Logo of Core Audience

Core Audience

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Last updated on

Company health

Employee growth
1% increase in the last year
Web traffic
40% increase in the last quarter

Ratings

G2
3.1/5
(4)
Glassdoor
3.6/5
(1606)

Core Audience description

Core Audience is a cloud-based software designed specifically for brands to manage audience data. This data platform helps you understand your customer base better, so you can tailor marketing campaigns and potentially improve sales. Core Audience is considered user-friendly and geared towards brand marketing, not industry-specific.


Who is Core Audience best for

Core Audience is best for brands aiming to boost marketing and sales through better audience understanding. We've found it particularly effective for medium-sized businesses. The platform's user-friendliness makes it a solid choice for those new to audience data management. It’s designed for various industries, notably media and entertainment.

  • Perfect for medium-sized businesses (101-1,000 employees) seeking user-friendly audience data management.

  • Useful across industries, but especially beneficial for media and entertainment seeking broad audience reach.


Core Audience features

Supported

News and Entertainment Programming: Delivers local and national news, weather, information, sports and entertainment programming.

Supported

Wide Reach Across US Cities: Reaches 24 million U.S. television households across nearly three dozen cities.

Supported

Multi-Platform Content Delivery: Provides content across various platforms, ensuring broad accessibility.

Supported

Career Opportunities: Offers career opportunities within the company.

Supported

Investment in Content Delivery: Invests in innovative content delivery methods to reach a wider audience.

Supported

Comprehensive News and Entertainment Coverage: Covers local and national news, weather, information, sports, and entertainment.

Supported

Emphasis on Local News Coverage: Strong focus on local news coverage for communities served by Hearst Television.


Core Audience alternatives

  • Logo of Lotame Spherical Platform
    Lotame Spherical Platform
    Audience data management platform empowering smarter marketing.
    Read more
  • Logo of Simpli.fi
    Simpli.fi
    Localized programmatic advertising platform for precise targeting.
    Read more
  • Logo of Clarisights
    Clarisights
    Connects marketing data, reveals insights, optimizes campaigns.
    Read more
  • Logo of Social Hub.AI
    Social Hub.AI
    Unified customer data platform for smarter retail marketing.
    Read more
  • Logo of Epsilon PeopleCloud
    Epsilon PeopleCloud
    Connects customer data for personalized marketing and smarter campaigns.
    Read more
  • Logo of Snowplow
    Snowplow
    Own your data. Track, analyze, and understand user behavior.
    Read more

Core Audience FAQ

  • What is Core Audience and what does Core Audience do?

    We find Core Audience to be a helpful cloud-based platform for brands seeking to manage audience data effectively. It empowers brands to understand their customer base better, leading to more targeted marketing campaigns and potential sales improvements. It's user-friendly and suitable for various industries.

  • How does Core Audience integrate with other tools?

    Core Audience primarily focuses on first-party data and doesn't list specific integrations. It's designed to help you analyze your existing customer data, rather than connecting to external tools. For broader data integration, consider alternatives like Lotame or Clarisights.

  • What the main competitors of Core Audience?

    We find Core Audience's main competitors include Lotame Spherical Platform, Simpli.fi, Clarisights, Social Hub.AI, Epsilon PeopleCloud, and Snowplow. These alternatives offer similar audience data management and marketing optimization capabilities.

  • Is Core Audience legit?

    Yes, Core Audience is a legitimate cloud-based audience data management platform. We find it's generally well-regarded, especially by medium-sized businesses, and facilitates better marketing campaigns. However, some users have expressed mixed opinions about specific features.

  • How much does Core Audience cost?

    I'm sorry, but pricing information for Core Audience is not available at this time. We recommend checking the vendor's website or contacting their sales team directly for the latest pricing details.

  • Is Core Audience customer service good?

    There are no customer service reviews available for Core Audience, so we can't comment on the quality of their customer service at this time.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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