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Lotame Spherical Platform description
Lotame Spherical Platform is a data management platform designed for digital marketers and media companies. It helps businesses understand their customers better and reach the right audience with their marketing. Spherical allows you to gather all your customer data in one place, analyze it, and then use those insights to improve your marketing campaigns across various channels like social media and websites. Lotame emphasizes privacy and follows industry standards for data security and user consent.
Who is Lotame Spherical Platform best for
Lotame Spherical Platform helps marketers understand and reach their audience. Users love the easy-to-use interface and valuable audience insights. However, some find data integration challenging and the platform slow at times. This platform is best for small and medium businesses in digital marketing and media.
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Best fit for small to medium-sized businesses.
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Ideal for digital marketers and media companies.
Lotame Spherical Platform features
Supported Lotame Spherical Platform offers audience insights through its analytics suite and campaign performance reports. |
Supported Lotame Spherical Platform integrates various data sources, providing a holistic view of consumer behavior. |
Supported Lotame Spherical Platform offers robust audience targeting features for ad campaigns. |
Lotame Spherical Platform reviews
We've summarised 116 Lotame Spherical Platform reviews (Lotame Spherical Platform G2 reviews) and summarised the main points below.
- Easy-to-use interface for creating and managing audiences.
- Excellent and responsive customer support.
- Valuable audience insights and analytics.
- Flexible platform adaptable to various business needs.
- Useful for cookieless solutions and first-party data strategies.
- Data integration can be challenging, requiring extra resources and effort.
- Limited Canadian-specific marketplace data providers and privacy support.
- APR reporting could be more detailed and in-depth.
- Platform can be slow or buggy at times, requiring page refreshes.
Lotame Spherical Platform pricing
The commentary is based on 7 reviews from Lotame Spherical Platform G2 reviews.
Lotame's pricing is generally considered fair and affordable, offering good value for its features. However, one review mentioned pricing being steep for developing markets, while another mentioned manual billing reconciliation. Despite this, the overall sentiment towards cost appears positive.
Users sentiment
Lotame Spherical Platform alternatives
Adobe Audience ManagerUnify audience data, personalize experiences, improve marketing results.Read more
Lotame Spherical Platform FAQ
Lotame Spherical Platform is a data management platform empowering marketers to unify, analyze, and activate customer data. It facilitates audience insights, targeted advertising, and data integration for enhanced campaign performance across various channels, while prioritizing user privacy and data security.
What is Lotame Spherical Platform and what does Lotame Spherical Platform do?
Lotame Spherical Platform is a data management platform empowering marketers to unify, analyze, and activate customer data. It facilitates audience insights, targeted advertising, and data integration for enhanced campaign performance across various channels, while prioritizing user privacy and data security.
Lotame Spherical Platform integrates various data sources, providing a holistic view of consumer behavior. It offers robust audience targeting features for ad campaigns and facilitates data integration for improved marketing and advertising campaigns. It emphasizes privacy and follows industry standards.
How does Lotame Spherical Platform integrate with other tools?
Lotame Spherical Platform integrates various data sources, providing a holistic view of consumer behavior. It offers robust audience targeting features for ad campaigns and facilitates data integration for improved marketing and advertising campaigns. It emphasizes privacy and follows industry standards.
Top alternatives to Lotame Spherical Platform include RollWorks, Google Ad Manager, and Mailchimp. These platforms offer similar data management and marketing functionalities, catering to various business needs and budgets. For identity resolution specifically, Lotame's own Identity Resolution product is a direct competitor.
What the main competitors of Lotame Spherical Platform?
Top alternatives to Lotame Spherical Platform include RollWorks, Google Ad Manager, and Mailchimp. These platforms offer similar data management and marketing functionalities, catering to various business needs and budgets. For identity resolution specifically, Lotame's own Identity Resolution product is a direct competitor.
Lotame Spherical Platform is a safe and legitimate data management platform. User reviews highlight its ease of use and valuable audience insights. However, some users have reported challenges with data integration and occasional slow performance. Consider these factors when evaluating if Lotame is right for your needs.
Is Lotame Spherical Platform legit?
Lotame Spherical Platform is a safe and legitimate data management platform. User reviews highlight its ease of use and valuable audience insights. However, some users have reported challenges with data integration and occasional slow performance. Consider these factors when evaluating if Lotame is right for your needs.
I couldn't find pricing details for Lotame Spherical Platform. Contact Lotame directly for product pricing information and to determine if the platform is worth the investment for your needs.
How much does Lotame Spherical Platform cost?
I couldn't find pricing details for Lotame Spherical Platform. Contact Lotame directly for product pricing information and to determine if the platform is worth the investment for your needs.
Lotame Spherical Platform receives positive feedback for its customer service. Users consistently praise the responsiveness and helpfulness of the support team, highlighting their proactive communication and training efforts. While some users desire more proactive engagement beyond troubleshooting, the overall sentiment towards customer service is very favorable.
Is Lotame Spherical Platform customer service good?
Lotame Spherical Platform receives positive feedback for its customer service. Users consistently praise the responsiveness and helpfulness of the support team, highlighting their proactive communication and training efforts. While some users desire more proactive engagement beyond troubleshooting, the overall sentiment towards customer service is very favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.