offers insights based on location-specific data about brands, consumers, and retailers. The platform uses AI and machine learning to analyze this data and provide recommendations. It allows users to visualize data on maps, identify trends, and understand market opportunities. It also offers features like user profiling, competitor analysis, and sales forecasting. BrandIdea promises to help businesses improve decision-making, optimize sales and marketing strategies, and increase revenue.


Who is BrandIdea Analytics Platform best for

We find that BrandIdea Analytics Platform is a strong option for mid-sized and large companies in India that need detailed, location-specific data. It is especially useful for sales and marketing teams looking to improve decision-making and optimize strategies using AI-driven insights. From what we've seen, the built-in AI platform and retailer profiles are particularly valuable.

  • Ideal for medium & large Indian companies seeking data-driven sales & marketing. 100+ employees.

  • Great for marketing & advertising firms wanting hyperlocal Indian consumer & retail insights to boost campaign ROI.


BrandIdea Analytics Platform features

Supported

Granular Hyperlocal Data: Built-in granular, hyper-local, last-mile data on brands, consumers & consumption, media & retailers (including profiles of over 1 crore retailers) at every neighborhood/village level.

Supported

Ready-to-Use AI Platform: Ready-to-use platform with built-in data, advanced data science techniques, and AI/ML algorithms for generating insights, segmentation, personas, targeting, analysis, and predictions.

Supported

Retailer Profiles: The platform includes profiles of over 1 crore retailers in the country.

Supported

Advanced Data Science Techniques: BrandIdea processes data using advanced data science techniques for generating insights, segmentation, personas, precision targeting, behavioral analysis, category share, coverage gaps, price elasticity, trends, and the path to growth.

Supported

End-to-End Marketing Sales & Distribution: BrandIdea helps companies with end-to-end marketing, sales, and distribution functions.

Supported

AI and ML Algorithms: BrandIdea leverages AI and ML algorithms to build models that drive recommendations, predictions, and prescriptions.

Supported

Comprehensive Analysis Process: BrandIdea's analysis process evolves from Discovery to Diagnostics to Prediction to Prescription, offering a comprehensive approach to data analysis.


BrandIdea Analytics Platform alternatives

  • Logo of Google Analytics
    Google Analytics
    Website traffic insights to improve content and marketing.
    Read more
  • Logo of Kompyte
    Kompyte
    Automated competitor tracking for smarter business decisions.
    Read more
  • Logo of Semrush
    Semrush
    Boost your online visibility with SEO, content, and marketing tools.
    Read more
  • Logo of Azure Analysis Services
    Azure Analysis Services
    Cloud-hosted analytical engine delivering powerful business insights.
    Read more
  • Logo of Tableau
    Tableau
    Visualize data, create dashboards, and discover insights.
    Read more
  • Logo of Zintlr
    Zintlr
    Find, analyze, and connect with Indian decision-makers.
    Read more

BrandIdea Analytics Platform FAQ

  • What is BrandIdea Analytics Platform and what does BrandIdea Analytics Platform do?

    BrandIdea Analytics Platform offers location-specific data insights for sales and marketing teams in India. We find it leverages AI and machine learning to analyze brand, consumer, and retailer data, helping businesses visualize trends, optimize strategies, and improve decision-making.

  • How does BrandIdea Analytics Platform integrate with other tools?

    There is no information available about BrandIdea Analytics Platform's integrations with other tools. We recommend checking their website or contacting their sales team for more details.

  • What the main competitors of BrandIdea Analytics Platform?

    We find that BrandIdea's main competitors include Google Analytics, Kompyte, Semrush, Azure Analysis Services, Tableau, and Zintlr. These alternatives offer various functionalities, from website analytics and competitor tracking to data visualization and business intelligence.

  • Is BrandIdea Analytics Platform legit?

    Yes, BrandIdea Analytics Platform appears to be a legitimate product. It's designed for mid-sized and large businesses in India and boasts positive employee growth and user reviews, indicating a stable and growing company.

  • How much does BrandIdea Analytics Platform cost?

    I'm sorry, but pricing information for BrandIdea Analytics Platform is not available at this time. We recommend checking the vendor's website or contacting their sales team for the latest pricing details.

  • Is BrandIdea Analytics Platform customer service good?

    There are no customer service reviews available for BrandIdea Analytics Platform yet.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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