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Snowplow description
Snowplow is a data infrastructure platform that helps businesses understand customer behavior. It allows companies to collect, organize, and analyze customer data from websites, apps, and other sources. Snowplow is highly customizable, letting you track specific customer actions. It prioritizes data security and integrates with existing data storage solutions. This allows businesses to use their data for marketing, product development, and other purposes.
Who is Snowplow best for
We find that Snowplow is best for data-driven companies that want a highly customizable platform. It gives you complete control over your data, which is great for governance and real-time insights. Keep in mind, some users mention a steeper learning curve, so having strong technical expertise is beneficial.
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Great for mid-sized to large companies seeking customizable data solutions and complete data control.
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Fits businesses of all industries that are focused on data-driven decision-making and customer behavior analysis.
Snowplow features
Supported Data Collection and Analysis: Allows businesses to collect, organize, and analyze customer data from various sources, such as websites, apps, and other platforms. |
Supported Customizable Tracking: Provides customizable tracking to capture specific customer actions and behaviors. |
Supported Real-Time Data Access: Facilitates real-time data access for quick analysis and decision-making. |
Supported Data Enrichment: Offers data enrichment capabilities to enhance the collected data with additional information. |
Supported Data Integration: Supports integration with existing data storage solutions like data warehouses, lakes, or streams. |
Supported Data Security and Compliance: Prioritizes data security and compliance with industry standards. |
Supported Pre-built Data Models: Provides pre-built data models for various analytics purposes. |
Snowplow reviews
We've summarised 31 Snowplow reviews (Snowplow G2 reviews) and summarised the main points below.
- Highly customizable tracking, enabling granular data collection and analysis.
- Provides complete control and ownership of data.
- Excellent and responsive customer support.
- Open-source platform offering flexibility and cost-effectiveness.
- Robust and scalable infrastructure suitable for large data volumes.
- Steep learning curve for setup and usage, requires significant technical expertise.
- Limited out-of-the-box reporting capabilities, necessitates custom solutions or integrations.
- Managing the infrastructure can be complex and resource-intensive.
- Lack of seamless integration with certain advertising platforms like Google Ads.
Snowplow pricing
See the Snowplow pricing page.
Snowplow alternatives
Snowplow FAQ
Snowplow is a customizable data platform that empowers businesses to collect, analyze, and utilize customer behavior data from various sources. We find that it's especially helpful for data-driven companies looking for real-time insights and seamless integration with existing data storage.
What is Snowplow and what does Snowplow do?
Snowplow is a customizable data platform that empowers businesses to collect, analyze, and utilize customer behavior data from various sources. We find that it's especially helpful for data-driven companies looking for real-time insights and seamless integration with existing data storage.
Snowplow integrates with your existing data storage solutions, such as data warehouses, lakes, and streams. It also offers pre-built data models for various analytics needs. While it lacks seamless integration with some advertising platforms, its open-source nature allows for flexible, custom integrations.
How does Snowplow integrate with other tools?
Snowplow integrates with your existing data storage solutions, such as data warehouses, lakes, and streams. It also offers pre-built data models for various analytics needs. While it lacks seamless integration with some advertising platforms, its open-source nature allows for flexible, custom integrations.
Snowplow's main competitors include Blastpoint, Syntasa, Lemnisk, Oracle Infinity, Sumble, and LayerFive. These alternatives offer similar data-driven solutions for customer insights, marketing, and business intelligence.
What the main competitors of Snowplow?
Snowplow's main competitors include Blastpoint, Syntasa, Lemnisk, Oracle Infinity, Sumble, and LayerFive. These alternatives offer similar data-driven solutions for customer insights, marketing, and business intelligence.
Yes, Snowplow is a legitimate and safe data infrastructure platform. It's well-regarded for its customizability and data security, earning a 4.6/5 rating from 31 users on G2. We find it's best suited for medium to large businesses comfortable managing their own data infrastructure.
Is Snowplow legit?
Yes, Snowplow is a legitimate and safe data infrastructure platform. It's well-regarded for its customizability and data security, earning a 4.6/5 rating from 31 users on G2. We find it's best suited for medium to large businesses comfortable managing their own data infrastructure.
Unfortunately, we don't have specific pricing information available for Snowplow. We recommend checking their website directly for the most up-to-date details on their pricing plans and options.
How much does Snowplow cost?
Unfortunately, we don't have specific pricing information available for Snowplow. We recommend checking their website directly for the most up-to-date details on their pricing plans and options.
We find that Snowplow's customer service is highly regarded by users. Many reviewers praise the knowledgeable support engineers and their fast responses. While one user mentioned occasional timezone challenges, the overall sentiment towards their customer service is very positive.
Is Snowplow customer service good?
We find that Snowplow's customer service is highly regarded by users. Many reviewers praise the knowledgeable support engineers and their fast responses. While one user mentioned occasional timezone challenges, the overall sentiment towards their customer service is very positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.